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Turning yourself into a HCD coach
              euroIA 2012, Rome




                       Koen Peters
                     (kp@namahn.com)
2




Human-centered design of digital products and services – based in Brussels
3




Spirit of sharing
Coaching in
human-centered design

Why not offer this as a service?
So this will cost   Hey, piece of cake…
us less money…      they’ll do the bulk of
                    the work…
6



How is it different?
 Multiple goals
  Deliver a (design) solution + teach coached team how
  Raise awareness in the organisation

 Process…
7




Smaller steps, more iterations
It becomes personal!
What have I learned?
 (HCD coaching best practices)
# 1 Educate your sales team, know the “why”
# 2 Make sure there is a match
# 3 Know your coachee and client well
# 4 Start with a reading list and a training on HCD
# 5 Participate in the field study
# 6 Don’t do all the work yourself, delegate
# 7 Communicate, promote, be visible
# 8 Bring along the right tools
# 9 Use 5 winning HCD techniques
# 10 Be a project manager and diplomat
#1
 Educate your sales team,
     know the “why”
12
13




  #2
Make sure there is a match
Use senior staff for
  HCD coaching

         Grey hair
#3
Know your coachee and client
   well before you start
Human-centered
HCD
      Design
17




         empathic
         user-focused
         business knowledge
         basic design skills
         team player
         …




The coachee
18




The organisation
#4
Start with a reading list and
 a one-day training on HCD
20



Reading list
 Go for the basics, good starters
21



Why this training?
 Allows the coach to get to know the coached
 team better, and create a common language
 You are taking the client on a journey with a
 beginning and end
 The “must do” training topics
  Human-centered
    Field study – user interviews
    Personas
  Design skills
    Storytelling (and storyboarding)
    Ideation
    Conceptual design – prototyping
#5
Get to know the business, and
 participate in the field study
23



Don’t let a coachee go in the field alone
#6
 Don’t do all the work,
       delegate
25



 “Delegation” scale
                           Paper prototyping
                                                           Design thinking
                 Field study           Personas
                                                           co-design workshops
  Card sorting
                                    Scenarios of use
                                                       Collaborative classification
Content inventory

                                      Reporting




Easy                                                              Difficult
26



Rule of thumb
 If you think the coachee can get to 80% of
 the quality you’d have when you do it
 yourself, than you must delegate it.

 (OK, this can be 75% as well)
#7
 Communicate, promote,
      be visible
28




Have your work visible on a wall
29




  #8




Bring along the right tools
30




Ready-to-use templates
31




a shared online space
32




Axure (Axshare)
#9
5 winning HCD techniques
   that lead to results
34




Field study – user interviews
35




Personas and scenarios workshop
36




IA: card sorting, content inventory
37




rapid paper prototyping
38



 Usability test




Usability testing
#10
  Be a project manager
     and a diplomat
40




Political battle between ICT and business
# 1 Educate your sales team, know the “why”
# 2 Make sure there is a match
# 3 Know your coachee and client well
# 4 Start with a reading list and a training on HCD
# 5 Participate in the field study
# 6 Don’t do all the work yourself, delegate
# 7 Communicate, promote, be visible
# 8 Bring along the right tools
# 9 Use 5 winning HCD techniques
# 10 Be a project manager and diplomat
42



What’s in it for the HCD coach?
 Create a common language – be on the same
 page with the client

 Trust is a better ground for innovative design

 You get to work on the more interesting,
 more challenging projects

 You learn how outsiders see your tools and
 techniques
43



I get to come to Rome
44



  A word of thanks to Max…




A word of thanks to Max…
Turning yourself into a HCD coach
      Koen Peters (kp@namahn.com)

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