This document provides tips for writing effective email content. It discusses brainstorming ideas like answering audience questions or surveying them. Some content ideas mentioned include FAQs, resources, tips for success, and surveys. The document also covers designing subject lines with relevancy, clarity, urgency and benefits. It suggests repurposing blog content into an email course or curated newsletter. Broadcast emails should contain time-sensitive promotions, sales, events or announcements. Overall, the document offers guidance on developing different types of email content to engage subscribers.
Hacking Your Email Content: How to Write Effective Emails Fast
1. Hacking Your Email Content:
How to Write Effective Emails
Fast
#AWebinar
#HackYourContent
2. Who are we?
Carl Sednaoui
Director of Marketing at MailCharts
@CarlSednaoui
Kristen Dunleavy
Content Marketing Specialist at AWeber
@KristenWritesIt
4. What makes great email content?
● Content that solves your audience’s biggest
challenges and/or answers their burning
questions
● If you’re stuck, just ask your audience!
5. Easy + effective email content ideas
● FAQs about you
● Your best resources
● Simple tips for success
● A quick survey
18. What are companies doing?
Based on 54,763 emails received in March from 4,332 companies.
19. Great examples
● Daily Overview
○ Burning Man
○ Tahoe Keys
○ U.S Open
● The Reformation
○ STOP IT, SUMMER
○ DON’T FIGHT IT
○ AS IF
● Etsy
○ Your Love Story
○ Unplug & Unwind
○ Midnight Magic
● Buzzfeed
○ That’s Not Good
○ Who Does That?
○ That’s A Hoot
21. How to repurpose your blog posts
● Choose your best and/or most highly-trafficked
posts
● Take the content from those posts and spread
it out over 3-5 autoresponder emails
22. Wait, what’s an autoresponder?
An autoresponder is an email that you schedule
ahead of time to send to your new subscribers
automatically.
23. How to create an email course
● Address your audience’s biggest challenges
● Shoot for 5-7 lessons
● Snackable course: Less than 300 words/email
● Long-form course: 500 words or more
24. Include these in your course
● Evergreen content!
● The lesson # in your subject line
● Subject lines that reflect what’s inside
● Headings to break up chunks of text
● Action items for each lesson
30. What’s curated content?
Content curation happens when you sift through
the world of content, find information you deem
useful and share it with your audience.
31. Curated email newsletters help you...
● Solve the “I don’t know what to write!” problem
● Send emails quickly and easily
● Keep your subscribers engaged
● Help you become a thought leader
32. Do’s and don’ts of content curation
● Don’t overdo it
● Do add your own spin
● Don’t pass off other’s content as your own
● Do curate carefully
● Don’t share irrelevant articles