In 2015, there were over 10,000 marketing campaigns globally, with 300,000 using new media like social media. 150,000 marketing campaigns used new media platforms. The document discusses several impactful and innovative marketing campaigns from 2015 that changed perceptions of brands and helped shape reality through the creative use of new media to connect with customers. It emphasizes that for marketing to be effective in today's world, it needs to change real perceptions and shape new realities.