GloSho'14: Investment Bootcamp - Gina Risemberg

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Los Angeles Cleantech Incubator (LACI)

Business

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
GINA MOREY RISEMBERG
On Presentations Strategy, Skills
© 2014 Gina Morey Consulting
and Other Entrepreneurial
Problems
© 2014 Gina Morey Consulting. This presentation is licensed for your own personal use. It may not be re-presented or distributed in any manner whatsoever
without the permission of the copyright holder. Originally presented at GloSho’14 (a production of the Los Angeles Cleantech Incubator) on October 6, 2014.

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
QUESTION
Which is more difficult to do?
! Design a presentation
! Give a presentation

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
QUESTION
Which is more difficult to do?
" Design a presentation
o Give a presentation

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Misconception #1
Preparation is the easy part.

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Entrepreneurial Spirit

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Important to Get it Right

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Why is it So Hard?
• Misplaced Confidence
• Knowing it all
• Presumed Simplicity
• Time Pressure (Low priority)

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Extrapolation Outward
• Your Audience believes:
1. Your presentation is your product
2. You are your product:
• How you manage your time
• How serious you are
• How businesslike you are

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Misconception #2
My Enthusiasm Sells by Itself

LACI CLEANTECH GLOBAL SHOWCASE
TODAY…
1. Preparation
GLOBAL SHOWCASE
– Presentation Development
Process
• Presentation is a product
2. Presentation
– Gina’s Top 10 Tips
© 2014 Gina Morey Consulting

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Presentation Development Process
2
DESIGN
• Outline
• Architecture
1
ANALYSIS
• Client Analysis
• Product Analysis
3
DEVELOPMENT
• “Scripting”
• Alpha Test
4
BETA TESTING
• Outside Experts
5
LAUNCH
• Do the
presentation
6
PATCH RELEASE
• Evaluate
performance
• Refine

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Misconception # 3
They want what I want.

LACI CLEANTECH GLOBAL SHOWCASE
“Did you know…”
“This is a problem because…” “My name is Gina Morey
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Risemberg and for the past
20 years…”
“I’m going to introduce the Presentation Development Process.”
“Don’t let your presentation misrepresent
your product. Give it as much attention to
detail as your gave your invention.”
GO FOR THE ASK
Be Specific

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
Diversification
Initial Presentation
Alternate 1 Alternate 2 Alternate 3 Alternate 4
Version A Version B Version C Version D Version E Version F

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
PRESENTATION TIPS

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
PRESENTATION TIPS
1. Smile
2. Never turn your back
3. Touch-Turn-Talk
4. Avoid the Podium
5. Um… Uh… control

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
PRESENTATION TIPS
6. Don’t Rush
7. No Prisoner (hand position)
8. No Straightjacket (hand position)
9. Steeple (hand position
10. Tablet (hand position

LACI CLEANTECH GLOBAL SHOWCASE
GLOBAL SHOWCASE
© 2014 Gina Morey Consulting
THANK YOU.
Gina Morey Consulting is a full-service learning and performance firm dedicated to helping
clients reach their business goals through the power of strategic clarity. For more information or
questions about the content covered in this presentation, please call us.
(213) 448-8603

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GloSho'14: Investment Bootcamp - Gina Risemberg

1. LACI CLEANTECH GLOBAL SHOWCASE GLOBAL SHOWCASE GINA MOREY RISEMBERG On Presentations Strategy, Skills © 2014 Gina Morey Consulting and Other Entrepreneurial Problems © 2014 Gina Morey Consulting. This presentation is licensed for your own personal use. It may not be re-presented or distributed in any manner whatsoever without the permission of the copyright holder. Originally presented at GloSho’14 (a production of the Los Angeles Cleantech Incubator) on October 6, 2014.

8. LACI CLEANTECH GLOBAL SHOWCASE GLOBAL SHOWCASE © 2014 Gina Morey Consulting Extrapolation Outward • Your Audience believes: 1. Your presentation is your product 2. You are your product: • How you manage your time • How serious you are • How businesslike you are

10. LACI CLEANTECH GLOBAL SHOWCASE TODAY… 1. Preparation GLOBAL SHOWCASE – Presentation Development Process • Presentation is a product 2. Presentation – Gina’s Top 10 Tips © 2014 Gina Morey Consulting

11. LACI CLEANTECH GLOBAL SHOWCASE GLOBAL SHOWCASE © 2014 Gina Morey Consulting Presentation Development Process 2 DESIGN • Outline • Architecture 1 ANALYSIS • Client Analysis • Product Analysis 3 DEVELOPMENT • “Scripting” • Alpha Test 4 BETA TESTING • Outside Experts 5 LAUNCH • Do the presentation 6 PATCH RELEASE • Evaluate performance • Refine

12. LACI CLEANTECH GLOBAL SHOWCASE GLOBAL SHOWCASE © 2014 Gina Morey Consulting Presentation Development Process 2 DESIGN • Outline • Architecture 3 DEVELOPMENT • “Scripting” • Alpha Test 4 BETA TESTING • Outside Experts 5 LAUNCH • Do the presentation 6 PATCH RELEASE • Evaluate performance • Refine 1 ANALYSIS • Client Analysis • Product Analysis

14. LACI CLEANTECH GLOBAL SHOWCASE GLOBAL SHOWCASE © 2014 Gina Morey Consulting Presentation Development Process 2 DESIGN • Outline • Architecture 1 ANALYSIS • Client /Market • Your Product 3 DEVELOPMENT • “Scripting” • Alpha Test 4 BETA TESTING • Outside Experts 5 LAUNCH • Do the presentation 6 PATCH RELEASE • Evaluate performance • Refine

15. LACI CLEANTECH GLOBAL SHOWCASE “Did you know…” “This is a problem because…” “My name is Gina Morey GLOBAL SHOWCASE © 2014 Gina Morey Consulting Risemberg and for the past 20 years…” “I’m going to introduce the Presentation Development Process.” “Don’t let your presentation misrepresent your product. Give it as much attention to detail as your gave your invention.” GO FOR THE ASK Be Specific

16. LACI CLEANTECH GLOBAL SHOWCASE GLOBAL SHOWCASE © 2014 Gina Morey Consulting Presentation Development Process 2 DESIGN • Outline • Architecture 1 ANALYSIS • Client /Market • Your Product 3 DEVELOPMENT • “Scripting” • Alpha Test 4 BETA TESTING • Outside Experts 5 LAUNCH • Do the presentation 6 PATCH RELEASE • Evaluate performance • Refine

17. LACI CLEANTECH GLOBAL SHOWCASE GLOBAL SHOWCASE © 2014 Gina Morey Consulting Diversification Initial Presentation Alternate 1 Alternate 2 Alternate 3 Alternate 4 Version A Version B Version C Version D Version E Version F

20. LACI CLEANTECH GLOBAL SHOWCASE GLOBAL SHOWCASE © 2014 Gina Morey Consulting PRESENTATION TIPS 6. Don’t Rush 7. No Prisoner (hand position) 8. No Straightjacket (hand position) 9. Steeple (hand position 10. Tablet (hand position

21. LACI CLEANTECH GLOBAL SHOWCASE GLOBAL SHOWCASE © 2014 Gina Morey Consulting THANK YOU. Gina Morey Consulting is a full-service learning and performance firm dedicated to helping clients reach their business goals through the power of strategic clarity. For more information or questions about the content covered in this presentation, please call us. (213) 448-8603

GloSho'14: Investment Bootcamp - Gina Risemberg

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