1.
Deutsche Telekom
RACCOON - How Deutsche Telekom builds innovative user-centric business tools based on
Kapow Software™
Rüdiger Adam
M2M Competence Center
DEUTSCHE TELEKOM AG
San Diego, March 2014

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DEUTSCHE TELEKOM
PROFILE

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Form a state-overview
telecommunication company
to a service provider:
My First Choice for
Connected Life and Work
for customers
Transformation
Deutsche Telekom – Transformation
•Traditional telecommunication markets decline
•Extreme competition & declining prices
•Strong impact of regulation & political broadband targets
►High investments in modern networks
Industry & markets
•Defend market position in core market
•Increase efficiency
•Develop innovative services & new business models
►Expand customer service
Challenges Deutsche Telekom
•Mobile internet & high speed networks
•Exponential data traffic growth
•Network and IT-security
►Gigabit society
Trends & technologies

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DEUTSCHE TELEKOM‘S VISION AND STRATEGY
My First Choice for Connected Life and Work
Seamless
connectivity
for the
Gigabit
Society
More
innovation
by
cooperation
Secure
cloud
solutions
Best-in-
class
customer
experience
Connected life Connected workM2M
M2M as overall enabler for Connected Life & Work

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M2M MARKET VIEW
BROAD VARIETY OF MARKET SEGMENTS PROVIDING HORIZONTAL AS WELL AS
VERTICAL BUSINESS OPPORTUNITIES
M2M Ecosystem
Verticalbusiness
opportunities
1. Transport & logistics
2. Vehicle telematics
3. Smart metering/Smart grid
4. Connected consumer electronics
5. Security
6. Retail & commerce
7. Industrial automation, monitoring &
control
8. Health care
9. Public sector & infrastructure
1
2
3
9
7
65
8
4
Horizontal business
opportunities

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M2M SIM Connectivity - Outlook: Global M2M Market forecast
M2M IS MOVING INTO THE INTERNET OF THINGS CONCEPT
source: June/July 2013
20222002 2004 2006 2008 2010 2012 2014 2016 2018 2020
150
200
250
300
450
11
50
MILLIONSOFUNITSBILLIONSOFUNITS
?
400
350
100
50
0
INTERNET OF EVERYTHING: TRILLIONS
CONNECTED CONSUMER: BIILLIONS
M2M: MIILLIONS
G' 08
G' 08
G' 06
G' 08G' 06
A' 10
S' 10
J' 10
H' 09
G' 08
J' 12
S' 10
A' 10
J' 12
J' 10
H' 10
MR' 12
E' 10
M' 12
A
E
G
H
J
MR
M
S
LEGEND
CONNECTED OBJECTS

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M2M Solution at DTAG in 2014
FIRST STEPS TOWARDS IN INTEGRATED CONCEPT FOR EU
 First point
 Second point
 Third point
 Subpoint A
 Subpoint B
 Subpoint B1
Connectivity
 Marimba – Global SIM
 SLA / QM
Infrastructure
 HW
 SW, Application
 Operation
Data
 Big Data management
 Awarenes
 Information/
Content
M2M Services
 Smart Energy / Smart Grid
 Connected Car
 eHealth
 Retail & commerce
 Vending Telemetry
 Transport & Logistics
 Real Time Cargo Monitoring
 Industrial Automation
 Remote Equipment Management
 Serial Switch Network
 Solar Power Plant Management
 Water Flow Management
 Wind Power Plant Mngmt
 Tank Level Monitoring
 Street Lighting
Management
 Parking & Mobility
Management
M2M Solutions @M2M CC Public Sector @M2M CC
T-Systems Solutions
 T-City/
Fridrichshafen
M2M Concepts
Smart City
Industry 4.0

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The SMART CITY
INTEGRATING VARIOUS APPLICATIONS & USE CASES INTO ONE SCENARIO
Smart security
Smart water management
Traffic Management
Public Transport
Climate control
Emergency services
Public Space Advertising
Environment & Public Safety

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EVOLUTION OF DATA MANAGEMENT AND ANALYTICS
FROM SEPARATED SILOS TO A CONSOLIDATED APPROACH
today tomorrow
 huge amounts of social data from
 Social media
 Smartphones
 Localization services
 cross-usage of M2M and consumer data has not yet been
established
Consumer – isolated data
usage
 limited use of available data
 huge potential through intelligent data analytics
M2M – isolated data usage Big Data – overarching data usage
Data Analytics
DT value add
 Dedicated Cloud offerings
 Secure data handling
 Data enhancement (e.g.
network data)
 Data Analytics

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Emergency
Services
 missions
 roadblocks
 accidents
 etc.
Traffic
 traffic volume
 traffic jams
 parking lots
 etc.
Personal Data
 calendar & time
 flight data
 current location
 etc.
Public Transport
 timetable
 real-time delays
 no. of passengers
 etc.
BIG DATA ANALYTICS
SMART CITY – CONTEXTUAL PERSONAL ASSISTANCE
Consumer
 context related travel alarm based
on real-time traffic
 recommendations about fastest
vehicle
 real-time route planning

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Have you been to the zoo lately?

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Heterogenous Systems that MUST cooperate

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One powerful easy to handle tool

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Enabling the Citizen Developer

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Life is for sharing – but play it safe

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Lend a hand? With pleasure

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This image or recording is the work of a U.S. Fish and Wildlife Service employee, taken or made during the course of an employee's official duties. As a work of the U.S. federal government, the image is in the public domain.

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The Solution - RACCOON
Rapid Application Creation for
Customer Online Operation
Networks

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M2M Innovation – Rapid Application Development
Migration
Citizen Development
API-less Interfacing
Sharing
Workflow AutomationService Deployment
Data Mining

23.
If you can think it, it’s
possible… with us!
Rüdiger Adam
M2M Competence Center, Deutsche Telekom AG
Landgrabenweg 151, D-53227 Bonn, Germany
www.telekom.com/m2m