Meaning of Work (MOW)
Studies on the meaning of work in eight countries
were carried out by George England and a group of
researchers who are called the Meaning of Work
(MOW) International Research Team. Their research
sought to determine a person’s idea of the relative
importance of work compared to that of leisure,
community, religion, and family. They called this
concept of work work centrality, defined as “the
degree of general importance that working has in the
life of an individual at any given point in time.
The results showed, for example, that the Japanese
hold work to be very important in their lives; the
Brits, on the other hand (in this author’s birth
6
The Meaning of Work (MOW)
Factors
Most Valued
About Work
• A needed income
• Interest and Satisfaction
• Contacts with others
• A way to serve society
• A means of keeping
occupied
• Status and prestige
11-7
George England and the MOW International
Research Team, 1987
The Role of Culture in Job
Motivation
An employee’s needs are determined largely by the
cultural context of values and attitudes—along with
the national variables—in which he or she lives and
works. Those needs then determine the meaning of
work for that employee.
The manager’s understanding of what work means in
that employee’s life can then lead to the design of a
culturally appropriate job context and reward
system to guide individual and group employee job
behavior to meet mutual goals. Incentives and
rewards are an integral part of motivation in a
corporation. Recognizing and understanding different
19
Maximizing Leadership Effectiveness
Leaders on international assignments often find
themselves juggling multiple and potentially conflicting
roles e.g.
1. Representative of the parent firm
2. Manager of the local firm
3. Resident of the local community
4. Citizen of the host country
5. Member of a profession
6. Family member
As such, the leader’s role comprises the interaction of both the content and
context of leadership. Content comprises the attributes of the leader and the
decisions made. Context comprises the variables related to a particular situation.
The GLOBE culture-leadership
dimensions
The Charismatic leader is someone who is visionary,
an inspiration to subordinates, and performance-oriented
A team-oriented leader is someone who exhibits
diplomatic, integrative, and collaborative behaviors
toward the team.
The self-protective dimension describes a leader who
is self-centered, conflictual, and status conscious.
The participative leader is one who delegates decision
making and encourages subordinates to take
responsibility.
Humane leaders are those who are compassionate to
their employees.
An autonomous leader is, as expected, an
26
Culturally Contingent Beliefs
Regarding Effective Leadership Style
Country
Charism
a
Team
Self-
Protecti
e
Partici-
pative
Humane
Autono-
mous
Brazil 6.01 6.17 3.50 6.06 4.84 2.27
China 5.57 5.57 3.80 5.05 5.18 4.07
Denmark 6.01 5.70 2.82 5.80 4.23 3.79
India 5.85 5.72 3.78 4.99 5.26 3.85
Mexico 5.66 5.75 3.86 4.64 4.71 3.86
United
States
6.12 5.80 3.16 5.93 5.21 3.75
Nigeria 5.77 5.65 3.90 5.19 5.48 3.62
11-27
High uncertainty avoidance suggests need for job security, low uncertainty suggests motivation by risky opportunities
High power distance suggests motivators in boss-subordinate relationship, low power distance suggests motivation by teamwork and peers
Studies on the meaning of work in eight countries were carried out by George England and a group of researchers who are called the Meaning of Work (MOW) International Research Team. Their research sought to determine a person’s idea of the relative importance of work compared to that of leisure, community, religion, and family. They called this concept of work work centrality, defined as “the degree of general importance that working has in the life of an individual at any given point in time.
The results showed, for example, that the Japanese hold work to be very important in their lives; the Brits, on the other hand (in this author’s birth country), seem to like their leisure time more than those in the other countries surveyed.
The broader implications of what work means to people are derived from considering the total cultural context. For instance, in the Middle East religion plays a major role in all aspects of life. Muslims feel that work is a virtue and an obligation to establish equilibrium in one’s individual social life. This slide, which summarizes Exhibit 11-1 in the text, gives more insight into the Islamic work ethic among Saudi Arabian managers. These results show the four statements with which respondents most strongly agreed.
Variables other than culture may be at play, One of these variables may be the country’s stage of economic development. Many companies that have started operations in other countries have experienced differences in the apparent needs of the local employees and how they expect work to be recognized. Japanese firms confer recognition in the form of plaques, attention, and applause, and Japanese workers are likely to be insulted by material incentives. Eastern cultures such as China, focus more on the needs of society rather than on the needs of individuals.
When considering the cross-cultural applicability of Maslow’s theory, it is not the needs that are in question as much as the ordering of those needs in the hierarchy. Maslow’s hierarchy reflects the Western culture where Maslow conducted his study. Other hierarchies might better reflect other cultures. For instance, this hierarchy reflects the needs of the Chinese. In China, individual needs are intermeshed with the needs of society.
Mexican workers expect authority will not be abused but rather will follow the family model in which everyone works together in a dignified manner according to their designated roles. Any event that breaks this harmony or seems to confront authority, will likely be covered up. For example, a supervisor may hide defective work. Maslow’s higher-order needs (self-actualization, achievement, status) are not high on many Mexican’s lists of needs because of a context of continuing economic problems and a relatively low standard of living. Additionally, economic reforms and the peso devaluation make money a key motivational factor. Fringe benefits also are important. Benefits that help to manage family-related issues are positive motivators for people to at least show up at work. Thus, companies often provide on-site health care facilities for workers and their families, nurseries, free meals, and even small loans in crisis situations. Company buses may be provided to minimize absenteeism and tardiness.
