1. BrandNewGame Digital Interactive Branding

2. BrandNewGame Menu 0. W.T.F.? 1. Digital Consumer2. Digital Branding 3. Digital Cases 4. Digital Future

3. BrandNewGame 0. Who The F*!?

4. BrandNewGame 0. Who The F*!? : @BartHufenBizz : www.brandnewgame.nlBlog : www.gamingandbranding.comBook : www.brandnewplayground.com

5. Building Brands in the Digital Era

7. BrandNewGame Wat is dat? BrandNewGame 2/3. Digital Design

8. 1972 1979 1986 2000 2007 …

9. Digital Consumer

10. BrandNewGame 1/3. Digital Consumer

11. BrandNewGame 1/3. Digital Consumer Some Facts > 600 million people on Facebook> 60 million people play Farmville > 7 million people on Hyves> 1,5 million people play games on Hyves> 150 million unique visitors on Spilgames portals 8/10 downloaded apps are games – free and paid

12. BrandNewGame 1/3. Digital Consumer FarmVille

14. BrandNewGame 1/3. Digital Consumer FarmVille

15. BrandNewGame 1/3. Digital Consumer FarmVille

16. FarmVille

17. BrandNewGame 1/3. Digital Consumer Old McDonald had a Farm…

18. BrandNewGame 1/3. Digital Consumer Old McDonald had a Farm…

22. BrandNewGame 1/3. Digital Consumer Some Facts

23. BrandNewGame 1/3. Digital Consumer

24. BrandNewGame 1/3. Digital Consumer

25. BrandNewGame 1/3. Digital Consumer

26. Digital Branding

27. BrandNewGame Wat is dat? BrandNewGame 2/3. Digital Branding

28. BrandNewGame 2/3. Digital Branding 1. Be Real (authentic) 2. Behave Righteously 3. Remain Remarkable 4. Remain Relevant 5. Reward Relationships

30. Digital Cases

31. BrandNewGame 3/3. Digital Cases Games to support objectives on: - Product - Price - Place - Personnel - Promotion

32. BrandNewGame 3/3. Digital Cases ING – Internal Branding & Training of Staff

33. BrandNewGame 3/3. Digital Cases

34. BrandNewGame 3/3. Digital Cases

35. BrandNewGame 3/3. Digital Cases

36. BrandNewGame 3/3. Digital Cases

38. Relevant dataWinnaar highscore mei 2009 “Ik bleef steeds op een bepaald niveau steken, totdat ik een klant aan het begin van het gesprek een flesje water aanbood. Hierdoor kreeg ik meer punten voor klanttevredenheid. Op ons kantoor passen we deze werkwijze nu ook toe. En met succes, klanten reageren heel enthousiast”

39. BrandNewGame 3/3. Digital Cases Bjorn Borg Europe – Increase Traffic to Stores & Conversion

40. BrandNewGame 3/3. Digital Cases Björn Borg & Pong => a Brand New BallgameObjective : Increase traffic to the stores and increase conversion Target : Young men and women aged 18-35 Concept : Playing tennis for discount in euro’s

41. BrandNewGame 3/3. Digital Cases Weird Scores New Balls Fun Leading Urban Tennis Quality Tongue in cheek Fashion Lifestyle Sports Underwear Comfortable Björn Borg Parties Colorful Dance Young Minded Consumer Swedish Down to earth Abba

42. BrandNewGame 3/3. Digital Cases A Brand New Ballgame called ‘Bjöng’

43. BrandNewGame 3/3. Digital Cases A Brand New Ballgame called ‘Bjöng’ 10 minute playtime gives the right to 10 euro discount

44. BrandNewGame 3/3. Digital Cases Play the Bjöng Challenge and win up to 10 euro discount at Selfridges

45. BrandNewGame 3/3. Digital Cases

46. BrandNewGame 3/3. Digital Cases

47. BrandNewGame 3/3. Digital Cases POSTER / AD DIGITAL VOUCHER

48. BrandNewGame 3/3. Digital Cases Bjorn Borg Europe – Increase Traffic to Stores & Support Sell-Through

49. Digital Trends

50. BrandNewGame 4/4. Digital Trends Gamification of Society Games to Support Marketing Objectives Location Based Services & Augmented Reality Collaboration between Communities & Brands

51. BrandNewGame GAME OVER More presentations on Slideshare! Let me know who YOU are! And WIN my book!

52. BrandNewGame GAME OVER : @BartHufen #BrandNewGameBizz : www.brandnewgame.nlBlog : www.gamingandbranding.comBook : www.brandnewplayground.com

53. BrandNewGame Digital Interactive Branding