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INSPIRATION SNAPSHOT
JULY 2015
ABOUT
LHBS.
We are an unconventional strategy firm that helps clients better
understand today and successfully shape tomorr...
This presentation includes some of the most interesting insights and
inspiration from three following areas: business deve...
BUSINESS DEVELOPMENT
 
Whisper Hopes to Partner with Brands for Advertising
	
  
The secret-sharing app is hoping to partner with brands to adv...
 
Birchbox Appeals to Men with VR
	
  
The beauty subscription service is targeting its customers of Birchbox Man by sendi...
 
Economist Turns to Short Form Video
	
  
The Economist is making short form videos the next editorial extension, by turn...
 
GoPro Now Pays Creators for Their GoPro Footage
	
  
GoPro Licensing will offer new, popular content to creative agencie...
 
Ryanair's New Website Hopes to Squeeze Out Third Party Booking
	
  
The budget airline wants to work with other major ai...
 
Lululemon Hopes to Crack the Men's Market with Craft Beer
	
  
The Vancouver-based yoga brand has partnered with Stanley...
 
Watching Netflix with Distant Friends and Family
	
  
Showgoers allows people to watch movies together over distance by h...
 
Emoji, The Movie
	
  
With the director of Lilo & Stich 2, Sony Pictures Animation is now developing an animated movie u...
 
SABMiller Moves into Craft Beer
	
  
The drinks giant SABMiller– maker of popular lagers– has now purchased the Meantime...
 
Virgin Media Offers Free WiFi
	
  
Customers of Virgin Media now have access to thousands of free WiFi hotspots around t...
BRAND BUILDING
 
Thread Screen Spins Artwork Out of Customer’s Instagrams
	
  
The clothing retailer has developed a massive screen out o...
 
Concierge of Love
	
  
Tiffany & Co. has created props using pastel paper that they animated into a series of visuals an...
 
VisitBritain's 360-degree Virtual Tours
	
  
Part of the UK government’s GREAT campaign, VisitBritain hopes to attract v...
 
Clinique Targets Millennials
	
  
A new campaign by the beauty and cosmetics manufacturer targets the much-desired age g...
 
Charitable Currency
	
  
UNICEF and H&M have teamed up to launch "Unicoin," a currency designed for children to support ...
 
KFC's Memories Bucket Doesn't Just Make Chicken Shareable
	
  
The KFC bucket pairs with your phone and prints out pictu...
 
Vodafone Gives Away Special Umbrellas to Help in Self-defense
	
  
As part of a campaign for Vodaphone India's M-Pesa, a...
 
New Campaign Celebrates People's Generosity
	
  
A collaboration between JetBlue and Coca-Cola aims to warm people's hea...
 
Johnnie Walker Targets Whisky Novices in the Bar
	
  
The whisky brand's new interactive website and tablet app aims to ...
 
Telekom Lets Artists Paint Exchange Boxes to Reflect Communities
	
  
The German telco let artists embellish many of thei...
 
Spotify Safetify
	
  
Spotify has launched a new safety feature to lower music volume as users cross busy intersections....
 
#TravelForReal
	
  
For their latest ad campaign, Loews Hotel and Resorts combed Instagram for candid, unsolicited image...
 
Underwater Billboard
	
  
Nivea Sun's new outdoor campaign can be found on the sea floor of Snoopy Iceland, one of the mo...
CUSTOMER EXPERIENCE
 
Uber Rewards its Users with On-Demand Ice Cream Deliveries
	
  
The ride-sharing app let its users order #UberIceCream t...
 
McDonalds Welcomes Cyclists with New Packaging Design
	
  
McDonald’s has launched a new takeaway pack called "McBike" f...
 
A Luxurious Dinner... At McDonald's
	
  
McDonalds Japan is launching a "special pop-up eatery" in Tokyo, called Restaur...
 
Smart Palm
	
  
Dubai's Smart Palm have created Wi-Fi connected palm tree to provide shade from the intense sun as well ...
 
Ferrari AR Showroom
	
  
Ferrari's Australasia dealerships are now offering an augmented reality application that allows...
 
