Presentation given to high school seniors at Millbury High School, Millbury, MA. Tips on how to build a good social reputation and resume. How to find potential employers, which social networks to be on. LinkedIn for business connections, profile building, joining groups. Facebook for reputation building and research. We discuss Pinterest, YouTube and Twitter and how to Google yourself. Michelle Fontaine, teacher - speark - manager of Social Media - FBSmarty.

1. *

2. *

3. Your Career is in Your Hands!

4. *
You have a real advantage over your
parents
Never before have we been able to
strategically build a picture of
ourselves
Social media skills can open doors for
you in any field….or close them!

5. *

6. *

7. *
“It‟s just a text.”
“Only my friends see my stuff on
Facebook.”
“I really didn‟t say anything bad!”
“It‟s just a share”.

8. *

9. *
Volunteer… and record it
Intern….
Sports, Clubs
Awards, Honors
Get those photos from your parents and
upload them or be sure they tag you in
their uploads.

10. *
Going forward, starting from this
minute, make every entry a positive
one.
Show values and morals in your posts.
Don‟t get pulled into any negative
conversations… just don‟t!

11. *
Go to one of your social network walls and pretend
you don‟t know yourself.
Read a few pages of your posts and pretend you‟re
a potential employer.
What impression do you get, as a whole?
Impressed? Bored? Surprised?
How‟s that grammar and spelling, atrocious, decent
or really good?

12. *
John heard about a job opening. He submitted a
resume and was lucky enough to get an interview.
Potential Boss, “Do you know Henry Smith?”
John lied, “No.”
Well, the boss had just fired Henry. If John had told
the truth it does not mean he wouldn‟t have gotten
the job, he might have even gotten credit for being
truthful.
When John left, the boss got on Facebook and
started poking around. Sure enough, a few minutes
later, he found a picture of John with Henry. Do
you think he got the job?

13. *
Delete anything that is remotely negative.
Go to your privacy settings and do not allow
tagging
or turn on the notification so, if someone
tags a photo of you, you can say no.
It‟s good to have social proof out there. Just
make sure it‟s the right reflection of you.

14. *
 Post natural healthy photos as often as you can – image
creators

15. *
Employers first review
Publicly-available photos
Status updates
Conversations with friends
Wall postings

16. *

17. *
 Content is king on the web! It‟s the number one reason websites
rank highly and ALL businesses want to be ranked on page 1 of
Google!
 Employers looks for good writers.
 What is your passion? What is your strongest interest right now?
Write about it!
 You‟re learning how to produce reports in school, add them to a
blog.
 It doesn‟t really matter what it is, just be ready to dive deeply and
show that you have depth, that you know how to research and
provide credible, quality posts.

18. *
It‟s easy and free to start. Just go to
WordPress.com and set up a quick new blog and
start.
Trust me, when it‟s time for you to seek
employment, you can add this to your resume.
It shows initiative, drive, enthusiasm, dedication
and lots more of those great qualities in demand

19. *
Our social media activity is officially
scored, based on our level of
involvement on the Internet.
The application that stands out right
now doing that is called Klout.

20. *
You may not be looking ahead to
starting your career.
You may be looking only so far as what
to do after high school.
Trust us, the groundwork is happening
now.

21. *
 Understand how to post publically or privately
 Every single thing should be stamped with the
„mom‟ seal of approval
 If you need to, clean up – be as squeaky clean as
possible
 The more you have „out‟ there, the more likely you
will be seen as a credible candidate

22. *
LinkedIn Profile - definitely
Facebook Personal Profile – yes – huge user base
Pinterest – Artistic, creative fields, research
Instagram – Positive Images, creative
YouTube - Video presentations of you in action?
Playing Football, Receiving Award, Helping Your
Community
Twitter – promote blog, network

23. *
Create your free profile
List your activities, volunteer stints,
part-time jobs
Ask for recommendations
Photo
Your most professional looking photo
for LinkedIn

24. *

25. *

26. *
Carefully accept friend requests
hide/unfriend if necessary
They are not alerted that you
unfriended them

27. *
Target Businesses,
Locations
From your left
column, click on that
list and your newsfeed
becomes their posts
Learn the culture, the
posting frequency, the
tone
Filters and focuses

28. *
 Interest Lists can be
organized as favorites
on the left of your
home page.
 Just click on a pencil,
choose rearrange and
drag and drop into
position.

30. *

31. *
INTEREST List of places you would like
to work
Ask great questions, providing
valuable input
Like their posts
Become their top fans!
They will know that when you apply
for a job there!

32. *
Search on keywords to find people to
follow
Find important people in areas you
are interested in and follow them
Create lists to filter and focus
Subscribe to other‟s lists

33. *
 Claim your name to prevent name squatting
 Fill in your profile info (in 160 characters!)

34. *

35. *
Search on a subject that interests you
Build visual boards and add visual pins
Start a board for your club, sport, etc.

36. *

37. *

38. *
Start thinking of every electronic
upload, every post, as building your
credibility
for future employers
future school submissions
scholarship material

39. *
You have a real advantage over your
parents
Never before have we been able to
strategically build a picture of
ourselves
Social media skills can open doors for
you in any field….or close them!

40. *