A UX-focussed comparison of several UK Car Rental landing pages, ranked according to visibility of key content, design clarity, and emotional impact using EyeQuant.

1. eyequant
Web Design Benchmarks
for the UK Car Rental Industry

2. eyequant
Designs Used for this Study
Avis Budget Enterprise
Europcar Hertz Sixt
Alamo
Thrifty

3. eyequant
Visual Clarity Rankings
Average Score
71
Enterprise
Hertz
Alamo
Avis
Sixt
Europcar
Budget
Thrifty
90
80
79
76
76
71
64
34

4. eyequant
Visual Excitingness Rankings
Budget
Hertz
Thrifty
Europcar
Sixt
Avis
Alamo
Enterprise
83
79
78
75
74
59
59
24
Average Score
66

5. eyequant
Logo Visibility Rankings
Budget
Hertz
Sixt
Europcar
Alamo
Enterprise
Avis
Thrifty
196%
189%
115%
106%
99%
73%
36%
Average Score
108
52%
%

6. eyequant
Booking Widget Visibility Rankings
Avis
Budget
Sixt
Alamo
Europcar
Enterprise
Thrifty
Hertz
108%
73%
44%
32%
32%
27%
7%
Average Score
41
10%
%

7. eyequant
Overall Rankings
Avis
Enterprise
Europcar
Sixt
Budget
Alamo
Hertz
Thrifty
1
2
3
4
5
6
7
8
Europcar Highlights:
#2: Visual Excitingness
#3: Visual Clarity
#2: Logo Visibility
Sixt Highlights:
#1: Logo Visibility
#1: Booking Widget Visibility
#6: Visual Clarity
Alamo Highlights:
#1: Visual Clarity
#2: Booking Widget Visibility
#6: Visual Excitingness