App Lets Women Shop Together
	
  
Net-a-Porter has developed an app, Net Set, to allow women to shop on a digital platfo...
 
Shopping By Text
	
  
Nordstrom has launched a new tool which allows its customers to shop by SMS.
Text Style, the new m...
ABOUT
INSPIRATION-
HUB
The LHBS Inspiration-Hub systematically tracks changes in culture,
markets and technology.
It is a ...
•  How your organization can track relevant business and innovation
opportunities?
•  How other industries and companies a...
THANK YOU!
Impressum:
Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS C...
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LHBS Snapshot July 2015

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The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.

All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.

Veröffentlicht in: Marketing
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LHBS Snapshot July 2015

  1. 1. INSPIRATION SNAPSHOT JULY 2015
  2. 2. ABOUT LHBS. We are an unconventional strategy firm that helps clients better understand today and successfully shape tomorrow. LHBS has extensive experience & expertise in business development, brand building and customer experience. The firm works across all major industries for clients from the FT Global 500, German Mittelstand and fast growing startups. Ž     http://www.lhbs.com
  3. 3. This presentation includes some of the most interesting insights and inspiration from three following areas: business development, brand building & customer experience. All signs come straight out of our Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized insights and inspiration to your organization. LHBS Snapshot
  4. 4. BUSINESS DEVELOPMENT
  5. 5.   Whisper Hopes to Partner with Brands for Advertising   The secret-sharing app is hoping to partner with brands to advertise on its anonymous platform.   The app has run 10 campaigns with brands including Fox, MTV, FX and Sundance, offering a  differentiated native experience that has value for advertisers yet isn’t disruptive for users. The app currently offers two ad products. One is a branded background option that works by selling brands keywords so when users use them in posts, they’re given with the option to overlay their message over a branded background. The other offering is sponsored Whispers that allow brands to engage with users through asking questions in their feeds. For instance, this product was used by MTV's “Virgin Territory” when it asked viewers to go on Whisper to share stories. The show then used those Whispers as part of on-screen ads. Brands are hoping to capture the attention of the 10 million monthly active users, a majority of which are between 16 and 28 years old, and 60 percent female.  *  Source:  Digiday  
  6. 6.   Birchbox Appeals to Men with VR   The beauty subscription service is targeting its customers of Birchbox Man by sending out a cardboard VR viewer in their monthly box to watch four branded VR video clips. The move marks Birchbox's first experimentation using such a technology, which could be integrated into its monthly mailings if the brand is able to consistently deliver content. Working with the VR company River, Birchbox is offering a clip of surfing inside a wave, and another gives subscribers a virtual helicopter tour of mountains and a body of water. Instructions in the box prompt subscribers to download an iPhone or Android app to watch the clips, and the giveaway guarantees that its subscribers will be able to watch VR content in the future.  *  Source:  Birchbox  Man  Delivers  Custom  Virtual  Reality  Experience  
  7. 7.   Economist Turns to Short Form Video   The Economist is making short form videos the next editorial extension, by turning brand-funded mini-documentaries into revenue. These mini-documentaries hope to turn an existential crisis that many print brands are facing in this digital climate. Two series have been announced in detail so far, including "Future Works" which explores the jobs of the future being done today, and "Global Compass," which exploress countries and people pioneering alternative approaches to persistent social problems. With 22 short free-to-air films in the works, the publisher is also considering expanding their partnerships with brands for long-form content, potentially through digital partners' distribution channels, video-on-demand, and subscription. *  Source:  Economist  Films  
  8. 8.   GoPro Now Pays Creators for Their GoPro Footage   GoPro Licensing will offer new, popular content to creative agencies and TV and film studios that will reward creators who use the action-camera, with prices starting at $1,000.  The portal will initially feature over 600 videos from amateur and professional videographers who have signed licensing agreements with GoPro. Prices for clips will vary depending on their nature of commercial use and distribution, as with other stock content services. The service also offers batch downloads, at-a-glance video previews, lightboxes for collecting and sharing clips, as well as other features to make it easy for creative teams to locate footage for their next project.  *  Source:  GoPro  Licensing  
