See the video here: https://www.youtube.com/playlist?list=PLJ8HYExrHzz6jp1nCI6Kj9hcXgYmx80kA As mobile marketers and developers, iBeacon technology presents us an incredible opportunity to build sophisticated, proximity based apps for clients and for distribution on the App Store. Kurt from Vektor Digital shares iBeacon best practices and limitations and you’ll see how big players are capitalizing on this exciting technology.

1. iBeacon: The power to
rattle your industry or start a
new company
@KurtMcIntire

2. #iBeacon
@VektorDigital
@KurtMcIntire

3. Source: aim.org

4. Source: aim.org

5. Source: starhooks.blogspot.com

6. Source: starhooks.blogspot.com

7. Source: starhooks.blogspot.com
three
minutes
elapse

8. Source: starhooks.blogspot.com

9. Overview
1. What is BLE?
2. What is iBeacon?
3. How to detect iBeacons
4. How make your iOS device an iBeacon
5. Applications

10. Bluetooth
Low Energy
Optimized for small bursts of data
Impressive battery life
Ideal for sensors

11. Sensors & Wearables
Photo Sources: ewf.sm,
macrumors.com,
cdn.macrumors.com

12. Joke and Photo Source:
Punch Through Design
#iBacon

13. Photo Source: Beekn.net
#iBeacon

14. UUID
B9407F30-
F5F8-
466E-
AFF9-
25556B57FE6D
34956
58549Major
Minor

15. Photo Sources:
QualCom, RedBear, Estimote, Roximity
manufacturers

16. manufacturers
Manufacturer
Battery Life
(yr)
SDK
Hardware Cost
(USD)
Software Cost
Gimbal
Series-10
0.2 to 1 YES $5.00
$0.40-0.60 per
user*
Gimbal
Series-20
1 to 3 YES $10.00
$0.40-0.60 per
user*
Estimote 1 YES $33.00 -
Roximity 2 YES $3.50 - $50.00
$10.00 / beacon
(optional)
RedBear 0.5 to 1 NO $23.00 - $35.00 -
*over 10,000 active users

17. iBeacon
BLUETOOTH
LE SIGNAL

18. Phones and tablets
As iBeacons

19. 250,000,000
Bluetooth low energy
Phones and tablets

20. 1. User needs your app
2. User must have app-on (does not need to
be “open”)
3. User needs Bluetooth BLE compatible
device
4. User needs Bluetooth on
5. User must allow you to push messages
Requirements

21. 1. User needs your app
2. User must have app-on (does not need to
be “open”)
3. User needs Bluetooth BLE compatible
device
4. User needs Bluetooth on
5. User must allow you to push messages
Requirements

22. Uncle Ben
says,
Photo Source:
Thefilmcricket.wordpress.com

23. 1. Don’t spam the s**t out of people
2. Don’t send repeat messages
3. Provide value
Photo Source:
Thefilmcricket.wordpress.com

24. Mobile march
Conference
DEMO

25. Mobile march
Conference
DEMO

26. Mobile march
Conference
DEMO

27. Mobile march
Conference
DEMO

28. Mobile march
Conference
DEMO

29. Content management

30. The payoff - Heat maps

31. PKPKT

32. PKPKT
h#p://pkpkt.com/
Photo Source: insidemobileapps.com

33. Apple Store
ALL 254 Retail Locations

34. Photo Source: insidemobileapps.com

35. MLB
At the Ballpark

36. Photo Source:
CNET News : MLB
tests Apple's
iBeacon at Citi Field

37. NFL
Mobile app

38. Photo Source:
nytimes.com

39. Safeway Stores

40. Photo Source: idownloadblog.com

41. iBeacon
@VektorDigital
@KurtMcIntire
The power to rattle your industry or
start a new company
For slides, say hi