Antonis Kocheilas

195 Followers

10 SlideShares 195 Followers 311 Folgens

10 SlideShares 195 Followers 311 Folgens

“WE SELL - OR ELSE.” This is one of the nine obiter dicta that drive the culture at Ogilvy & Mather (O&M), and the one that resonates most with me in my role as Managing Director, Head of Planning. Leading a team of intelligent and intuitive minds, it is vitally important to me that we solve business problems for our clients in a way that continuously adds to their bottom line. During my current tenure at O&M, I have been lucky enough to bring together a global team to successfully plan integrated marketing communications and boost S.C. Johnson’s brands in 80+ markets. Prior to O&M, I served as Managing Partner, Head of Planning for Mullen Lowe Athens, leading the overall strategy for t...

advertising communication strategy marketing planning brand planning digital creativity social media culture ideas advertising agency strategic planning marketing and advertising advertising and marketing brand management management brands luxury branding marketing strategy insights strategic management business business model busi agents and marketers effectiveness efficiency media creative integrated brands planning agencies recession brand building roi agency management

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“WE SELL - OR ELSE.” This is one of the nine obiter dicta that drive the culture at Ogilvy & Mather (O&M), and the one that resonates most with me in my role as Managing Director, Head of Planning. Leading a team of intelligent and intuitive minds, it is vitally important to me that we solve business problems for our clients in a way that continuously adds to their bottom line. During my current tenure at O&M, I have been lucky enough to bring together a global team to successfully plan integrated marketing communications and boost S.C. Johnson’s brands in 80+ markets. Prior to O&M, I served as Managing Partner, Head of Planning for Mullen Lowe Athens, leading the overall strategy for t...

advertising communication strategy marketing planning brand planning digital creativity social media culture ideas advertising agency strategic planning marketing and advertising advertising and marketing brand management management brands luxury branding marketing strategy insights strategic management business business model busi agents and marketers effectiveness efficiency media creative integrated brands planning agencies recession brand building roi agency management