Data Matters 2015, Las Vegas
Krux CTO, Vivek Vaidya, talks about the latest innovations in data management and highlights Krux DMP's chief differentiator: COMPLETENESS.
Krux Completeness enables marketers and publishers to capture and store 100% of data across all channels, screens and systems in real time. That means you have on-demand access to all your data--even if it wasn't pre-defined as an audience segment.
Learn more about Krux DMP Completeness: http://www.krux.com/next-gen-dmp/data-completeness/
Read more about Data Matters on our blog: http://www.krux.com/blog/data-driven-marketing/10-bytes-of-wisdom-on-data-driven-advertising-marketing/