Empathy maps allow you to build and understand the worldview of your audience, their pain points and motivations thereby enabling you to build products and provide services they actually want.
6. here is one for a casual DSLR
Kubair Shirazee
@Kubair
photographer…
7. The Current State The Persona The Transformed State
Kubair Shirazee
@Kubair
The Persona’s pain points
What the Persona thinks and feels
What the Persona hears
What the Persona sees
What the Persona says and does
What would relieve the Persona’s pain points
8. From here we can
start charting the
Persona’s Journey /
interaction with
Kubair Shirazee
@Kubair
‘Content’
12. …Empathise with your fellow inhabitants
of the Third Rock…
Like, follow and spread the word to…
…BRiNG PEACE THROUGH PROSPERiTY
Kubair Shirazee
@Kubair
Thank YOU
www.Bringptp.com
Transform Our world…
be Batman without the hate…
Kubair Shirazee | @Kubair |www.shirazee.com