2. Functionality report
• Web-based portal to enter gas and electric deals
• Instant custom pricing on every deal
• Full back-office support site
• Robust reporting for both suppliers and agents
• Commissions calculation
3. Manage more sales organizations
• Easily manage sales agents
• Enable/disable from portal
with 1 click
• Assign prospects to different agents
• Admin-level overview to see all
agent deals
• Set-up automatic rules to handle account
and agent exclusivity
4. Take control of your custom pricing
• Easily adjust more than 32 price components
• Customizable by ISO/state/utility/zone/deal
• Ensure guaranteed levels of supplier margin
• Tailor pricing output by sales agent and commission structure
• Automatically update existing requests with pricing or
market changes
• Daily automatic refreshes for all previously priced deals
5. Simplify the deal entry process
• Excel file template for uploading of large
account files
• Direct form entry option with limited
information required
• Automatic zip code and
county look-up
• to see all
agent deals
• Set-up automatic rules to handle account
and agent exclusivity
6. Let your agents work the deal queue
• Easily identify issues with price response
status
• Review credit status across
all deals
• Quickly locate specific requests via
search/sort functionality
• Archive and clear requests without deleting
7. Keep track of sold deals
• Monitor deal status for any exceptions
during enrollment
• Track upcoming renewals
• Review deal specific data
• Search functionality to easily locate deals
8. Give your agents the tools to close
• Quickly update the details such as agent
fee, customer contact info, and starting
period
• Know the paperwork deadlines for sensitive
start dates
• Get consumption history on
all accounts
• Estimate agent commission
by term
• Easily download contracts
for customer execution
9. Retailer headcount benefits
Supplier profile:
• 175,000 Retail Customer Equivalents (RCEs)
• 450 agents using system
• 30,000 existing deals refreshed/priced per day
• 100-150 new price quotes/per day
• 25 signed deals/per day Role Without With Alpine %
Reduction
Pricing 11 3.5 68%
Sales 15 6 60%
Operations 9 5 44%
Corporate Support (HR,
etc.)
7 6 14%
Totals 42 20.5 51%
13. Funding Raise
We are raising a
$3 million
early stage round to
rapidly expand the
number of
customers and
invest in our
software.
KEY METRICS
Cumulative 24-mth forecasted revenue: $6.3M
Number of retailers Month 24: 30
Marketing8
%
Sales/
Accounts
19%
R&D /
Support
40%
G&A
33%
16. SaaS Metrics Assumptions
2017 2018 2019 2020
Annual Sales/Marketing Cost $701M $1,105M $1,105M $1,076M
Term Length (years) 3 3 3 3
Average Churn (%) 20 20 20 20
Average Onboarding Upfront
Fee (in thousands)
$30M $30M $30M $30M
17. Key Market Trends and Challenges
• Challenge: Increased competition is shrinking economic
profit.
• Alpine Solution:
1. Custom pricing based on historical usage and load
factors, to sharpen pricing and set desired unit profit
margin.
2. Increasing productivity and allowing a supplier to
operate and grow with a material smaller overhead
base.
18. Key Market Trends and Challenges
• Challenge: regulatory framework is intensely scrutinizing
marketing and contracts offered to mass marketing
residential customers.
• Alpine Solution: suppliers pivoting to building commercial
books and diversifying geographically, all of which Alpine
facilitates with SaaS model.
19. Key Market Trends and Challenges
• Challenge: The Polar Vortex reshaped the credit / lending
market as industry lenders (EDF, Vantage, Shell, BP,
Macquarie) experienced work outs and insolvencies in their
loan portfolios.
• Alpine Solution: granular custom pricing build up by
component to ensure each marginal deal is “in the money”; it
would be a logical extension for a lender to require its
borrowers to price using the Alpine system.
20. Key Market Trends and Challenges
• Challenge: low level of Industry business practice
automation and even large / public companies are still
operating with spreadsheets and human input.
• Alpine Solution: scalable workflow and process automation
including commission payments.
Editor's Notes
Base Case US Market Only
-Market Opportunity Includes License fees, Billing fees
, and EDI fees.
-Deregulated Commercial Accounts includes Electric and Natural Gas
