1.
Marketing
The 4 P's!
Product
Price
Place
Promotion

2.
PRODUCT
Whatgood,service,
orideaareyou
goingtoprovide?

3.
GOODS
Items you can touch
Items you can touch

4.
Customerbenefitsproduced
bypeopleormachines
SERVICES

5.
IDEAS
Thoughts
Opinions
Philosophies

6.
PRICE
What a buyer exchanges for a product.
Money
Time
Energy

7.
PLACE
Includes the activities required
to get a product to the right
customer when they want it.

8.
Storefronts
Kiosks
Small booths

9.
Placealsoincludes
supplychain
management.
Approaches/techniques used to
integrate suppliers, warehouses,
and stores.
Merchandise is made and
distributed correctly while
keeping costs down and
customers satisfied.

10.
PROMOTION
When a marketer informs, reminds,
and persuades potential buyers about
a product or service.
The goal of promotion is to elicit a
response!

11.
The
Best
SALE
NEWEST! FASTEST!
ECO-FRIENDLY!

12.
The 4 P's of
Marketing
 Product – Creates Value – Goods, Services, Ideas
 Price – Captures Value – Money, Time, Energy
 Place – Delivers the Value Proposition –
Storefronts, Kiosks, Supply Chain Management
 Promotion – Communicates the Value Proposition
– Informs, Reminds, Persuades