SlideShare a Scribd company logo

How small charities can apply the techniques of big campaigns

•Download as PPT, PDF•
•
K
KnowHowNonProfit

Presentation given at #nfpsm convention in London, June 2011. Using examples of UK charities to inspire others to use social media in their campaigns. By Madeleine Sugden and Damien Clarkson of KnowHow NonProfit.

Technology
1 of 77
How to apply the techniques of big campaigns to small charities Madeleine Sugden and Damien Clarkson Third Communications Digital Communications and Social Media Convention (#nfpsm) - 13 June 2011
Big charities / small charities ,[object Object],[object Object],[object Object],[object Object]
Size doesn’t matter ,[object Object],[object Object],[object Object]
Step 1 – your message ,[object Object],[object Object],[object Object]
 
Greenpeace – Mattel campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
WWF – The Panda Made Me Do It ,[object Object],[object Object],[object Object],[object Object]
 
Time to Change - pledge ,[object Object],[object Object],[object Object],[object Object],[object Object]
These big charity campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Chance UK – Big Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Craftivist Collective – Don’t Blow It ,[object Object],[object Object],[object Object],[object Object]
Step 2 – plan your channels ,[object Object],[object Object],[object Object],[object Object]
 
RNIB - I’d Miss ,[object Object],[object Object],[object Object]
 
CarersUK – use of Flickr ,[object Object],[object Object],[object Object]
These big charity campaigns ,[object Object],[object Object],[object Object],[object Object]
 
Leukaemia & Lymphoma Research ,[object Object],[object Object]
 
 
 
Make a Wish Foundation UK ,[object Object],[object Object],[object Object],[object Object]
Step 3 – plan your asks ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
RSPB – become a member ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Crisis – Investors Programme ,[object Object],[object Object],[object Object]
 
Oxfam – Unwrapped ,[object Object],[object Object]
These big charity campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
I CAN – adopt a word ,[object Object],[object Object],[object Object]
 
Thames Reach – homeless text ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Charity Checkout ,[object Object],[object Object],[object Object]
 
BuzzBnk – power of the crowd ,[object Object],[object Object],[object Object]
 
BuzzBnk – give time ,[object Object],[object Object],[object Object],[object Object]
 
BeatBullying – CyberMentors widget ,[object Object]
Step 4 – involve your supporters ,[object Object],[object Object],[object Object]
 
BHF – petition thanks ,[object Object],[object Object],[object Object]
 
Save the Children - thanks ,[object Object],[object Object],[object Object],[object Object]
These big charity campaigns ,[object Object],[object Object],[object Object],[object Object]
 
MND Scotland - thanks ,[object Object],[object Object],[object Object],[object Object]
 
Pink Glove Dance ,[object Object],[object Object],[object Object],[object Object]
Step 5 – make some noise ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Missing People - twitter campaign ,[object Object],[object Object],[object Object],[object Object]
 
Hardest Hit coalition ,[object Object],[object Object]
 
Our War BBC3 - #ourwar ,[object Object],[object Object],[object Object],[object Object]
Step 6 – measure effectiveness ,[object Object],[object Object],[object Object]
 
Measure your tweets ,[object Object],[object Object],[object Object]
 
Reason Digital – Living Streets campaign ,[object Object],[object Object],[object Object]
 
Living Streets ,[object Object],[object Object],[object Object],[object Object]
 
 
Water Aid - #wateraid24 campaign ,[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Get in touch… KnowHow NonProfit www.knowhownonprofit.org @knowhownonprof @madlinsudn @damienclarkson

Recommended

Fundraising using social media and internet presentation
Fundraising using social media and internet presentationFundraising using social media and internet presentation
Fundraising using social media and internet presentationFrancis Mwenja
 
Good bites...on digital 07_05_2011
Good bites...on digital 07_05_2011Good bites...on digital 07_05_2011
Good bites...on digital 07_05_2011GOOD Agency
 
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
 
Multichannel Marketing for the Small Nonprofit
Multichannel Marketing for the Small NonprofitMultichannel Marketing for the Small Nonprofit
Multichannel Marketing for the Small NonprofitJulia Campbell
 
Social Media Campaign
Social Media CampaignSocial Media Campaign
Social Media Campaignamettraux
 