  9. 9.   Ryanair's New Website Hopes to Squeeze Out Third Party Booking   The budget airline wants to work with other major airlines to add price comparison features to their websites, which would essentially make such third party websites less relevant. The announcement confirms that the airline is still on track to launch its previously announced personalized web site this October, and adds the offer to the other major European airlines to join Ryanair in being more transparent about price comparison on their websites. Ryanair CEO Michael O'Leary claims that airlines should be working together, as it "makes no sense to have third party price comparison sites out there." O'Leary would like instead to develop, along with other airlines, "a competitive and competent digital offering" that would effectively lead to the extinction of such third-party sites.  *  Source:  The  Guardian  
  10. 10.   Lululemon Hopes to Crack the Men's Market with Craft Beer   The Vancouver-based yoga brand has partnered with Stanley Park Brewing to produce a limited-edition "Curiosity Lager." Lululemon's slogan for the launch highlights the craft beer craze and its similarities to another recent trend which the yoga brand helped pioneer, the yoga pant: "Beer, its the new yoga pant." The beer is brewed with chinook and lemon drop hops, is the official beer of Seawheeze, a half-marathon and yoga weekend in Vancouver, which Lululemon calls "the most fun half-marathon in the world." The limited-edition beer follows  Lululemon's "scarcity" model of merchandising. Stanley Park Brewing will also benefit by expanding their brand outside of the typical beer drinker market. Stanley Park director of marketing Doug Devlin told Canada's CBC News, "Just because you're a yogi, doesn't mean you won't have an occasion for beer, and we're certainly interested in talking to that crowd."  *  Source:  CBC  News  
  11. 11.   Watching Netflix with Distant Friends and Family   Showgoers allows people to watch movies together over distance by having Netflix players sync automatically. It's as easy as starting a movie on Netflix, clicking the Showgoers button, and sharing the Showgoers invite link with others.  When they open the invite URL in their browser, they automatically start sync-watching the same movie on Netflix. Seeking through the movie also syncs with the other viewer. The service is especially great for long-distance relationships for its capacity to create shared, intimate experiences despite geographical distance. If combined with a simultaneous video chat, it's almost as good as being in the same room. *  Source:  Showgoers  (Product  Hunt)  
  12. 12.   Emoji, The Movie   With the director of Lilo & Stich 2, Sony Pictures Animation is now developing an animated movie using emoji as the main characters. To be directed by Anthony Leonidis, who just wrapped up his first feature-length film with DreamWorks Animation’s B.O.O.: Bureau Of Otherworldly Operations. Sony will have to act fast, as emoji are not constrained by any intellectual property rights. Until more details emerge in the near future, we are left to wonder what would an emoji movie look like?   ¯_(ツ)_/¯ *  Source:  The  Guardian  
  13. 13.   SABMiller Moves into Craft Beer   The drinks giant SABMiller– maker of popular lagers– has now purchased the Meantime Brewing Company, a UK craft beer brewery. The acquisition is part of a wider overhaul to SABMiller’s holdings to better target the female demographic of beer drinkers. The purchase comes after a year where sales at Meantime grew by 58 percent– much higher than the UK beer market's one percent growth over the same period, showing the sudden demand for craft beer. *  Source:  The  Drum  
  14. 14.   Virgin Media Offers Free WiFi   Customers of Virgin Media now have access to thousands of free WiFi hotspots around the UK through their WiFi Buddy app. Virgin Media's suite of mobile apps have long offered many useful functions, such as making landline calls and watching TV on your smartphone– but perhaps this new free Wi-Fi offering is one of the most impressive mobile services. Wi-Fi Buddy offers access to over 22,000 The Cloud hotspots in venues such as Marks & Spencer, Wetherspoon, WH Smith, Pret A Manger, Greggs, and other popular retail locations.  *  Source:  Virgin  Media  
  15. 15. BRAND BUILDING
