1. Portfolio of Linda Franklin
Digital Marketing Strategist
WiseChoice Samples
Blog, SEO, Web Content, Social Networks, Landing Pages,
Videos, Online Ads, Sitemap

2. WiseChoice Blog
Developed entire strategy
and implementation for
company’s blog including:
• Analysis of competition
• Audience
• Brand voice
• Design
• Editorial calendar
• Managing 2 bloggers
Blog increased traffic to
WiseChoice Website by
45%

3. SEO/Web Content
Oversaw content strategy of
Website for SEO. Ensured the right
key word on the site and
developed “authority pages”
(“themes”) to increase organic
traffic.
Organic traffic increased by
222% within 4 months by
implementing Meta
tags, keywords, link-building, and
consistent blogging.

4. Social Networks
Created strategy for social
networks resulting in 30-45%
referral traffic to homepage on
a weekly basis.

5. Videos
Managed the video
production of college
planning videos including:
• Interviewed subject
matter experts
• Developed content
outlined for script writer
• Management of outside
video producer.
• Edited storyboards and
sound files

6. Online Ads
Class 2011- Bored Crazy?
Created ads for
Hey class of 2011 Facebook and Google
Pay-Per-Click Campaigns
Thinking about more exciting
times ahead in college? Start
with WiseChoice and find
colleges that meet your • Facebook ads
Don’t let college stress get to you.
enthusiasm. Visit today.
WiseChoice will help you find the converted 1.5% of all
schools that fit your
personality, goals, and budget. Visit users.
today.
• Google PPC conversion
Hey class 2011 – No School
rate averaged 4%.
All snowed in and nothing to do? Turn your
thoughts to college next fall. Find out about the
WiseChoice college search today.