2. Why Google Analytics?
• It is FREE.
• Easy to install. Use your Google account.
• Easy to collaborate.
• Many tutorials on the web to help you use Google
analytics.
• It is one of the best web analytics tool.
9. So what rule – Bounce Rate
Our Bounce Rate has
increased by 30%
this month.
So What?
Instinct Logic
10. So what rule – Bounce Rate
Google Analytics
says these pages
have bounce rates
above 50%.
So What?
Instinct Logic
11. If we audit these
pages individually
and improve it we
will make our pages
more engaging.
That is what I am
talking about.
So what rule – Bounce Rate
Instinct Logic
19. % New Visits
Possible Action Items
1. Do a rank check on popular keywords.
2. Update content regularly to increase direct traffic.
Acquisition > Overview
20. Geographic Location
Possible Action Items
1. My target country is USA but most of my traffic is
from India. I can never make good money.
2. I see traction in Australia. I should launch set up
operations in Australia too.
Audience > Geo > Location
21. Queries
Acquisition > Search Engine Optimization > Queries > Impressions
Possible Action Items
1. Lost rankings for these keywords.
2. Need to make Titles clickable for these keywords.
23. Bounce Rate
Behavior > Site Content > All Pages
Possible Action Items
1. We need to increase internal links on this pages so
that the people are within our site.
2. We need to improve CTA to make a user take action.
24. Cart Abandonment Rate
Possible Action Items
1. About 56% of people drop off at shopping cart. Need
to do optimize and test the variations.
2. 63% people drop off at checkout. Should try multiple
step checkout.
26. Time Lag
Possible Action Items
Run retargeting campaigns for upto more than 12 days to increase
conversions.
Audience > Behavior > Engagement > Page Depth
27. Assisted Conversions
Possible Action Items
1. We suck at Email Marketing or email marketing is NOT for our
business.
2. Social Media assists in conversions. It is worth investing time in it.
Conversions > Attribution > Model Comparison
28. Prioritize Actions
Impact Time Effort Internal
Dependencies
External
Dependencies
Priority
Action 1
Action 2
Action 3
Priority Formula : Impact*Time*Effort – (Internal + External Dependencies)
Use a scale of 1-10 to define each column
29. Don’t be a reporting rogue
or a data douchebag be an
Analytics Ninja because….