Presentation given at TD Bank in Toronto, Ontario on Thursday, January 15th 2014. Technology trends that are completely transforming consumer behavior.
1. Understanding that moments matter to any business strategy.
2. The connected consumer is the future of all business.
3. Don't ignore Amazon, Google, Alibaba and Apple's ability to completely change the way you do business.
4. Content personalization is the future of content marketing.
5. The collaborative economy is an old idea rebuilt from the likes of Uber and Airbnb.
6. Humanizing Automation - it isn't marketing automation or direct response marketing. It is about personalizing the entire experience for the customer