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Thinking BIG on
                  the SMALL screen


© Keren Flavell http://www.omg.tv
Summary

 • Why consider mobile
 • How to reach audiences
 • Distribution options
 • How to create revenue




© Keren Flavell http://www.omg.tv
Why Consider the Mobile
 • 2.5 billion mobile subscribers by the
   end of 2006
 • Transformation of handset capability
 • Usage changing
 • Ubiquitous connectivity



© Keren Flavell http://www.omg.tv
Mobile vs Internet

 • Portable, so always with you
 • Totally personal
 • Always on
 • Embedded payment system
 • Most widely spread



© Keren Flavell http://www.omg.tv
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell
Thinking Big on the Small Screen - Keren Flavell

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  • 1. Thinking BIG on the SMALL screen © Keren Flavell http://www.omg.tv
  • 2. Summary • Why consider mobile • How to reach audiences • Distribution options • How to create revenue © Keren Flavell http://www.omg.tv
  • 3. Why Consider the Mobile • 2.5 billion mobile subscribers by the end of 2006 • Transformation of handset capability • Usage changing • Ubiquitous connectivity © Keren Flavell http://www.omg.tv
  • 4. Mobile vs Internet • Portable, so always with you • Totally personal • Always on • Embedded payment system • Most widely spread © Keren Flavell http://www.omg.tv