SPEEDA INSIGHTS_A brief glance at japan’s VR/AR industry through market trends

SPEEDA INSIGHTS_A brief glance at japan’s VR/AR industry through market trends
What is VR/AR? 1
CG Virtual Reality (VR) Augmented Virtuality (AV) Augmented Reality (AR) Real Environment (Mixed Reality) Reality The difference between VR and AR: the degree of fusion between CG and reality 2
VR AR/AV Vision- based Location- based Marker Type Markerless Type CG technology Recognising set patterns Recognising space and objects through image analysis in 3D Projecting GPS position Pokémon GO projected images based on current GPS position data. The markerless type is harder to realise, but has more potential scalability. 3
History of VR 4
Microsoft HoloLens Oculus Rift (prototype) HTC Vive 2012 2013 2014 2015 2016 2017 Google Cardboard Samsung Gear VR Oculus Rift Google Daydream View Sony PlayStation VRGoogle Glass (for developers) VR boom ？ 5 2016 was the first year of VR, with companies releasing HMDs one after another. But what about 2017?
Potential of VR/AR 6
Games and Entertainment HMD (immersive) 7 Current applications are centred on gaming
Retail Industry Games and Entertainment Education Healthcare Real Estate HMD (immersive) Smart Glasses (Optical HMDs) Contact Lenses, Retinal Projection, etc. 8 However, true potential lies in the business field
30 90 0 20 40 60 80 100 2016 2020F USDbillion AR/VR Revenue Source: Digi-Capital The expansion of AR (excluding VR) is also due to demand from business applications VR AR 9
Who will hold the keys to success? 10
Global majors developing hardware HoloLens HTC Vive Oculus Rift Daydream View PlayStation VR Gear VR 11
Products supporting VR/AR hardware 12 HMD Displays Cameras Semiconductors Haptics Motion Sensors Smart Glasses
Where do Japanese companies stand? 13 HMD Panel Displays CamerasSemiconductors Haptics Microdisplay Motion Sensors Smart Glasses
-300% -150% 0% 150% 300% -50% 0% 50% 100% 150% 200% Notable companies 14 Key figures of related companies (2005–15） Revenue growth Operating profit growth Murata Mfg Nidec TDK Sony Toshiba (semiconductors) Seiko Epson Large expansion due to M&As Note: Bubble size = revenue
-30% -20% -10% 0% 10% 20% 30% -200% 0% 200% 400% Notable companies 15 Operating profit growth per employee Employee salary growth Seiko Epson Murata Mfg Nidec Sony Improved employee treatment Note: Non-consolidated data Bubble size = consolidated revenue Key figures of related companies (2005–15）
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 JPY100million Notable companies 16 Three companies with high growth
Murata Manufacturing Brief Introduction 17 Filters, sensors Bluetooth and Wi-Fi modules  Engaged in sensors used for VR  Holds top global share in laminated ceramic capacitors and Wi-Fi modules Motion sensors Capacitors 31% Piezoelectric Products 13% Other Components 19% Communications Modules 33% Other Power Modules 4%
18 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 2005 2010 2015 JPY100million Communications AV PC and Peripherals Car Electronics Revenue by Product Application Consumer electronics and other  Current main application is smartphones  Aiming for in-vehicle devices next
19 Nidec  Precision motors are mainstay  Top global market share in electric motors for HDDs and electric power steering Haptics Brief Introduction HDD motors 18% Other small-sized motors 21% In-Vehicle Devices 23% Home Electronics, Commercial, Industrial 24% Machinery 9% Electronic And Optical Components 5%
20  In-Vehicle Device, Home Electronics, Commercial, and Industrial businesses expanding 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 2005 2010 2015 JPY100million HDD motors Other small- sized motors In-Vehicle Devices Home Electronics, Commercial, Industrial Machinery Electronic and Optical Components
21  The VR-related market is still small  Will VR/AR be another flop, or will it create a new trend?
Services Worth Following Now 22
AR gaming content appearing in Japan 23 meleap  Leader in AR gaming  Detects arm movement via a special sensor, creating appropriate actions
Technology used in 360° videos and social networking globally 24  Streaming 360° video from sporting events  Communicating in a virtual space via 3D avatars
Services Worth Following in Future 25
Anticipated Applications in Various Fields 26 Virtual Laboratory Work Training Retail Educa- tion Real Estate Design, Viewing Design, Simulation, Test Drive Virtual Dressing Room Remote Guidance Simulation Health care Industry
27  Remote navigation  Surgery simulation  Design simulation  Test drives IndustryHealth care
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