The document discusses branding strategies for hospitals. It provides quotes from healthcare professionals emphasizing the importance of branding in helping patients recall the hospital name and connecting employees to the brand. Examples of branded hospitals in the US are provided. Specific hospital brands like Wockhardt and Mayo Clinic are examined in terms of their logos, taglines, and approaches to branding. The roles, advantages, and components of strong brands are defined. Steps in strategic brand management and measuring brand equity are outlined.