1. Backupify Creating an Army of Brand Loyalists

2. We’ve Created Some Buzz…

3. This is Marketing… “We’re the best product for you”

4. This is Public Relations… “Trust us, they are the best product for you!”

5. This is Advertising… “We are the best. We are the best. We are the best!”

6. But THIS is Brand Loyalty… “I understand that you’re the best product for me!”

7. I Dare You…

8. … to go on Twitter and try to say something bad about Apple or Zappos…

9. Three Steps to Achieve Brand Loyalty

10. Make it a point to meet them Do something extraordinary & memorable Be helpful

11. Meet Your Customers

12. Do Something Memorable

15. Be Helpful “The team at Backupify has been very responsive to all of our needs, and the product just works. It's a great value on top of it all.” - Russell Greenwald, Director of IT Services for Crimson Hexagon

17. Let’s Connect! @kristinedziadul kristin@backupify.com