Nonprofits On Facebook: Real Life Examples of What's Working
Nonprofits On Facebook: Real Life Examples of What's WorkingNonprofits On Facebook: Real Life Examples of What's Working
Nonprofits On Facebook: Real Life Examples of What's WorkingCommunity Foundation of Sarasota County
 
Developing Multichannel Campaigns
Developing Multichannel CampaignsDeveloping Multichannel Campaigns
Developing Multichannel CampaignsRad Campaign and Women Who Tech
 
Valley Gives: Communicate your message
Valley Gives: Communicate your messageValley Gives: Communicate your message
Valley Gives: Communicate your messagemdechiara
 

Recommended

Fundraising using social media and internet presentation
Fundraising using social media and internet presentationFundraising using social media and internet presentation
Fundraising using social media and internet presentationFrancis Mwenja
 
Good bites...on digital 07_05_2011
Good bites...on digital 07_05_2011Good bites...on digital 07_05_2011
Good bites...on digital 07_05_2011GOOD Agency
 
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
 
Multichannel Marketing for the Small Nonprofit
Multichannel Marketing for the Small NonprofitMultichannel Marketing for the Small Nonprofit
Multichannel Marketing for the Small NonprofitJulia Campbell
 
Social Media Campaign
Social Media CampaignSocial Media Campaign
Social Media Campaignamettraux
 
Nonprofits On Facebook: Real Life Examples of What's Working
Nonprofits On Facebook: Real Life Examples of What's WorkingNonprofits On Facebook: Real Life Examples of What's Working
Nonprofits On Facebook: Real Life Examples of What's WorkingCommunity Foundation of Sarasota County
 
Developing Multichannel Campaigns
Developing Multichannel CampaignsDeveloping Multichannel Campaigns
Developing Multichannel CampaignsRad Campaign and Women Who Tech
 
Valley Gives: Communicate your message
Valley Gives: Communicate your messageValley Gives: Communicate your message
Valley Gives: Communicate your messagemdechiara
 
Makerble for Charities
Makerble for CharitiesMakerble for Charities
Makerble for CharitiesMakerble Change the world your way
 
2011_RDA_Incentives
2011_RDA_Incentives2011_RDA_Incentives
2011_RDA_Incentivesmguckin
 
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
 
Best Practices in Financial Services Social Media: What's Trending Now and Wh...
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Best Practices in Financial Services Social Media: What's Trending Now and Wh...
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
 
Trust for London social media training day slides
Trust for London social media training day slides Trust for London social media training day slides
Trust for London social media training day slides Neo
 
'Converting likes to cash' FF Amsterdam
'Converting likes to cash' FF Amsterdam'Converting likes to cash' FF Amsterdam
'Converting likes to cash' FF AmsterdamSarah Clifton
 
Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016GlobalGiving
 
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
 
Social Media Case Study – Charity: water
Social Media Case Study – Charity: waterSocial Media Case Study – Charity: water
Social Media Case Study – Charity: waterMayank Dhingra
 
The Art of Storytelling in the Digital Age
The Art of Storytelling in the Digital AgeThe Art of Storytelling in the Digital Age
The Art of Storytelling in the Digital AgeJulia Campbell
 
Inspiring and building an online community
Inspiring and building an online communityInspiring and building an online community
Inspiring and building an online communityJustGiving
 
PHP 2 8 2011 Social Good Social Networking
PHP 2 8 2011 Social Good Social NetworkingPHP 2 8 2011 Social Good Social Networking
PHP 2 8 2011 Social Good Social NetworkingSocial Media and Digital Strategy Consulting
 
How we can bring our stories to life - a guide for charities
How we can bring our stories to life - a guide for charities How we can bring our stories to life - a guide for charities
How we can bring our stories to life - a guide for charities sounddelivery
 
Online Fundraising Workshop - Quito 2017
Online Fundraising Workshop - Quito 2017Online Fundraising Workshop - Quito 2017
Online Fundraising Workshop - Quito 2017GlobalGiving
 
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
 
Millennials and Giving
Millennials and GivingMillennials and Giving
Millennials and Givingmdechiara
 
Crowdsourced campaigns - Stockholm October 2014
Crowdsourced campaigns - Stockholm October 2014Crowdsourced campaigns - Stockholm October 2014
Crowdsourced campaigns - Stockholm October 2014Neo
 
