Patients Rising: How to Reach Empowered, Digital Health Consumers
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Kru Research's white paper discussing how to reach out to empowered, digital, health consumers or e-Patients. Discussion of participatory medicine, digital health consumers, e-Patients, web 2.0, the power of social media, ROI of social media, regulatory concerns, HIPAA, FDA, adverse event reporting, and the future of social media in health marketing.
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Patients Rising: How to Reach Empowered, Digital Health Consumers
- 1. Patients Rising How to Reach Empowered, Digital Health Consumers
- 9. E-Patients: Empowered, Digital Consumers “ [Health] consumerism is not a fad; it is a trend of enormous significance… [and] a growing number of consumers want to be actively engaged.” – 2009 Survey of Health Consumers
- 12. Friends & Fans: The Power of Social Media “ Social Media is like a party. If you aren’t interesting or are obviously trying to sell things, nobody is going to want to talk to you.” – Unknown
- 21. Paper Tigers: Adverse Events, HIPAA, & the FDA, Oh My A partial sample of companies who are already deep into social media, thus showing that regulatory concerns can easily be overcome by those who want to.