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Cpi Social Boot Camp
1.
The Social CPI
2.
www.kylelacy.com @kyleplacy
3.
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4.
5.
6.
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7.
Customers are people
first.
8.
And buyers second.
9.
What do people
thrive on?
10.
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11.
44%
12.
Why is integration
important?
13.
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14.
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15.
The online technologies
and practices that people use to share opinions, insights, experiences, and perspectives with each other.
16.
17.
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18.
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19.
The Transition of
Marketing Communication
20.
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21.
How do we
utilize the future of communication?
22.
Customers are people
first.
23.
7 Steps To
Building Online Relationships
24.
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27.
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28.
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29.
be authentic
30.
31.
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32.
BREAK
33.
MOST Getting the
out of Social Media
34.
Monitoring Objectives Strategy
Technology
35.
36.
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37.
38.
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39.
40.
41.
What is a
blog?
42.
Injecting traditional
content with social media
43.
5 Ways to
Combine
44.
Activity
45.
1. Social Media
and Email
46.
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47.
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48.
Google Feedburner
49.
Email Signature
50.
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51.
2. Social Media
and Events
52.
Eventbrite
53.
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55.
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56.
3. Marketing Research
57.
4. Traditional Networking
58.
5. Lead Generation
59.
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62.
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63.
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64.
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65.
BREAK
66.
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67.
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69.
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70.
The Dreaded Facebook
DING
71.
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72.
4-TouchPoint Model
73.
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74.
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75.
Questions?
76.
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77.
78.
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79.
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80.
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81.
82.
www.Ping.fm www.twittermail.com www.idictate.com
83.
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84.
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85.
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86.
Lunch
87.
Â
88.
What is a
blog?
89.
What is a
blog?
90.
Â
91.
A place to
share stories and establish trust.
92.
Insert picture of
CPI Blog
93.
94.
95.
Activity
96.
Â
97.
Break
98.
Â
99.
What is Facebook?
100.
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101.
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102.
5 Tips to
Marketing on Facebook
103.
104.
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105.
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106.
107.
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108.
109.
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110.
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112.
113.
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114.
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115.
What is Twitter?
http://www.twitter.com
116.
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117.
118.
119.
35-49 Represent 42%
of Twitter Users
120.
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121.
Tweets
122.
123.
Â
124.
@
125.
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126.
RT
127.
Â
128.
#
129.
Â
130.
Â
131.
Tweet Up
132.
Tiny.Url
133.
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134.
Profile
135.
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136.
137.
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138.
139.
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140.
Lists
141.
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142.
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143.
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144.
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145.
Email
146.
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147.
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148.
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149.
Search
150.
http://search.twitter.com
151.
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152.
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153.
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154.
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155.
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156.
Â
157.
Friends Enemies
158.
159.
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160.
TweetDeck www.tweetdeck.com Desktop
Application for Twitter Management
161.
Â
162.
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163.
Hootsuite www.hootsuite.com Web
Based Application for Twitter Management
164.
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165.
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166.
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167.
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168.
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169.
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170.
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171.
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172.
173.
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174.
175.
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176.
#1b: Profile Show
all your affiliations in your profile – your past companies, educational institutions, and activities
177.
#2: Uploading Contacts
178.
Current Contacts
179.
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180.
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181.
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182.
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183.
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184.
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185.
Past and Present
Colleagues
186.
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188.
Classmates
189.
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193.
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199.
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200.
#5a: Events
201.
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202.
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203.
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204.
#5b: Events
205.
206.
#6 Status Updates
207.
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208.
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209.
Attendance at The
2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all who made it a success! 3 months agoÂ
210.
211.
#7 Applications
212.
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213.
Blog Link Reading
List by Amazon Events Tweet
214.
#8 Networking for
a Job or a Lead
215.
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216.
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217.
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218.
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219.
#9 Search
220.
Strategic Partners
221.
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222.
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223.
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224.
#10 Lead Generation
225.
The power is
in the introduction from your second degree
226.
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229.
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230.
http://www.facebook.com
231.
#1 Where You
At? Searching Based on Location
232.
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233.
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234.
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235.
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236.
#2 Talk to
Me Like You Love Me Personal Messaging
237.
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238.
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239.
#3 Common Interest
Group Domination
240.
#4 Using Friend
Lists
241.
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242.
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243.
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244.
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245.
#5 Sniping Competitor’s
Fan Pages
246.
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247.
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248.
Bonus: Importing that
Email
249.
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250.
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251.
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252.
Twitter
253.
#1 Stalking with
Twitter Search
254.
http://search.twitter.com
255.
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256.
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257.
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258.
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259.
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260.
Â
261.
#2 Tracking Twitter
Search
262.
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263.
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264.
Â
265.
#3 The Beauty
of Twellowhood
266.
http://www.twellowhood.com
267.
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268.
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269.
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270.
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271.
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272.
#4 List Them
Up in Twitter
273.
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274.
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275.
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276.
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277.
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278.
#5 Using Google
Alerts
279.
http://www.google.com/alerts
280.
281.
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