2. Let’s take a quick look on what to focus in 2016
Mobile is evolving. More and more people are browsing internet using mobile devices and that’s why
designers and e-commerce specialists have to constantly develop new features that will be more user-
centric.
3. 1. Mobile is the new desktop
Mobile applications are evolving. More and more people are
browsing internet using mobile devices and that’s why designers
and e-commerce specialists have to constantly develop new
features that will be more user-centric.
4. 2. Customized content for different devices
Last years responsive adaptation of one version of website was
the most common solution for making it accessible on mobile
devices. And while it’s still good solution for landing and
information pages, the applications require more customization.
Mobile users need tailor-made products which focus on their
needs. Making the most out of mobile platforms without feature
overflow is crucial and we should keep that in mind.
5. 3. Stand-alone apps
If the web application is complex, it’s better to create a stand-
alone mobile app for it, rather than persistently focus on web app
personalization. Stand-alone applications run smoother, provide
better usability and are great in terms of advertising. Having an
icon on the home screen also makes users remember your
product.
6. 4. Once hated, now loved - vertical videos
Recording vertical videos didn’t make any sense during past years.
Many users hated videos shoot in vertical mode. The reason was
simple - we watched them usually on computer screens, which
were are horizontal-oriented. However, nowadays we use mobile
phones for video content more and more frequently and vertical
aspect of videos seems to fit mobile screens very well. Many
companies started to use that kind of videos in their ads focused
on mobile users.
7. 5. Snapchat
The most trendy social app is thriving and advertisers know that.
Snapchat is a great place to post ads directed to young people.
Facebook is no longer associated with generation Z - nowadays
everyone uses it. Snapchat took over the iGeneration.
8. 6. Gesture-focused design
Gestures will become even more important part of mobile
application design. We should expect new and creative ideas for
gestures to create fluid and user-friendly interface. Swipe is most
likely going to be the gesture king. This tendency will decrease the
overall number of buttons used in app.
9. 7. Smooth transitions and animations
We are expecting to see smooth and eye-candy animations
implemented in mobile applications. They won’t play the first
fiddle, though. We will see them as small, but eye-catching
accents. Animations will not be there just for themselves. They will
have a meaning and help user to understand the interface and app
environment better and in a funnier way.
10. Thanks for your time.
Feel free to contact us and share your thoughts
www.primemodule.com
