Rehash of my top trends deck that was presented to the Argyle CMO summit in Toronto on Tuesday, September 9th.

2. What’s Next?
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4. What’s Next?
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5. What’s Now?
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6. one.
@kyleplacy
Collaborative
Economy

7. An economic model where
creation, ownership and
access are shared between
people and corporations.

8. @kyleplacy
@kyleplacy #mixwest14

9. @kyleplacy

15. @kyleplacy

17. two.
Connected
Consumer
@kyleplacy

18. 70
60
50
40
30
20
10
0
52.2
Australia Canada China Japan UK USA
@kyleplacy
32.7 33.1
19.6
50.9
43.5
64.6
56.4
46.9
24.7
62.2
56.4

19. Smartphone massive
growth potential with
only 30% of total market.
Mary Meeker’s 2014 Internet Trends Report
@kyleplacy

20. The connected
consumer is
constant.

21. @kyleplacy

22. 68% of Canadian
Consumers research
products while in-store on
their mobile phone (2013).
Google’s Our Mobile Planet Report
@kyleplacy

24. @@kykleylpelpalcaycy #ETFOM

25. @kyleplacy
via ben-evans.com

26. @kyleplacy
via ben-evans.com

28. @kyleplacy
via ben-evans.com

29. @@kykleylpelpalcaycy#m#EixTwFeOstM14

30. @kyleplacy
via ben-evans.com

31. The connected
consumer is data.

32. Sensor use is rising
rapidly at +34% Y/Y
growth.
Mary Meeker’s 2014 Internet Trends Report
@kyleplacy

33. 8 Billion units were
shipped in 2013.
Mary Meeker’s 2014 Internet Trends Report
@kyleplacy

35. three.
Moments
Matter
@kyleplacy

36. @kyleplacy

38. four.
Humanizing
Automation
@kyleplacy

39. Completes the Mortgage
Payments Calculator
Visits website to login to his
online banking and notices a
promotion for a home buying
guide; clicks to learn more
Begins the mortgage pre-approval
process by filling
out a form to request more
info
Receives a push notification to
schedule an appointment with a
Mortgage Specialist and does
so in the company Mobile app
Receives an email with a
list of materials to bring to his
appointment in a few days
Meets with his Mortgage
Specialist and completes the
pre-approval process
Receives a push notification
to remind him of his in-branch
appointment the next day
Receives a follow-up email to
congratulate him on his pre-approval
as well as info on next
steps in the home buying process
Uses the company mobile app
to keep track of homes they
visit; finds the perfect home
FaceTimes with the broker
and sends her the listing info;
is able to begin the process of
putting in an offer right then

40. Data equals
Relevance

41. We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy

42. exacttarget.com