Click On This: Clicktivism Flipbook By Kylie Myers

1. Thesis
:
Clicktivism and
social
media
are
positive
tools
in
funding
causes
Over
the
past
decade,
with
the
expontnetial increase
in
social
media
use,
the
term
clicktivisim has
been
formed.
Through
social
media,
many
____,
both
big
and
small,
are
able
to
reach
the
same
audience
online.
One
click
can
make
a
big
change
in
the
life
of
some.
CLICK ON THIS
A flipbook on the effects of clicktivism and social
media on fundraising and charitable organizations.
Damian Zaleski

2. Thesis: The use of social media and clicktivism can aid
in positive outcomes for causes and charitable
organizations.
As social media use has continued to grow rapidly, organizations are maximizing
on the increased time the general population is spending behind a screen. With
people checking their phones 150 times a day (14), clicktivism has been
introduced as a way for people to support causes through likes and shares.
Markus Spiske

3. Time Line
1) What is clicktivism?
2) Positive impact of clicktivism
3) Why don’t some people like it?
4) Benefits of clicktivism
5) How can we take a ‘like’ farther?
Anthony Delanoix

4. What is Clicktivism?
Thomas Lefebvre

5. Clicktivism |Click-­‐tuh-­‐viz-­‐uhm|
(n)“the
use
of
social
media
and
other
online
methods
to
promote
a
cause.”
Rayi Christian Wicaksono

6. A
52% use social media as a
platform to talk about
issues they care about (1)
64% of Americans say that
after “liking” or “following” a
nonprofit or corporate social
responsibility program (CSR)
online, they are more inclined
to support a cause by
volunteering, donating and
sharing information. (1)
Andrew Illarionov

7. Clicktivisim’s positive
influence on major topics

8. #KONY2012 video had more than 100
million views in less than a week (4).
#KONY2012 raised $32 million
during 2012 towards ending child
soldiers (4).
As a result of KONY 2012, millions of people learned about Joseph Kony and
the LRA. International leaders and young people alike committed to doing
anything they could to end the war. (3)
Flickr user JoelAnthonyValdez (16)

9. ALS Foundation Ice Bucket Challenge
ALS Ice bucket was a monumental
success, raising $115 million towards
fighting ALS (5).
ALS had a 800% increase in
donations from the same period the
time before (6) .
Jaelynn Castillo

10. #BringBackOurGirls
“Most of the media…and the world became
aware of the abduction through the online
campaign. It created awareness to the plight
of the schoolgirls and people of the
northeast Nigeria in the hands of Boko
Haram”(7).
More than 4 million tweets
have been sent using that
hashtag [bringbackourgirls]
since the girls went missing
(7). Seth Doyle

11. “Hashtag activism is a gateway between politics and popular culture, a platform
to educate the ignorant and draw attention to the operation of power in the
world. And when it shines a spotlight on a burning crisis in Africa that has been
raging for years, that matters”(8).
Roman Mager

12. Haters Gonna Hate
“My hunch is that people often affiliate with causes online for selfish and
narcissistic purposes,” he said. “Sometimes, it may be as simple as trying to
impress their online friends, and once you have fashioned that identity, there is
very little reason to actually do anything else” (8).
Critics will insist that such efforts [Clicktivism] are worthless, meaningless, and
lazy form of activism (11).
Jonathan Velasquez

13. But…
In the 2010 national survey, people who frequently engaged
in promotional social activity were:
• As likely as non-social media promoters to donate
• Twice as likely to volunteer their time
• Twice as likely to take part in events like charity walks
• Three times as likely to solicit donations on behalf of their
cause
• More than four times as likely to encourage others to sign a
petition or contact political representatives (2)
Andrew Illarionov

14. Simon Hattinga Verschure

15. Top Three Benefits of Clicktivism
Rayi Christian Wicaksono

16. It takes seven to eight exposures, on average, to motivate someone to take action.
So any help with awareness is a boon (6).
Increased Exposure To Issues
Josh Felise

17. Even though YOU don’t act doesn't mean
someone else won’t
If all you can do is share or like a page on Facebook that can cause someone else
to be influenced to donate! Through tweeting a hashtag or liking a post on
Facebook you are bringing awareness to a cause.
freestocks.org

18. Reach More People
Before social media and the use of clicktivism it was immensely harder to get
word out about a cause and ways to support it. Now through social media, one
man in India was able to raise 500,000 online signatures for a petition in 36
hours (9).
John-Mark Kuznietsov

19. “So we appreciate all those clicks and finger taps to view our
webpages and follow our Twitter feeds, because they’re more than
just gestures. They keep our concerns and our objectives part of the
conversation. And they help us make sure that the world’s most
vulnerable children and their families are not forgotten” (12).
Tina Floersch

