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Cpi Social Boot Camp

•
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Kyle Lacy
Kyle Lacy
TechnologieDesign
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Downloaden Sie, um offline zu lesen
The Social CPI
www.kylelacy.com @kyleplacy
 
Session 1 : The Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Session 2 : The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Customers are people first.
And buyers second.
What do people thrive on?
 
44%
Why is integration important?
 
 
The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
The Transition of Marketing Communication
 
How do we utilize the future of communication?
Customers are people first.
7 Steps To Building Online Relationships
 
 
 
 
 
be authentic
[object Object],[object Object],[object Object],[object Object],[object Object],Be Authentic
 
BREAK
MOST Getting the out of Social Media
Monitoring Objectives Strategy Technology
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[object Object],[object Object],Objectives
 
[object Object],[object Object],[object Object],[object Object],Strategy
[object Object],[object Object],[object Object],Technology
What is a blog?
Injecting traditional content with social media
5 Ways to Combine
Activity
1. Social Media and Email
 
 
Google Feedburner
Email Signature
 
2. Social Media and Events
Eventbrite
 
 
 
3. Marketing Research
4. Traditional Networking
5. Lead Generation
 
 
 
 
 
 
BREAK
 
[object Object],[object Object],[object Object],[object Object]
 
 
The Dreaded Facebook DING
 
4-TouchPoint Model
 
 
Questions?
 
[object Object],[object Object],[object Object],[object Object],Time Management
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Organize the Email
www.Ping.fm www.twittermail.com www.idictate.com
 
 
 
Lunch
 
What is a blog?
What is a blog?
 
A place to share stories and establish trust.
Insert picture of CPI Blog
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content! Content! Content!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch Your Blog or Post
Activity
 
Break
 
What is Facebook?
 
 
5 Tips to Marketing on Facebook
#1: Your Profile ,[object Object],[object Object],[object Object],[object Object]
 
 
#2: Client Connection ,[object Object],[object Object],[object Object]
 
#3: The FanPage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
#3.5: More Fan Page ,[object Object],[object Object],[object Object],[object Object]
#5: Events ,[object Object],[object Object],[object Object],[object Object]
#6: Facebook Ads ,[object Object],[object Object],[object Object]
 
 
What is Twitter? http://www.twitter.com
 
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[object Object],[object Object]
35-49 Represent 42% of Twitter Users
 
Tweets
[object Object]
 
@
 
RT
 
#
 
 
Tweet Up
Tiny.Url
 
Profile
 
Background ,[object Object],[object Object],[object Object]
 
Name – Bio - Web ,[object Object],[object Object],[object Object],[object Object]
 
Lists
 
 
 
 
Email
 
 
 
Search
http://search.twitter.com
 
 
 
 
 
 
Friends Enemies
[object Object],[object Object],[object Object]
 
TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
 
 
Hootsuite www.hootsuite.com Web Based Application for Twitter Management
 
 
 
 
 
 
 
 
[object Object],[object Object]
 
#1a: Your Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
#1b: Profile Show all your affiliations in your profile – your past companies, educational institutions, and activities
#2: Uploading Contacts
Current Contacts
 
 
 
 
 
 
Past and Present Colleagues
 
 
Classmates
 
#3: Recommendations ,[object Object],[object Object],[object Object],[object Object]
 
 
#4: Groups ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
#5a: Events
 
 
 
#5b: Events
4 Ways Events are Discovered ,[object Object],[object Object],[object Object],[object Object]
#6 Status Updates
 
 
Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all who made it a success! 3 months ago 
4 Ways Events are Discovered ,[object Object],[object Object],[object Object],[object Object]
#7 Applications
 
Blog Link Reading List by Amazon Events Tweet
#8 Networking for a Job or a Lead
 
 
 
 
#9 Search
Strategic Partners
 
 
 
#10 Lead Generation
The power is in the introduction from your second degree
 
 
 
 
http://www.facebook.com
#1 Where You At? Searching Based on Location
 
 
 
 
#2 Talk to Me Like You Love Me Personal Messaging
 
 
#3 Common Interest Group Domination
#4 Using Friend Lists
 
 
 
 
#5 Sniping Competitor’s Fan Pages
 
 
Bonus: Importing that Email
 
 
 
Twitter
#1 Stalking with Twitter Search
http://search.twitter.com
 
 
 
 
 
 
#2 Tracking Twitter Search
 
 
 
#3 The Beauty of Twellowhood
http://www.twellowhood.com
 
 
 
 
 
#4 List Them Up in Twitter
 
 
 
 
 
#5 Using Google Alerts
http://www.google.com/alerts
What You Should Be Doing Tomorrow ,[object Object],[object Object],[object Object],[object Object]
Connect With Me ,[object Object],[object Object],[object Object],[object Object]

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