The document discusses the 4 P's of marketing - Product, Price, Place, and Promotion. Product refers to the goods, services, or ideas being offered. Price is what customers exchange to obtain the product, such as money, time, or energy. Place includes distribution channels and supply chain management to get products to customers. Promotion informs, reminds, and persuades potential buyers about products through advertising, sales, and other communications.

1. Marketing
The 4 P's!
Product
Price
Place
Promotion

2. PRODUCT
Whatgood,service,
orideaareyou
goingtoprovide?

3. GOODS
Items you can touch
Items you can touch

4. Customerbenefitsproduced
bypeopleormachines
SERVICES

5. IDEAS
Thoughts
Opinions
Philosophies

6. PRICE
What a buyer exchanges for a product.
Money
Time
Energy

7. PLACE
Includes the activities required
to get a product to the right
customer when they want it.

8. Storefronts
Kiosks
Small booths

9. Placealsoincludes
supplychain
management.
Approaches/techniques used to
integrate suppliers, warehouses,
and stores.
Merchandise is made and
distributed correctly while
keeping costs down and
customers satisfied.

10. PROMOTION
When a marketer informs, reminds,
and persuades potential buyers about
a product or service.
The goal of promotion is to elicit a
response!

11. The
Best
SALE
NEWEST! FASTEST!
ECO-FRIENDLY!

12. The 4 P's of
Marketing
 Product – Creates Value – Goods, Services, Ideas
 Price – Captures Value – Money, Time, Energy
 Place – Delivers the Value Proposition –
Storefronts, Kiosks, Supply Chain Management
 Promotion – Communicates the Value Proposition
– Informs, Reminds, Persuades