20. How can we take a ‘like’ farther?
Gilles Lambert

21. The UNICEFTap Project is an example of how a campaign might play off a popular
technology trend … The longer they stay unplugged, the more GiorgioArmani Fragrances,
S’well and other sponsors pump funds into UNICEF’s clean water programs. Fifteen minutes
of “digital detox” translates into a day’s supply of safe, clean water for one child. (12)
Patrick Tomasso

22. What can we do to follow through?
Take it off the screen: Organize a way to create awareness like a walk in your community:
“On April 14, volunteers around the world are organizing a Global School Girl March, trying
again to ensure these girls are not forgotten. You can find the march on Facebook. If there
isn’t one in your area, why not organize one?” (13).
Give Here: Even $5 can make a major difference
Sign Here: Signing petitions can create a major awareness for causes and stimulate change
Ian Schneider

23. Conclusion
Social media has become a boiling pot
of innovation and social good. Through
cliciktivism, causes and charities, both
big and small are able to reach a
demographic unparalleled to that of pre-
social media. Although there are some
critics who view clicktivism as a lazy and
passive way out of activism, every click
counts. Organizations and the general
population can do many things to
ensure that a like or a share goes as far
as it can in bettering the planet.
Damian Zaleski

24. “The goal of clicktivism isn’t to solve problems; it’s to bring
awareness to a cause that we otherwise wouldn’t know about.” (6)
Naphtali Marshall

25. Sources
1.
"2014
Cone
Communications
Digital
Activism
Study." Cone
Communications.
N.p.,
n.d. Web.
01
June
2016.
http://www.conecomm.com/research-­‐
blog/2014-­‐cone-­‐communications-­‐digital-­‐activism-­‐study.
2.
Andresen,
Katya.
"Why
Slacktivism Is
Underrated." Mashable.
N.p.,
24
Oct.
2011.
Web.
01
June
2016.
http://mashable.com/2011/10/24/slactivism-­‐
cause-­‐engagement/#t_BE22mvDgq3).
3.
"KONY
2012
|
Invisible
Children." Invisible
Children
KONY
2012
Comments.
N.p.,
n.d. Web.
01
June
2016.
http://invisiblechildren.com/kony-­‐2012/.
4.
"Remember
Kony2012?
Well,
It's
2013.
What
Happened?" NewsComAu.
N.p.,
11
Jan.
2013.
Web.
01
June
2016.
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5.
"Putting
Your
Dollars
to
Work." ALS
Association.
N.p.,
n.d.Web.
01
June
2016.
http://www.alsa.org/fight-­‐als/ibc-­‐progress.html.
6.
Sharma,
Ritu.
"Stop
Pouring
Ice
on
Clicktivism." The
Huffington
Post.
TheHuffingtonPost.com,
20
Oct.
2014.
Web.
03
June
2016.
http://www.huffingtonpost.com/ritusharma/stop-­‐pouring-­‐ice-­‐on-­‐click_b_5692555.html.
*
7.
Kirkland,
Pamela.
"Can
Twitter
Activism
#BringBackOurGirls?" Washington
Post.
The
Washington
Post,
23
July
2014.
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June
2016.
https://www.washingtonpost.com/blogs/she-­‐the-­‐people/wp/2014/07/23/can-­‐twitter-­‐activism-­‐bringbackourgirls/.
8.
Carr,
David.
"Hashtag
Activism,
and
Its
Limits." The
New
York
Times.
The
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2012.
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01
June
2016.
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9.
Sherratt,
Brenden.
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Rise
of
the
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3
Apr.
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June
2016.
http://sortable.com/blog/rise-­‐of-­‐the-­‐slacktivist/.
10.
Owen,
Bethan.
"Is
Hashtag
Activism
Helping
or
Hurting?" DeseretNews.com.
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13
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2016.
http://www.deseretnews.com/article/865603059/Is-­‐hashtag-­‐activism-­‐helping-­‐or-­‐hurting.html?pg=all.
11.
Matrix,
Sidneyeve.
“Module
4
Social
Good”
Kingston.
Vimeo video.
*
12.
Stern,
Caryl M.
"In
Praise
of
Clicktivism." The
Huffington
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TheHuffingtonPost.com,
31
May
2015.
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2016.
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*
13.
Kielburger,
Craig,
and
Mark
Kielburger.
"A
Click
Is
Not
Enough
to
Have
Impact
on
World." Canoe.com.
N.p.,
10
Apr.
2015.
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2016.
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*
14.
Margalit,
Liraz.
"Why
We're
Addicted
To
Our
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But
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Tablets
– Smashing
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04
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2015.
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2016.
<https://www.smashingmagazine.com/2015/11/why-­‐addicted-­‐smartphones-­‐not-­‐tablets/>.
*
15.
Petru,
Alexis.
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<http://www.triplepundit.com/2014/12/report-­‐organizations-­‐can-­‐turn-­‐slacktivism-­‐clicktivism/#)>.
All
photos
are
from
www.UnSplash.comunless
stated
otherwise,
the
individual
photographers
are
credited
on
each
photo.
Luis
Llerena