  16. 16.   Thread Screen Spins Artwork Out of Customer’s Instagrams   The clothing retailer has developed a massive screen out of 6,400 spools of thread that creates a digital screen-like effect to display specially tagged Instagram pictures in real-time. The screen's threads rotate around, conveyor belt style, in order to create pictures from 36 different colors. The screen, which is made up of 200,000 parts and weighs an imperial ton, is run by sophisticated software which not only arranges the threads to replicate photos, but also match colors with a limited palate. When the screen has mimicked the Instagram post, the thread screen is photographed and sent back to the user via a dedicated website. The engineering challenges are considerable, but this fabric tableau is a significant investment into driving brand awareness over social media. *  Source:  F21  Thread  Screen  
  17. 17.   Concierge of Love   Tiffany & Co. has created props using pastel paper that they animated into a series of visuals and videos. The campaign was designed by The Makerie Studio, and the videos show people writing in to the Concierge in order to ask for advice about their relationships. The concierge then gives practical advice which happen to feature specific Tiffany & Co. products, such as the celebration rings and keys.  *  Source:  Tiffany  &  Co.  (Vimeo)  
  18. 18.   VisitBritain's 360-degree Virtual Tours   Part of the UK government’s GREAT campaign, VisitBritain hopes to attract visitors to the UK by allowing them to virtually experience some of the country’s attractions from wherever they are in the world. Virtual tourists can walk around Shakespeare's wife Anne Hathaway's bedroom while a harpsichord plays in the background, or explore Dorset's Durdle Door or check out the Salisbury Cathedral as its bells ring in the background. Other explorable attractions include Cardiff Castle, Warwick Castle, Portmeirion and Chatsworth House. *  Source:  VisitBritain  Blog  
  19. 19.   Clinique Targets Millennials   A new campaign by the beauty and cosmetics manufacturer targets the much-desired age group with a combination of aesthetics and content. Face Forward profiles three influencers in the fields of fashion, blogging, and music: Tavi Gevinson, Margaret Zhang, and Hannah Bronfman, respectively. The campaign designed with a millennial audience in mind, from incorporating emoji to writing the ethos of the millennial influencers onto the products selling points. Indeed, Clinique approached the influencers saying: "This campaign is all about what you do—you as a creative, your skill set, and what you do to progress and work toward the future." It is complimented by a content platform and social media activity under the hashtag #faceforward. *  Source:  Cinique:  Face  Forward  
  20. 20.   Charitable Currency   UNICEF and H&M have teamed up to launch "Unicoin," a currency designed for children to support children in other countries access education from a young age.  The currency rewards children who upload drawings of what they want to be when they grow up to the campaign site with a virtual Unicoin. With every Unicoin earned, the H&M Conscious Foundation will match each earned Unicoin with a notebook and a pencil to be distributed by UNICEF  along with other educational materials to children in developing countries. The campaign is part of a larger charitable partnership which began in 2014, when the H&M Conscious Foundation donated almost $10 million to UNICEF. *  Source:  Unicoins.org  
  21. 21.   KFC's Memories Bucket Doesn't Just Make Chicken Shareable   The KFC bucket pairs with your phone and prints out pictures.  The idea for the ad came out of the idea that people share memories one meal at a time. As many family and friend memories have been celebrated around a bucket of KFC, it made sense that they should be captured some way. Multiple prototypes were made for the Bucket Science video, and some day they might be available to the public, prioritizing the most passionate fans.  *  Source:  KFC  Canada  (YouTube)  
  22. 22.   Vodafone Gives Away Special Umbrellas to Help in Self-defense   As part of a campaign for Vodaphone India's M-Pesa, a mobile money transfer and microfinancing service, the new program gives out umbrellas that aid self-defense. The campaign revolves around giving women special umbrellas that feature pictograms of self-defense techniques they can perform using the umbrella, in case they are attacked. The campaign is intended to address the fact that many men from rural villages in India move to big cities to find jobs, which causes them to worry about the safety of their wives and families back home.  *  Source:  Vodaphone  India  (YouTube)  
