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Cpi Social Boot Camp
1.
The Social CPI
2.
www.kylelacy.com @kyleplacy
3.
4.
5.
6.
7.
Customers are people
first.
8.
And buyers second.
9.
What do people
thrive on?
10.
11.
44%
12.
Why is integration
important?
13.
14.
15.
The online technologies
and practices that people use to share opinions, insights, experiences, and perspectives with each other.
16.
17.
18.
19.
The Transition of
Marketing Communication
20.
21.
How do we
utilize the future of communication?
22.
Customers are people
first.
23.
7 Steps To
Building Online Relationships
24.
25.
26.
27.
28.
29.
be authentic
30.
31.
32.
BREAK
33.
MOST Getting the
out of Social Media
34.
Monitoring Objectives Strategy
Technology
35.
36.
37.
38.
39.
40.
41.
What is a
blog?
42.
Injecting traditional
content with social media
43.
5 Ways to
Combine
44.
Activity
45.
1. Social Media
and Email
46.
47.
48.
Google Feedburner
49.
Email Signature
50.
51.
2. Social Media
and Events
52.
Eventbrite
53.
54.
55.
56.
3. Marketing Research
57.
4. Traditional Networking
58.
5. Lead Generation
59.
60.
61.
62.
63.
64.
65.
BREAK
66.
67.
68.
69.
70.
The Dreaded Facebook
DING
71.
72.
4-TouchPoint Model
73.
74.
75.
Questions?
76.
77.
78.
79.
80.
81.
82.
www.Ping.fm www.twittermail.com www.idictate.com
83.
84.
85.
86.
Lunch
87.
88.
What is a
blog?
89.
What is a
blog?
90.
91.
A place to
share stories and establish trust.
92.
Insert picture of
CPI Blog
93.
94.
95.
Activity
96.
97.
Break
98.
99.
What is Facebook?
100.
101.
102.
5 Tips to
Marketing on Facebook
103.
104.
105.
106.
107.
108.
109.
110.
111.
112.
113.
114.
115.
What is Twitter?
http://www.twitter.com
116.
117.
118.
119.
35-49 Represent 42%
of Twitter Users
120.
121.
Tweets
122.
123.
124.
@
125.
126.
RT
127.
128.
#
129.
130.
131.
Tweet Up
132.
Tiny.Url
133.
134.
Profile
135.
136.
137.
138.
139.
140.
Lists
141.
142.
143.
144.
145.
Email
146.
147.
148.
149.
Search
150.
http://search.twitter.com
151.
152.
153.
154.
155.
156.
157.
Friends Enemies
158.
159.
160.
TweetDeck www.tweetdeck.com Desktop
Application for Twitter Management
161.
162.
163.
Hootsuite www.hootsuite.com Web
Based Application for Twitter Management
164.
165.
166.
167.
168.
169.
170.
171.
172.
173.
174.
175.
176.
#1b: Profile Show
all your affiliations in your profile – your past companies, educational institutions, and activities
177.
#2: Uploading Contacts
178.
Current Contacts
179.
180.
181.
182.
183.
184.
185.
Past and Present
Colleagues
186.
187.
188.
Classmates
189.
190.
191.
192.
193.
194.
195.
196.
197.
198.
199.
200.
#5a: Events
201.
202.
203.
204.
#5b: Events
205.
206.
#6 Status Updates
207.
208.
209.
Attendance at The
2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all who made it a success! 3 months ago
210.
211.
#7 Applications
212.
213.
Blog Link Reading
List by Amazon Events Tweet
214.
#8 Networking for
a Job or a Lead
215.
216.
217.
218.
219.
#9 Search
220.
Strategic Partners
221.
222.
223.
224.
#10 Lead Generation
225.
The power is
in the introduction from your second degree
226.
227.
228.
229.
230.
http://www.facebook.com
231.
#1 Where You
At? Searching Based on Location
232.
233.
234.
235.
236.
#2 Talk to
Me Like You Love Me Personal Messaging
237.
238.
239.
#3 Common Interest
Group Domination
240.
#4 Using Friend
Lists
241.
242.
243.
244.
245.
#5 Sniping Competitor’s
Fan Pages
246.
247.
248.
Bonus: Importing that
Email
249.
250.
251.
252.
Twitter
253.
#1 Stalking with
Twitter Search
254.
http://search.twitter.com
255.
256.
257.
258.
259.
260.
261.
#2 Tracking Twitter
Search
262.
263.
264.
265.
#3 The Beauty
of Twellowhood
266.
http://www.twellowhood.com
267.
268.
269.
270.
271.
272.
#4 List Them
Up in Twitter
273.
274.
275.
276.
277.
278.
#5 Using Google
Alerts
279.
http://www.google.com/alerts
280.
281.
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