1. ZODIAC MARKETING
BEHIND THE SCENES
POLARIS®
& ZODIAC®
DAYS LAUNCH SUMMARY
Over the last 7 months, the brand marketing team has
been developing and executing strategies to support the
2014 Polaris and Zodiac Days campaign.
This high-impact national campaign is the largest and
most encompassing of the year, supporting in-store
special events throughout the season.

2. ZODIAC MARKETING BEHIND THE SCENES
What goes into making Polaris & Zodiac Days
Kick started the Preferred
Professional Providers
“PPP” program with in
store merchandising
(shelf hangers, window
clings, buttons, brochures,
warranty cards & promo
items).
397 dealers signed up
for “PPP” after receiving
marketing materials.
290 “PPP” Polaris
Zodiac Days Bonus
kits built
In-House web team
launched new online
tools to opt-in
customers and sign
up stores for Polaris
Zodiac Days events.
NEW mobile event
pages, campaign pages
in ZP, dashboard for
reps, and interactive
features to encourage
customers to attend
store events.
85
Graphics
custom event
graphics designed
In-House designers
created a variety
of Polaris
Zodiac Days
posters, postcards,
brochures, displays,
balloons, buttons,
promotional items.
228 Individual
pieces in every kit
85 Custom
graphics created
51% increase over
previous year
880 Kits direct to
independent retailers
830 Kits direct to
Leslie’s locations
397
New PPP Dealers
through Polaris Zodiac
Days events opt-in.
2,901
Events
51% more
events versus
prior year
4,910
Displays
Product displays
landed in stores
with a BIG impact.
1880 Robotic Displays and Update Kits
750 Polaris Pressure Cleaner Product Signs
540 T5®
Displays
500 MX6™ Counter Displays
400 Cyclonic Leaf Catcher Displays for Leslie’s
400 MX8™ Counter Displays
240 T3™ Displays for Leslie’s
200 iAquaLink™ Totem
Displays for Leslie’s
POLARIS
®
ZODIAC
®
DAYS
1,710
Unique Event
Locations
Nationwide Polaris Zodiac
Days events supported by
comprehensive merchandising.

3. 615
Zodiac®
Days
Event Kits
280 Zodiac Days Kits
335 Zodiac Days
Leslie’s Kits
1095
Polaris®
Days
Event Kits
600 Polaris Days Kits
495 Polaris Days
Leslie’s Kits
Online Tools
40 Million Online Impressions
NEW Sales Rep campaign page. Opt-in customers,
download reports, lookup participants.
NEW Zodiac Premium®
“My Campaigns” page for
dealers opted in to Zodiac/Polaris Days. Demo
features video, custom postcards, download
graphics and rebate forms, widgets to add products
to dealer websites, social promotions and more!
NEW Customer mobile event pages,
smartphone instant direction tool, and one
click to effortlessly call their local dealer.
ZODIAC MARKETING BEHIND THE SCENES
What goes into making Polaris Zodiac Days MAJOR IMPACT
We’ve gone mobile!

4. Dozens of employees and
vendor resources involved
to bring it to life.
400,000 pieces printed
to support Polaris
Zodiac Days events.
11,202 man hours
went into designing,
sourcing, and kitting.
1,710 kits going out
to stores nationally.
Designing, sourcing, and
production of materials
ZODIAC MARKETING BEHIND THE SCENES
What goes into making Polaris Zodiac Days MERCHANDISING KIT PROCESS
85
Graphics
custom event
graphics designed
1,710
Unique Event
Locations
Nationwide Polaris Zodiac
Days events supported by
comprehensive merchandising.

5. 750 3900
PB4-60
Product
Sign Kits
500 MX6™
Displays
400 Cyclonic
Leaf Catcher
Displays
400 MX8™
Displays
620 T5
®
Displays
400 T5 Refresh
Kits
150 T3™ Displays
90 T3 Refresh
Kits
1880 Total Robotic POP Kits
400 Leslie’s 3-Tier Robotic POP Displays
480 Leslie’s 3-Tier Robotic POP
Update Kits
250 3-Tier Robotic POP Update Kits
250 Single Unit 2012 Robotic Display
Update Kits
500 Single Unit 2011 Robotic Display
Update Kits
200 Lama
iAquaLink™
Displays
ZODIAC MARKETING BEHIND THE SCENES
What goes into making Polaris Zodiac Days BEST-IN-CLASS DISPLAYS
4,910
Displays
Product displays
landed in stores
with a BIG impact.

6. passion for results
user-driven
customer focused
innovate pursue
excellence
team work
honesty trust
lean thinking
HONESTY TRUST:
Worked as a team to openly
and honestly share ideas
and feedback to develop a
knock-out program.
INNOVATE PURSUE
EXCELLENCE:
Developed innovative
online tools to increase
traffic and efficiencies.
USER DRIVEN
CUSTOMER FOCUSED:
Unique program helping
drive sales and allowing
customers to compete in
a crowded marketplace.
PASSION FOR RESULTS: 51% more events
over prior year, along with a plethora of new
customer offerings to enhance success.
LEAN THINKING:
Reduced costs by 12%, and
29% greater efficiency.
TEAMWORK: Project team -
Kristie Lemauga, Monica
Moon, Steven Kelly, Bree
Roberts, Eric Hill, James
Roberts, Tessa McHenry,
all working together to
achieve results.
SUCCESS STORIES
East Texas Pool Service : Tyler, TX
Worked as a team to openly and
honestly share ideas and feedback to
develop a knock-out program.
TexSun Pools
TexSun event was a huge success!
They sold 280 cleaners and repaired
over 600 during their weekend event.
The Pool Store
The Pool Store in Valdosta had their
best ever sales week, thanks in large
part to the success of their Polaris
4 day event. Zodiac provided a
custom mailer along with a custom
door hanger to help promote their
first ever customer appreciation
night and Polaris 4 day event.
ZODIAC MARKETING BEHIND THE SCENES
What goes into making Polaris Zodiac Days ZODIAC VALUES IN ACTION
All Zodiac values employed to make Polaris® Zodiac® Days 2014 a success!
Thanks!
The Marketing Department
would like to thank
everyone involved in
supporting our campaign