This document discusses how digital transformation trends are impacting the beauty industry. It outlines 6 major tech trends reshaping society, including people connecting on social media and the internet from any device at any time. This "anytime, anywhere" connectivity allows beauty trends to globalize and gives rise to smart beauty devices and 3D printing of cosmetics. Technologies like augmented reality and artificial intelligence will also become more common, changing how consumers shop for and apply makeup through personalized services. The document argues the beauty industry must innovate and embrace these digital trends to improve customers' experiences.

1. A N Y T I M E
ANYWHERE
A T R E N D B O O K
O N D I G I T A L T R A N S F O R M I N G
A N D T H E B E A U T Y W O R L D
A N Y T I M E
ANYWHERE

2. CONTENT
{ INTRODUCTION }
{ 6 MEGA TECH TRENDS }
{ DIGITAL
TRANSFORMATION
& THE BEAUTY INDUSTRY }
{ BEAUTY-TECH TRENDS }

3. Digitalization is a key growth driver in nowadays’ society. As a result of
the digital transformation, information becomes easily accessible and
available ubiquitously through a heterogeneous choice of devices.
Companies are therefore changing their business models, as the digital
revolution is shaping the new way consumers behave.
Digital revolution has evidenced major shifts in consumers’ behavior:
consumers become well-informed, equipped with the capability of self-
solving problems, and the ability to create and propagate content.
The digital interconnectedness gives birth to a new generation of tech-
savvy consumers, whom demand more customized experiences, simplicity,
as well as an instantenous and efficient responsiveness to their enquiries.
Besides, social communication is also reaching a new height of digital
interconnectivity. We name this whole phenomenal “Anytime, anywhere”
trend. It is not only essential for organizations to grow, but also opens
many doors of opportunities for significant expansion in the future.
ANYTIME ANYWHERE
{ INTRODUCTION }

4. { 6 MEGA TECH TRENDS }
RESHAPING SOCIETY
{1} People and the Internet:
The strong connection between people and the web
has made the web a mental, social and physical
extension of the society. Social media is part of
this process by connecting people boundlessly and
contributing to popularize new trends.
{2} Multi-screen Consumers:
They are real consumers, but indulge in their daily-
life with computers, smartphones, tablets and even
watches. This poses a real challenge for business: to
deliver a great, enjoyable and pleasant experience at
all digital touch-point.
{3} Computing, Communications and Storage Everywhere:
The ability to constantly interface anytime and anywhere with digital technology through
clouds, online sharing and connected devices.
{4} The “Internet of Things”:
Interconnection and management of devices through one single platform:
digital linking of inanimate objects is the next revolution after the Internet.
{5} Artificial intelligence and big data:
These are the future of marketing: through the
analysis and the management of vast and disparate
data, we are able to catch insights and understand
precisely the customers and prospects. Hence
to improve business strategy and make relevant
decisions.
{6} Personalization of products:
Consumers want products with adaptable features
that match perfectly to their needs. Moreover, these
products have to be readily available at all time.
IMPACTS
These big trends have a significant impact on individual lives, the way
business is conducted, and function of social groups. They enable the
ability to access information at anytime, on any device or the tools we
want, and at wherever you are. On the contrary, it raises concerns about
consumers’ privacy and the relevance of future predictions.

5. Human’s perpetual demand to stay young and
beautiful has made cosmetics one of the most
massive industries globally.
In 2014, the industry’s revenue was $56.63bil
alone in the US and Euro 50bil among the 5
European countries (Germany, France, UK, Italy
and Spain). Considered one of the fastest growing
segments, the leaders in the beauty world quickly
realize what disruptive advanced technology
can bring, and how it is altering the way people
experience cosmetics.
How the beauty industry has been shaken up by
the Anytime, Anywhere trend?

6. RESHAPING BEAUTY
INDUSTRY
{1} The globalization of beauty trends
through social media:
Social media platforms are connecting people all
over the world and playing a significant role in
popularizing new beauty trends.
Michelle Phan: one of the pioneer make-up
demonstrators on Youtube, she created a
community of more than 8 million make-up
lover fans, 1.1 billion life-time views, and 350
videos uploaded to Youtube.
{2} Internet of Things (IoT):
All the big brands are exploring IoT and viewing
it as the opportunity to provide breakthrough
solutions to enhance consumers’ experience and
stay connected to their customers. New generation
of customers are excited about technologies, and
this forces brands to stay innovative and develop at
the pace at which the industry is moving.
i-feel BEAUTY by Feeliness: a connected handheld device which
collects real-time data about your skin combination and the external
environment condition, it helps you mixing the right facial cream at
that very moment. It also uses micro-currents and LEDs to treat
wrinkles, stretch marks or blemishes.

7. RESHAPING BEAUTY
INDUSTRY
{5} Augmented Reality:
Catering to the same need as changing outfits to suit different occasions, brands are now spearheading into
helping people to identify quickly the right make-up looks for different activities. New technology delivers
augmented reality experiences where information and tips are shown directly over people’s own faces.
In the near future, this technology will become mainstream and be brands’ invaluable asset.
SEPHORA Digital Store:
inspire the in-store make-up augmented
reality experience
TECH TRENDS
{3} 3D printing:
These technologies, if they are proved to work
successfully, will be a huge breakthrough that
change the thousands of years of make-up routine,
as well as the way cosmetics are produced.
{4} Cosmetics evolve to services
Improved technology and security in e-commerce
have brought impactful results in improving
customer experience, and let the beauty industry
take steps forward in creating innovative services
as part of their full package offering.
Birchbox’ s “Beauty in a box”:
deliver monthly cosmetics
in a bento box, discovery
subscription e-commerce
MODA by FOREO: the digital makeup artist device,
which functions like a 3D printer which helps you to
do your whole make-up look in less than 30 seconds.
MINK: the Makeup Printer, instantly
3D printing large range of cosmetics
with any color the customers desire
PRIV: an on-demand beauty services App, delivering stylists,
manicurists, etc., directly to your front door
L’Oreal:
3D make-up simulator, uses a
smartphone’s front-facing camera to
make-up your face & let you try on
products in real time

8. PHI KHANH LE
INES BENHAMOUCHE
ALEXANDRINE CORNELOUP
INNOVATION TREND BOOK
2015