Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
5. @KYLEPLACY@KYLEPLACY5 @KYLEPLACY
DAY IN THE LIFE OF A MOBILE USER
Average #
Apps Installed
on Device
Average
Numbers of
Apps Used
Daily
Average # of
Apps
Accounting for
80%+ of App
Usage
Time Spent on
Phone (per
Day)
Most
Commonly
Used Apps
USA 37 12 3 5 hours Facebook
Chrome
YouTube
Source: KPCB Internet Trends Report
57. @KYLEPLACY@KYLEPLACY57 @KYLEPLACY
HOW DO YOU EFFICIENTLY MANAGE DATA?
• Database cleansing should be top priority
• Do you have someone focused on data management?
• Get your team off spreadsheets
• One system of record for the entire company
• Get your team off spreadsheets
• Get your team off spreadsheets
70. @KYLEPLACY@KYLEPLACY70 @KYLEPLACY
We believe providing (individual)
with this (service) will result in
this (outcome).
We will know this when we see
(measureable result).
@JimKalbach