1.
SUSTAINABILITY
Copyrights CU Green.com
July 2014

2.
Mission of CU Green is
to serve individuals and
organizations
interested in
sustainable
development of any
work and product of
livelihood needs by
responsibly utilizing
natural resources.

3.
Markets and business cannot be saved
by economics alone leaving the
ecology and humanity.
Sustainability is a business standard.
Here are the reasons why
organizations in market need a
standard for claims of sustainability,
need of disclosures and treat this as an
ingredient of reliable forecasts of profit
and growth.
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4.
Markets that have no credible
and self evident approach of
sustainability are seen with
skepticism, loss of faith and
threat.
Even goodness is doubted and
unfair practices delude
consumers.
Disclosure of sustainability by an
organization is a necessary step
to protect faith of customers in
the market.
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5.
An informed choice is a customers’
right.
High cost risen due to increasing
liability and damages are not a
solution.
Buyers and consumers started to
feel the heat already and, market
uncertainty in recent years is a
symptom of losing faith in economic
exchanges and, depression.
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6.
It is no surprise that alarmed consumer
and buyers started asking an explanation
how is an organization socially and
environmentally responsible, and
products it produced are safe for the
humanity and preserved natural
resources.
This trend is going to increase and be
more precise.
A relevant and realistic standard is an
answer to these questions either needed
or asked by stakeholders, and
organization is ready with it, and its
business relationship is never at risk.8/7/2016 6

7.
From the point of view of
managing sustainability, ‘proof of
concept’ in a particular scope of
work is identified which can
manage or lead this change from
unstable and risk situation to
relatively safe and sustainable
way of living.
Work and products in market
which are thus evaluated would
have a promise of long term and
undisturbed growth.
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8.
These would be ‘as natural’ or
‘zero liability products (with
informed risk)’.
On this promise, investment to
initiate changes in market for a
long term benefits are safe.
It facilitates a roadmap as to how
can these possibilities become a
process with validation of its
results, acceptance and
understanding.
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9.
CU Green in this program of work
aims to establish a framework for
interested individuals and
organizations
- to self-asses this claim to
sustainability, validate processes by
bench marking results,
- learn and collaborate among them
and with other resources,
- and economic changes in design of
market for the sustainable
development.
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10.
SUSTAINABILITY FUNDAMENTALS
Copyrights CU Green.com
July 2014

11.
Everything that we need for our survival and well-being
depends, either directly or indirectly, on our natural
environment.
Sustainability creates and maintains the conditions under
which humans and nature can exist in productive harmony,
that permit fulfilling the social, economic and other
requirements of present and future generations.
Sustainability is important to making sure that we have and
will continue to have, the water, materials, and resources
to protect human health and our environment.
http://www.epa.gov/sustainability/basicinfo.htm
United States Environmental Protection Agency
SUSTAINABILITY
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12.
By the nature of products, food,
energy, health, housing, transport
and social and psychological
needs ought to be natural, and
needed compulsorily by all.
If these arrangements which are
essential are not sustainably
developed, it is a threat to
humanity.
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13.
1. Emission reduction … which cause
climate changes
2. Conservation of natural resources
… self realized natural laws
3. Waste management …controlled
handling, recycling, and safe
disposal
4. Human health and safety
5. Ethics, social responsibility, public
system and respect for laws
SUSTAINABILITY FUNDAMENTALS
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14.
By the nature of products, food,
energy, health, housing, transport
and social and psychological
needs ought to be natural, and
needed compulsorily by all.
If these arrangements which are
essential are not sustainably
developed, it is a threat to
humanity.
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15.
Reward is divided but Risk is
undivided. Risk to survival is global,
and any action needed for survival of
humanity and sustainable development
has three options.
Need of development - GREEN
BUSINESS [Resource Economics]
Need of management – YET TO BE
GREEN [Market Economics]
Regulatory restriction – CANNOT BE
GREEN [Weapon, Drugs]
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16.
SUSTAINABILITY ASSESSMENT
Copyrights CU Green.com
July 2014

