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3. I. Before the Test
1. Decide What You Will Test
a. Consider which areas to test:
i. User Experience
• Do pages refresh automatically? Does the website load within
3 seconds? Is the search function easy to find and use?
ii. Accessibility
• Can the text be resized? Are forms accessible? Is there a site
map?
iii. Homepage
• Does the homepage create a positive first impression? Is there
a clear call to action? Is the company location and contact
information clearly listed?
iv. Navigation
• Is navigation consistent throughout each page? Is it well
organized, or does it overwhelm users?
v. Search
• Is search available on every page? Is the search box wide
enough so users can see what they’ve typed?
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4. vi. Links
• Are links easily recognizable? Are there any broken links?
vii. Layout
• Is important content displayed first? Are pages cluttered? Is
the site responsive, with no horizontal scrolling throughout
different screen sizes?
viii. Forms
• Are forms simple, with only necessary questions asked? Is
there a confirmation page after form submission?
ix. Content
• Is content scannable? Is it useful and up to date?
b. Create an objective
i. The objective should clearly alert everyone (i.e. the test facilitator,
the project sponsor, the stakeholders, etc.) as to what is being tested
and why a usability test is being conducted in the first place. Why are
you doing this test? What questions do you want answered?
• Example: “Can users easily navigate to the contact form?”;
“How easy is it for users to use our application?”; “Do people
know what they’re signing up for?”
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5. c. Form test hypotheses
i. Make predictions about users’ behavior based around the test
objective. Then, develop your hypotheses about what users will do.
Structure your testing to address those hypotheses.
• Example: “Users will have trouble navigating through to the
‘shopping cart’ page”; “Users don’t understand how to use the
application.”
d. Arrange scenarios and tasks for the user to accomplish
i. The scenarios should be based on the hypotheses, and should be
broken down into small and meaningful tasks. The tasks should be
easy to understand and self-explanatory.
1. Task example: “Imagine that you’re at home and you need to use
{Name of the product} to {first use case}. Enter {url} and start
working on your goal, just as you usually do. Please share your
thoughts with us aloud so we can understand your feelings in
each particular moment.”
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6. 2. Recruit Participants
a. Decide on your testing demographic:
i. Gender
ii. Age
iii. Country
iv. Income
v. Web/app expertise
vi. Other: specify additional requirements (i.e. “small business owner”,
“Facebook user with 200+ friends”, “college student”, etc.)
b. Advertise for participants
i. Go to a market research firm or temp agency, and ask them to source
people of your target profile. Make sure the market research firm
doesn’t provide the name of your company or any other details that
may affect the judgement of participants. Here’s a list of the top 10
US market research firms to get you started.
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7. ii. Utilize tools like Usertesting.com to get participants.
iii. Post an ad on Craigslist. Craigslist works for in-person and remote
usability testing. In addition to the cost of the posting, be prepared
to spend between $50 and $200 as an incentive, depending on the
commitment and type of user you need.
3. Manage the Logistics
a. Book a test room for the test day with internet access and a table/desk
with two chairs
b. Screen participants and schedule them into timeslots
c. 2-3 weeks before test: send email to stakeholders, team members, and
participants, inviting them to attend
d. 1 week before test: Send email to participants with all relevant
information (1 week before test)
i. Directions, parking instructions, location of test room, name and
phone number of a contact in case they’re late or get lost, and a
non-disclosure agreement if necessary.
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8. II. Test Day
1. Before Each Session
a. Make participants comfortable in testing environment
i. Know the names of each participant
ii. Greet participants with a warm welcome, and explain the legal forms
that must be signed.
iii. Provide copies of handouts to each participant
1. Recording consent form
2. Task and scenario forms
3. Copy of the test script
iv. If you are providing incentives, make sure they are ready
b. Make sure the recording equipment works, as well as the internet
connection and any other technology needed for the tests
i. Check recording software
ii. Check if your ethernet cable is connected and wifi is set up as a
back up option
iii. Check mouse and keyboard
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9. iv. Connect your laptop to a power source (if applicable)
v. Turn off any unnecessary software
vi. Open the web browser (i.e. Google Chrome, Firefox, Safari, etc.) to a
neutral page
2. During Each Session
a. Explain the reason for the testing session
b. Explain the “Think out loud” protocol
i. With this protocol, you ask participants to complete tasks while
continuously ‘thinking out loud’—basically, keeping a running
monologue and talking through their thought process. Tell them to
point out what they like, don’t like, and where they see possible
improvements. Reassure participants that you’re not testing them,
you’re testing the application or website.
c. Start the screen recorder (Screenflow is a great tool for this)
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10. d. Present tasks one at a time
i. Make sure to only give participants one task at a time. Throwing
several tasks at them maybe intimidate them and alter their approach
to the test, comprising results. Once you present the task, allow
users to accomplish the task in their own way, without intervening.
e. Once all tasks are completed ask participants about their questions and
hand them a post-test questionnaire
i. Ask for overall impressions of the app or site, so you can judge if
expectations have been met.
ii. Ask for suggestions. This shows that you value their thoughts and
opinions, and it gives you additional insights about how you can
improve the user experience.
3. After Each Session
a. Stop the screen recorder
b. Save the recording
c. Make sure all documents are signed
d. Create a backup copy of the recording
e. Take notes and analyze the recording as soon as possible
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