  23. 23.   New Campaign Celebrates People's Generosity   A collaboration between JetBlue and Coca-Cola aims to warm people's hearts by sharing a little bit of humanity.  Taking place in New York's Penn Station, a Coca-Cola vending machine was set up in the middle of the terminal. Each of the 150 sales from the machine came with an extra bottle of Coke. When the second bottle appeared, the Share a Coke with Anybody motto flashed on the vending machine's LCD screen. Hidden cameras recorded the buyerÄs reaction as well as the other people who received the free bottle. With approximately 70 percent of buyers sharing their extra bottle, JetBlue celebrated these generous individuals by giving out round trip tickets to those who did the good deed, proving the motto "Good things come to those who share." *  Source:  JetBlue  (Facebook)  
  24. 24.   Johnnie Walker Targets Whisky Novices in the Bar   The whisky brand's new interactive website and tablet app aims to make bars the new hotspot for tech-based marketing initiatives. The technology allows bartenders to better explain, with the help of an an iPad, the Scotch whisky's ingredients and heritage to customers– just as they are about to taste it. For example, people learn about Johnnie Walker Blue Label's five flavors (wood, malt, fruit, spice and peat) by clicking through a several scenes on the tablet app. The brand is rolling out the experience internationally, with events that add to the brand immersion through projections and LED walls and other experiential features.  *  Source:  Vimeo  
  25. 25.   Telekom Lets Artists Paint Exchange Boxes to Reflect Communities   The German telco let artists embellish many of their dull grey phone exchange boxes, transforming them into artworks that are relevant for the surrounding community.  While many street artists take it upon themselves to paint these boxes around the urban landscape, Telekom has gone in a legal and more artistically camouflaged art direction, with many of the painted boxes very beautifully blending into the surroundings. They also made the bureaucratic process for this much easier by implementing an email waiver system that they advertised by putting flyers on each box to be painted. Artists simply applied to the Telekom email address and agreed to the terms and conditions digitally. The art, the conditions stated, must be only ethically, politically and religiously neutral and must not contain commercial advertising. Dark colours were also avoided to reduce heat generation. The result is a colorful, creative way of decorating the mundane infrastructure of the telco throughout the country.  *  Source:  Telekom  Blog  
  26. 26.   Spotify Safetify   Spotify has launched a new safety feature to lower music volume as users cross busy intersections. After a study proved that of the 5,000 pedestrians who were killed in 2014, half of the victims were wearing headphones, Spotify realized that it could be contributing to the danger of walking around cities with headphones on. In response, the music app installed iBeacon technology into the most dangerous intersections which would communicate with the Spotify app to lower the volume as users walked off the sidewalk. When users walked back onto the sidewalk, the music fades back up to the original volume. *  Source:  SpoVfy  SafeVfy  (YouTube)  
  27. 27.   #TravelForReal   For their latest ad campaign, Loews Hotel and Resorts combed Instagram for candid, unsolicited images taken throughout the chain's locations by its guests. The result is a campaign of quiet, unpretentious moments that represent the real life guest experiences that Loews is highlighting in the campaign. The work is being run in major magazines, as well as in airport displays and online banners. By focusing on the real-life images of actual guest experiences, the campaign puts guests visits into an emotional and personal context, and celebrates the guests who loved the time they spent at Loews Hotels.  *  Source:  Loews  Hotels  
  28. 28.   Underwater Billboard   Nivea Sun's new outdoor campaign can be found on the sea floor of Snoopy Iceland, one of the most popular diving and snorkelling areas within the United Arab Emirates. Nivea used marine flora in order to produce the advertisement, which reminds snorkellers to keep their backs protected from the sun. The billboard is not only good for people it is also good for the aquatic life, as it encourages snorkeller safety it also creates and artificial reef in marine animals can co-habitate. *  Source:  Nivea  Sun  
  29. 29. CUSTOMER EXPERIENCE
  30. 30.   Uber Rewards its Users with On-Demand Ice Cream Deliveries   The ride-sharing app let its users order #UberIceCream to their home or office for free. The deal was available across all 58 countries where Uber operates. Users simply needed to open the Uber app, set their current location, and slide right to request ice cream. Regional ice cream favorites were then delivered within minutes. The promotion, now in its fourth year running, is offered in a total of 252 cities around the world, though the hours and pricing vary by city, and pricing is linked to several variables like brand partnerships, such as in the United States, Uber is offering a free ice cream to Capital One cardholders.  *  Source:  Uber  Newsroom  
