OnTheMob is a Full Service Mobile Agency specializing in : App Marketing: Boosting your app on the App Store and creating a mass downloads event. If we will not deliver, you will not be charged! Mobile Advertising: Full Service, including: Media planning, Media buying, and optimization Mobile Media: In house Mobile Media Agency with millions of unique impressions from premium apps worldwide and in all categories. Contact me at Kobi@onthemob.com

1. Mobile Marketing Agency
Mobile Media
Mobile Advertising
App Marketing
A P P M A R K E T I N G || 2 01 2 M E D I A K I T

2. Who We Are
We are a
Full Service Mobile Agency
Specializing In:
App Marketing
Mobile Advertising
Mobile Media
A P P M A R K E T I N G || 2 01 2 M E D I A K I T Mobile Marketing Agency

3. Who We Are > Some of our International Advertisers
Ori Klein
VP Marketing at AIG
“Working with OnTheMob helped me
gain significant advantage over my
competitors, and reach my target
audience at the lowest cost…”
Since established at 2010, OnTheMob’s portfolio includes
dozens of brands worldwide from all sectors:
Commercial, Faineance, Automobile and many more.
Also, we supply Mobile Media Services to leading International
Ad Networks, Agencies and App development companies.
OnTheMob is part of the Fishman Group, one of Israel ‘s lading
and most renowned private investment groups.
A P P M A R K E T I N G || 2 01 2 M E D I A K I T Mobile Marketing Agency

4. What We Do
Advertisers
Publishers
Developers
App Marketing
Mobile Advertising App Marketing Mobile Media
• Strategy & Creative • App Promotion Strategy • Media planning and setting
• Mobile Strategy development Campaign goals
• Budgeting and Goals
• Rich Media & Banners Campaigns definition • Media Buying
• Landing Pages
• Development for Mobile • Campaign Management • Campaign Management &
Optimization
• iPhone App Development • Results monitoring and
• Android App Development Campaign Optimization • Campaign Analytics reports
• Web Apps
A P P M A R K E T I N G || 2 01 2 M E D I A K I T Mobile Marketing Agency

5. What We Do > App Marketing
• iPhone App Store is one of the most competitive markets worldwide!
• There are over 550,000 applications, but only a small number of apps are successful and break into the top ranks.
• We built a marketing plan for each App Store by country which will by tailored to your app’s niche.
• We get the right media for you by defining geo-location, categories, mobile web, best local apps, blind networks and premium
networks all around the world.
• In the process of receiving the result wanted, a huge increase in number of downloads, we mainly use the following tools:
• Massive Cross Platform Media Buying
• Product Management (product road map, version updates, etc.)
• Organic promotion among target audience in industry blogs, Social Networks, local press and many other channels.
We will boost your app by driving
thousands of users to your App Store page
to create mass downloads event *
* If we will not deliver, you will not be charged!
A P P M A R K E T I N G || 2 01 2 M E D I A K I T Mobile Marketing Agency

6. What We Do > App Marketing > Case Study : S-Peach - Voice Recognition
Campaign Goal:
“… In less than
Entering the Top 10 Free Apps in Brazil’s App Store within 24 hours. 14 hours the
App was No. 1 in
Campaign strategy: the Brazilian
We Invested the entire budget in mobile media on blind, semi premium and premium Appstore…”
mobile media in order to give the app the download boost required.
Campaign Summary:
Launch: September 28, 2011 at 10:30 AM.
App progress in the App Store, 5h from
Optimization: We used 5 different creatives which campaign launching (Started #2500
were constantly changed according to results: Rank)
Results: After only 5 hours, the App entered to the 16:30 18:00 19:00 21:30 23:00
0
Top 25 free apps.
2
In less than 14 hours the App was No. 1 4
6
in the Brazilian App store. 8
10
Due to a huge number of downloads, the paid app was
12
promoted as well and got to #72 in the Top paid apps! 14
16
A P P M A R K E T I N G || 2 01 2 M E D I A K I T Mobile Marketing Agency

7. What We Do > App Marketing > Case Study : AUTO - Automobile Magazine
Campaign Goal:
“… In less than
Entering the Top 25 Free Apps in the Israeli App Store Within 24 hours. 47 hours… the
App was ranked
Campaign strategy:
We built a massive Media Spread using only premium mobile media (from local IL Apps
2nd in the Israeli
and International Apps with IL traffic) in order to give the app the download boost Appstore…”
required.
Campaign Summary:
Launch: August 28, 2011 at 7:00 AM. App progress in the App Store, 5h from
campaign launching (Started #2500
Results: After only 5 hours the App was ranked at
Rank)
#275 and at the Top Free Apps. In less than 47
12:0013:3019:3023:3013:0015:3007:4013:00
hours from campaign launched it was 0
50
ranked 2nd in the Israeli App Store.
100
150
200
250
300
A P P M A R K E T I N G || 2 01 2 M E D I A K I T Mobile Marketing Agency

8. What We Do > App Marketing > Case Study : SlotoMania- Slots Machines App
Campaign Goal:
“…In less than
Entering the Top 25 Free Apps in the Gaming - Casino Category in the New-Zeeland App Store 27 hours the
within 72 hour’s campaign.
App was ranked
Campaign strategy: 1st in Casino
We built a Media Spread using mobile media in blind, semi premium and premium mobile Category…”
media in order to give the app the download boost required.
Campaign Summary:
Launching: September , 2011 at 5:30 PM. App progress in the App Store, 6h from
campaign launching (Started #2500
Results: In less than 27 hour’s the App was
Rank)
ranked 1st in Casino Category, #47 in 21:3022:3023:3000:3001:3003:3006:3010:3018:30
Top Free Games Category and 113 in Top 0
50
Free Apps in the New Zeeland App Store.
100
150
200
250
A P P M A R K E T I N G || 2 01 2 M E D I A K I T Mobile Marketing Agency

9. Mobile Marketing Agency
For more information:
onthemob.com
info@onthemob.com
Tel. US +1-415-800-4467
Tel. IL +972-3-625-3755
A P P M A R K E T I N G || 2 01 2 M E D I A K I T