17.
According to the Fourth Assessment
Report of the Intergovernmental Panel on
Climate Change (IPCC), green-house gas
(GHG) emissions from the industrialized
agricultural sector account for 10–12% or
5.1–6.1 Gt of the total anthropogenic
annual emissions of CO2-equivalent.
Organic agriculture is a recognized proof of
concept for sustainable development. This
way of agriculture can offer reduction in
emission, food safety, and savings of
energy and water, and increase income by
sustained soil health and productivity.
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18.
By use of the standard, organizations
involved in organic agriculture (in short OA)
can voluntarily demonstrate their
commitment to increasing sustainability upon
following aspects
• Emission reduction by carbon fixation in
soil and biomass and avoiding use of
chemical fertilizer
• Reduced water consumption by soil
content and surface improvement,
efficient use of rain, ground and
underground water resources
• Reduced energy consumption by
minimized tillage and other operation
and of fossil fuel
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19.
• Improved Soil health
• Waste recycling and its
reutilization by preventing
uncontrolled decomposition
• Cropping intensity and Yield per
unit of land
• Increased Income and profits by
reduced input costs
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20.
• Health benefits and reduced
risk of diseases from
organically produced food
• Risk free, fair, safe and
natural environment of work
• Increased demand of product
and price premium in
markets
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21.
SUSTAINABILITY REPORT &
DISCLOSURES
Copyrights CU Green.com
July 2014

22.
SELF EVIDENCED CLAIM
Sustainability report made by the
organization shall include its
performance on five fundamental
criteria and particular ten aspects with
respect to scope of the work and
product.
Use of this standard is in public interest
by facilitating a path to sustainability
self realized.
.

23.
With respect to claim of sustainability,
actual field data, relevant scientific laws/
formulae, technical references/historical
data and provision of laws are to be used.
Standard templates are developed for
sustainability statement as well as
working documents, guidelines and
checklists.
By use of these, organizations find it
simple to present their findings and
arrive at a valid conclusion.

24.
COMMUNITY & PEER REVIEW
Any stake holder or interested party
shall have, to the extent possible, an
access to it and can verify the claims
made in it, and provide feedback
/comments in good faith.
This feedback is not an act of
complaint, seeking liability or
damages or a legal dispute.

25.
CERTIFICATION
Certification is a statement of a third
party auditor who can confirm the
claim of the organization in good
faith.
Organization by agreeing to this
assessment program benefits by
continual improvement through self
realization, and utilize it for a periodic
audit and certification usually at an
interval of least once in 12 months.

26.
Organizational change by stages of maturity in
sustainable development
CU Green OA grade 1 … [entry level] for the
sustainability policy, identifying areas of concern and
plan of work, provide awareness, understanding and
plan of the sustainability measurement
CU Green grade 2 … [practicing] for establishing a
measurement as a bench mark, for the first time
CU Green OA Grade 3 … [performing] for improving
the result when compared to its own benchmark in
grade 2

27.
PUBLICITY & COLLOBORATION
Copyrights CU Green.com
July 2014

28.
SELF -CONFIDENCE
This sustainability report by
organization shall be appended by
an audit report.
Both of these reports shall be made
available also to all member
organizations by email for peer
review in the community, and self
evidenced reference.

29.
COLLOBORATION
Purpose of this collaborative work of
data gathering is to create a
knowledge base and identify
opportunity of improvement and
facilitate servicing those
requirements.

30.
NETWORKING
This sustainability report is a claim
covering all 10 sustainability
parameters with required data.
It can be used by participating
organizations for publicity of their
organization, engaging with
stakeholders, and promotion of
product and business networking.

31.
CUSTOMER ENGAGEMENT
Certified organizations shall have a
right to use a certification logo
provided by the audit agency with
applicable terms and conditions.
Sustainability report and its location
at website is traceable with the Logo.
This can be utilized for labeling of
products and the organization, for
uses in publicity material to state this
credit.

32.
NAMASTE
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