  31. 31.   McDonalds Welcomes Cyclists with New Packaging Design   McDonald’s has launched a new takeaway pack called "McBike" for cyclists. The new design lets riders conveniently hang their burger, drink, and fries on the bicycle’s handlebars. First launched in bike-friendly Copenhagen and Medellin, Colombia, the fast food company aims to roll this idea out in other locations, with Amsterdam and Tokyo coming soon.      *  Source:  Ads  of  the  World  
  32. 32.   A Luxurious Dinner... At McDonald's   McDonalds Japan is launching a "special pop-up eatery" in Tokyo, called Restaurant M. The pop-up is part of a campaign to boost the fast food chain's image for Japanese consumers. The restaurant is inviting 200 lucky winners to eat from  the brand's summer range of "Fresh Mac" (the Bacon Lettuce Burger, Chicken Fillet Burger and Fillet-O-Fish). The table presentation will go beyond the normal paper wrapping and plastic fork, with silverware, ceramics and glass. Highlights on the menu will include a “fresh” Mac burger, a gelée made from fresh vegetables, a French fry vichyssoise, and a berry-topped Oreo McFlurry served in a glass dessert bowl. *  Source:  Daily  Mail  
  33. 33.   Smart Palm   Dubai's Smart Palm have created Wi-Fi connected palm tree to provide shade from the intense sun as well as secure internet access. Visitors and residents of Dubai will both have access to the more than 50 smart palms that have been distributed around the city. Each installation includes Wi-Fi, CCTV cameras and emergency buttons for security purposes. The palms also include a multilingual touchscreen panel to provide information and services such as public safety info, government notices, and advertisements.  The palms also provide the convenience of a super-fast charging point.  *  Source:  Smart  Palm  
  34. 34.   Ferrari AR Showroom   Ferrari's Australasia dealerships are now offering an augmented reality application that allows potential customers to immediately customize the sports cars. Customers will be able to see the car in different colors, with certain extras like rims and other options. They will also be able to see more detailed information about the components of each car.  The system simply relies on the salesperson using a tablet that has the AR app installed on– using the tablets camera to scan the model of the car and load the augmented variations. The app currently functions with five different models, and consumers are able to save their customized car and email the video to friends and family. *  Source:  Ferrari  Augmented  Reality  Showroom  (YouTube)  
  35. 35.   App Lets Women Shop Together   Net-a-Porter has developed an app, Net Set, to allow women to shop on a digital platform with their friends.  Net Set has all the elements of social media built-in, allowing users to build a profile and connect with their friends, yet it is focused on the issues of fashion and shopping. The social shopping platform is highly visual in nature– much like Pinterest or Instagram– and lets users connect and shop both the Net-a-Porter catalog as well as upload items from other stores to their feed. Users are given the chance to forge a relationship with those who have similar shopping taste, and can even follow their favorite designers and brands, forming micro-communities of shoppable discussions.  *  Source:  Net  Set  
  36. 36.   Shopping By Text   Nordstrom has launched a new tool which allows its customers to shop by SMS. Text Style, the new messaging service that gives customers the ability to send in their purchase wishes via text message. The products are first sent to the consumer via a favorite salesperson or a personal shopper. When a customer wants a product, they must simply make the purchase by replying “buy” and entering a unique code, with the transaction being completed using a shopper’s account at nordstrom.com. *  Source:  Fortune  
  37. 37. ABOUT INSPIRATION- HUB The LHBS Inspiration-Hub systematically tracks changes in culture, markets and technology. It is a digital platform that brings customized insights and inspiration to the heart of your organisation. Ž     http://www.inspiration-hub.com
  38. 38. •  How your organization can track relevant business and innovation opportunities? •  How other industries and companies affect your customer needs? •  How insights & inspiration be can easily accessed and shared within your organization to fuel innovation? Feel free to visit inspiration-hub.com or get in touch with Fabiola Lewandowska at fl@lhbs.com. If you would like to learn more about:  
  39. 39. THANK YOU! Impressum: Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unautorisierte Nutzung, die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet. LHBS Consulting Berlin GmbH Köpenicker Straße 154  10997 Berlin Germany  

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