cluster model and challenges of each

1. Clustering Strategy
Czech Republic 2010
Meeting with MC

2. Facts Objectives
• Knowledge about clustering • Presentation of the options for
• We decided to have this our clustering strategy
strategy in our plan • Define witch is the proposal
• Focus of the clusters: that is more align with our MC
▫ X+L priorities
▫ TD + X • Analyze the processes that are
▫ X going to be align with the
clusters
• Questions and Answers about
the process 

3. Proposal 1.
Performance – Membership
• Pro:
• Contra:
▫ Short term clusters (one year)
▫ We will need to think again
▫ Enable the entities in the about the clusters the next
2010 year
▫ 3 clusters + extensions ▫ Can change in a big way the
▫ Clear competition between performance of the LCs
los clusters ▫ Is really simple, we don’t are
▫ Customized TM processes in taking into account the
the LCs market
▫ Push the coach to:
 High Performance
 Creating Capacity
 Starting the Growth Russia- Colombia

4. Proposal 3.
Cities Relevance – Results
• Pro: • Contra:
▫ Long term strategy ▫ Minimum opportunities for
▫ We will take advantage for small LCs?
the external environment ▫ No competition for growth
▫ Our strategy is going to be just because mindset
base in the connection with ▫ Do we really need to have a
the city long term strategy in
▫ Bigger use of the 3rd clusters?
sector, Government ▫ Can be irrelevant this
▫ Bigger opportunities in segmentation?
Bigger LCs ▫ Pilsen?

5. Proposal 2.
Based on issues
• Pro: • Contra:
▫ We will generate culture to ▫ Our support is just base on
move forward the stuck LCs issues?
▫ We will challenge them base ▫ How we are going to support
on percentage no numbers them in exchange if we are
▫ 3 Clusters: focus in their issues?
 Growing LC ▫ Is a 6 months strategy, so we
 Decreasing Performance will need to revaluate the
 Membership Focus clusters again
▫ Using strategies to overcome ▫ The support the same cluster
the current issue needs is different
▫ Short term results and
strategies

6. OTHER OPTIONS 
Canceled

7. Proposal A.
Results- X pipeline
• Pro: • Contra:
▫ Will be based in the current ▫ We will need to think again
reality of the LCs about the clusters the next
▫ We will take advantage of Q3 semester
and Q4 for the incoming term ▫ Can change in a big way the
▫ Customized support to use performance of the LCs
what we have in the platform ▫ Is really simple the
for exchange proposal, we don’t are taking
▫ 3 clusters + Extentions into account the market
▫ Just 2 LCs in the
performance cluster
Russia

8. Proposal B.
Size of the LCs (# Members) – Results
• Pros: • Contra:
▫ Long term strategy ▫ LCs in the cluster can stop
▫ 3 clusters + expansions the growth of others?
▫ Membership focus to enable ▫ Do we really need to have a
exchange long term strategy in
▫ Every person counts in our clusters?
structures ▫ Just 2 LC in the big
▫ Focus in membership performance cluster
efficiency
South Cone – Brasil

9. Proposal C.
Based on goals for 2010
• Pro: • Contra:
▫ We are basing this cluster ▫ We knows who is going to be
strategy in the goals the best LC .
▫ We will track their results and ▫ Praha is going to be in one
based our strategies on the cluster alone
numbers ▫ 5 LCs in the same cluster with
different realities, no
customized support for them.
▫ Which is the type of culture
that we want to create?