Extreme Engagement: Strategies for Enhancing Learning and Memory

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Kristi Casey Sanders, CMP, CMM, DES, HMCC

How do you define engagement in an educational environment? How does engagement affect the brain and help people learn? Are there ways you can restructure your content so that it is more memorable? Learn about how to design more engaging training and educational programs that will help participants learn and remember the content. For more meeting and event education and inspiration, visit http://academy.mpiweb.org. To learn more about the world's largest family of meeting and event professionals, visit http://www.mpiweb.org/join.

Education

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
WHY DOES THIS MATTER?
•Education and social engagement are the top reasons
people attend meetings.
•You want to know how to stay top-of-mind and
differentiate your event or company from the competition.
•If no one remembers anything after an event, everyone
wasted time and money.

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
HOW ARE YOU FEELING?
HOW READY ARE YOU TO LEARN?
1.I’m ready to go.
2.I’m sitting on the fence. Thrill me.
3.I’m a caged animal. I was forced to be here.
4.Please don’t ask me about my emotions again.

1.Program relevant content
2.Give them a choice
3.Prepare them for the educational experience
4.Let them choose how they want to engage
5.Help them apply what they’ve learned to their work
HOW DO YOU
ENGAGE LEARNERS?
©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
NOW LET’S EXPLORE HOW ENGAGEMENT AFFECTS
LEARNING AND MEMORY.

HOW DO YOU LIKE TO LEARN?
WHAT DOES RESEARCH TELL US?
©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
1. PEOPLE QUICKLY FORGET WHAT THEY CRAM.
Dr. Will Thalheimer
Willatworklearning.com
3-day event
Next two weeks

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
2. IF YOU SPACE THE ENGAGEMENT BY DELIVERING
CONTENT OVER TIME, THEY DON’T FORGET AS MUCH.
Dr. Will Thalheimer
Willatworklearning.com
3-day event1-2 months prior
Next 2 weeks/months

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
3. YOU CAN REACTIVATE MEMORY BY ASKING PEOPLE TO
REMEMBER THINGS FREQUENTLY, IN DIFFERENT CONTEXTS.
Dr. Will Thalheimer
Willatworklearning.com
3-day event Next 2 weeks/months1-2 months prior

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
WHICH IS BETTER FOR MEMORY?
1.GAIN FEEDBACK IMMEDIATELY AFTER A TEST.
2.GAIN FEEDBACK A WEEK AFTER A TEST.

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
4. PEOPLE ONLY REMEMBER WHAT THEY CARE ABOUT.
Dr. Will Thalheimer
Willatworklearning.com
3-day event
Next two weeks

ENGAGEMENT
ALSO FORGES
EMOTIONAL
CONNECTIONS
©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
Walking meetings
Dotmocracy
Hybrid/tech-enabled
Peer-to-peer roundtables
Meet-ups/mash-ups/groupwork
Knowledge Cafe
Setting the agenda
Learning autopsy
Laboratories and workshops
Simulations/table exercises
Physically engaging Mentally engaging
Fishbowls
Spectrograph panels
Set the room
WAYS TO ENHANCE EDUCATIONAL
ENGAGEMENT

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
5. FOR SOMETHING TO BE REMEMBERED, IT HAS TO
HAVE MEANING.
Dr. Will Thalheimer
Willatworklearning.com
3-day event
Next two weeks

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
WHAT HAS MEANING BECOMES MEMORY.
What are these showing us?

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
WHAT ARE THESE PICTURES SHOWING US?
Contextual alignment helps professionals apply education.

IF YOU REALLY WANT PEOPLE TO APPLY &
REMEMBER WHAT THEY’VE LEARNED,
REPLICATE THEIR WORK ENVIRONMENT.
©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN

I’M GOING TO HELP YOU
REMEMBER WHAT YOU JUST
LEARNED.
©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
1. DELIVER EDUCATIONAL CONTENT OVER TIME
Image source: Samuel J. Smith & Ruud Janssen, 2009
Webinars
Blogs &
Video
Photos
Podcasts Rebroadcasts
Whitepapers
Social Media
Keynotes & Sessions
Tests
Interviews/Q&As

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
2. GIVE PEOPLE WAYS TO PRACTICE/APPLY WHAT THEY LEARNED

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
3. JOG THEIR MEMORY REPEATEDLY AND YOU’LL BE TOP OF
MIND

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
4. DESIGN ENGAGING EXPERIENCES THEY CARE ABOUT

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
5. CREATE MEANING BY PROVIDING CONTEXT.

©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN
WHAT IS ONE THING YOU CAN COMMIT TO
DOING DIFFERENTLY?

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Extreme Engagement: Strategies for Enhancing Learning and Memory

2. ©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN LEARNER OBJECTIVES •Define engagement in an educational context. •Understand how engaging the brain in different ways affects learning and memory. •Identify ways to customize engagement strategies to your group demographics.

3. ©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN WHY DOES THIS MATTER? •Education and social engagement are the top reasons people attend meetings. •You want to know how to stay top-of-mind and differentiate your event or company from the competition. •If no one remembers anything after an event, everyone wasted time and money.

4. ©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN HOW ARE YOU FEELING? HOW READY ARE YOU TO LEARN? 1.I’m ready to go. 2.I’m sitting on the fence. Thrill me. 3.I’m a caged animal. I was forced to be here. 4.Please don’t ask me about my emotions again.

5. 1.Program relevant content 2.Give them a choice 3.Prepare them for the educational experience 4.Let them choose how they want to engage 5.Help them apply what they’ve learned to their work HOW DO YOU ENGAGE LEARNERS? ©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN

9. ©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN 2. IF YOU SPACE THE ENGAGEMENT BY DELIVERING CONTENT OVER TIME, THEY DON’T FORGET AS MUCH. Dr. Will Thalheimer Willatworklearning.com 3-day event1-2 months prior Next 2 weeks/months

10. ©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN 3. YOU CAN REACTIVATE MEMORY BY ASKING PEOPLE TO REMEMBER THINGS FREQUENTLY, IN DIFFERENT CONTEXTS. Dr. Will Thalheimer Willatworklearning.com 3-day event Next 2 weeks/months1-2 months prior

14. ©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN Walking meetings Dotmocracy Hybrid/tech-enabled Peer-to-peer roundtables Meet-ups/mash-ups/groupwork Knowledge Cafe Setting the agenda Learning autopsy Laboratories and workshops Simulations/table exercises Physically engaging Mentally engaging Fishbowls Spectrograph panels Set the room WAYS TO ENHANCE EDUCATIONAL ENGAGEMENT

15. ©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN 5. FOR SOMETHING TO BE REMEMBERED, IT HAS TO HAVE MEANING. Dr. Will Thalheimer Willatworklearning.com 3-day event Next two weeks

20. ©2018 MEETING PROFESSIONALS INTERNATIONAL. ALL RIGHTS RESERVED. MPIWEB.ORG/JOIN 1. DELIVER EDUCATIONAL CONTENT OVER TIME Image source: Samuel J. Smith & Ruud Janssen, 2009 Webinars Blogs & Video Photos Podcasts Rebroadcasts Whitepapers Social Media Keynotes & Sessions Tests Interviews/Q&As

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Extreme Engagement: Strategies for Enhancing Learning and Memory