In 2015, the business and economic climate in Russia is under considerable pressure because of falling oil prices and Western sanctions following the conflict in the Ukraine However, for foreign managers, there are considerable differences and challenges in how best to adapt their styles to motivate and lead employees as well as the company.
Research shows that little conclusive information is available to answer a manager’s direct question of exactly how to motivate in any particular culture. One reason is that motivational theories are not fully universal, but another is that the entire motivational context must be taken into account. For example, Western firms entering markets in Eastern Europe find highly structured work systems and responsibilities are more motivational than they are for Western workers. Results from a study by Michailova are shown in this exhibit, and they illustrate that Russian workers are still used to the management style that prevailed in a centrally planned economic system. This context resulted in vertically managed hierarchies, one-man authority, and anti-individualism. Employees in the study were more motivated by the authoritarianism of their Russian managers than they were by attempts at empowerment by Western managers.
Foreign leaders are likely to experience a lack of trust by Russians toward them, creating a barrier to communication and therefore to motivation and leadership; they will need to take time to develop relationships and build trust with employees and others in their business and personal interactions while there.
Culture is the shared values, understandings, assumptions and goals that are learned from earlier generations, imposed by present members of a society and passed on to succeeding generations. It often results in shared attitudes, codes of conduct, and expectations that subconsciously guide and control certain norms of behavior.
As shown in this figure, national and socio-cultural variables provide the context for cultural variables, which in turn determine attitudes toward work, time, materialism, individualism, and change. Attitudes affect behavior and, thus, individual’s motivation and expectations regarding work and workplace relations.
An employee’s needs are determined largely by the cultural context of values and attitudes—along with the national variables—in which he or she lives and works. Those needs then determine the meaning of work for that employee. The manager’s understanding of what work means in that employee’s life can then lead to the design of a culturally appropriate job context and reward system to guide individual and group employee job behavior to meet mutual goals. Incentives and rewards are an integral part of motivation in a corporation. Recognizing and understanding different motivational patterns across cultures leads to the design of appropriate reward systems.
Five categories: Financial, social status, job content, career, and professional
Japan: Focus on seniority, bonuses, and permanent workers; competition discouraged
China: Focus on social benefits, shift to pay-for-performance and equity-based rewards
Global leaders must develop a flexible model of leadership that can be applied anywhere. Unsurprisingly, then, research by Morrison, Gregersen, and Black concluded that effective leaders have global business and organizational savvy. Global business savvy is the ability to recognize global market opportunities for a company and having a vision for doing business worldwide. They suggest this savvy can be developed through travel, teamwork, training, and transfers. Developing global leaders is particularly important because of the influence they have. The leader’s interactions strongly affect the motivation and behavior of employees, and ultimately, the entire climate of the organization. Leaders on international assignments often find themselves juggling multiple and potentially conflicting roles—e.g., as representative of the parent firm, manager of the local firm, resident of the local community, citizen of a given country, member of a profession, and member of a family. As such, the leader’s role comprises the interaction of both the content and context of leadership. Content comprises the attributes of the leader and the decisions made. Context comprises the variables related to a particular situation.
It is important to understand how the variable of societal culture fits into leadership theory. Although the functions of leadership are similar across cultures and leadership is a universal phenomenon, research indicates that what makes effective leadership varies across cultures. Indeed, people in different cultures have norms regarding what they expect from leaders. For example, in Germany leaders are granted a great deal of formality by everyone. Alternatively, foreigners are often surprised at the informal off-the-job lifestyles of US executives.
Research supports the notion of cultural contingency in leadership. That is, what is expected of leaders, what influence they have, and what kind of status they are given vary from nation to nation. This slide shows a sample of the information presented in Exhibit 11-8 and is based on research by the Global Leadership and Organizational Behavior Effectiveness (GLOBE) research program. The scores presented for each country are based on a scale from 1 (the opinion that those leadership behaviors would not be regarded favorably) to 7 (that those behaviors would substantially facilitate effective leadership). A team-oriented leader is someone who exhibits diplomatic, integrative, and collaborative behaviors toward the team. The self-protective dimension describes a leader who is self-centered, conflictual, and status conscious. The participative leader is one who delegates decision making and encourages subordinates to take responsibility. Humane leaders are those who are compassionate to their employees. The GLOBE project also considered charisma and autonomy. These are not pictured in this slide. Autonomy scores tended to be very similar to participative scores. The highest score for each dimension among the countries pictured in this slide are shown in purple.
Additional GLOBE research indicates that the status and influence of leaders vary a great deal across countries or regions according to the prevailing cultural forces. For example, Americans, Arabs, Asians, the English, Eastern Europeans, the French, Germans, Latin Americans, and Russians tend to glorify leaders. Those in the Netherlands, Scandinavia, and Germanic Switzerland have very different views. This slide shows a sample of comments about status and influence provided by managers to the GLOBE project.
Subsequently, the GLOBE project found that certain variables are universally effective, some are universal impediments, and some are generally culturally contingent. These variables are presented in this and the next two slides.