MAKEAWISH
MAKEAWISHMAKEAWISH
MAKEAWISHAnwar Chagollan`
 
John Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagramJohn Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagrammdechiara
 
Finding the Activation Point​. Developing behaviour change campaigns conferen...
Finding the Activation Point​. Developing behaviour change campaigns conferen...Finding the Activation Point​. Developing behaviour change campaigns conferen...
Finding the Activation Point​. Developing behaviour change campaigns conferen...CharityComms
 
How do we get people to do what's good for them? Touch, Look, Check. Developi...
How do we get people to do what's good for them? Touch, Look, Check. Developi...How do we get people to do what's good for them? Touch, Look, Check. Developi...
How do we get people to do what's good for them? Touch, Look, Check. Developi...CharityComms
 
Understanding behaviour change in context. Developing behaviour change campai...
Understanding behaviour change in context. Developing behaviour change campai...Understanding behaviour change in context. Developing behaviour change campai...
Understanding behaviour change in context. Developing behaviour change campai...CharityComms
 

More Related Content

What's hot

2011_RDA_Incentives
2011_RDA_Incentives2011_RDA_Incentives
2011_RDA_Incentivesmguckin
 
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
 
Best Practices in Financial Services Social Media: What's Trending Now and Wh...
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Best Practices in Financial Services Social Media: What's Trending Now and Wh...
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
 
Trust for London social media training day slides
Trust for London social media training day slides Trust for London social media training day slides
Trust for London social media training day slides Neo
 
'Converting likes to cash' FF Amsterdam
'Converting likes to cash' FF Amsterdam'Converting likes to cash' FF Amsterdam
'Converting likes to cash' FF AmsterdamSarah Clifton
 
Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016GlobalGiving
 
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
 
Social Media Case Study – Charity: water
Social Media Case Study – Charity: waterSocial Media Case Study – Charity: water
Social Media Case Study – Charity: waterMayank Dhingra
 
The Art of Storytelling in the Digital Age
The Art of Storytelling in the Digital AgeThe Art of Storytelling in the Digital Age
The Art of Storytelling in the Digital AgeJulia Campbell
 
Inspiring and building an online community
Inspiring and building an online communityInspiring and building an online community
Inspiring and building an online communityJustGiving
 
How we can bring our stories to life - a guide for charities
How we can bring our stories to life - a guide for charities How we can bring our stories to life - a guide for charities
How we can bring our stories to life - a guide for charities sounddelivery
 
Online Fundraising Workshop - Quito 2017
Online Fundraising Workshop - Quito 2017Online Fundraising Workshop - Quito 2017
Online Fundraising Workshop - Quito 2017GlobalGiving
 
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
 
Millennials and Giving
Millennials and GivingMillennials and Giving
Millennials and Givingmdechiara
 
Crowdsourced campaigns - Stockholm October 2014
Crowdsourced campaigns - Stockholm October 2014Crowdsourced campaigns - Stockholm October 2014
Crowdsourced campaigns - Stockholm October 2014Neo
 
John Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagramJohn Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagrammdechiara
 

What's hot (19)

Makerble for Charities
Makerble for CharitiesMakerble for Charities
Makerble for Charities
 
2011_RDA_Incentives
2011_RDA_Incentives2011_RDA_Incentives
2011_RDA_Incentives
 
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
 
Best Practices in Financial Services Social Media: What's Trending Now and Wh...
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Best Practices in Financial Services Social Media: What's Trending Now and Wh...
Best Practices in Financial Services Social Media: What's Trending Now and Wh...
 
Trust for London social media training day slides
Trust for London social media training day slides Trust for London social media training day slides
Trust for London social media training day slides
 
'Converting likes to cash' FF Amsterdam
'Converting likes to cash' FF Amsterdam'Converting likes to cash' FF Amsterdam
'Converting likes to cash' FF Amsterdam
 
Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016
 
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...
 
Social Media Case Study – Charity: water
Social Media Case Study – Charity: waterSocial Media Case Study – Charity: water
Social Media Case Study – Charity: water
 
The Art of Storytelling in the Digital Age
The Art of Storytelling in the Digital AgeThe Art of Storytelling in the Digital Age
The Art of Storytelling in the Digital Age
 
Inspiring and building an online community
Inspiring and building an online communityInspiring and building an online community
Inspiring and building an online community
 
PHP 2 8 2011 Social Good Social Networking
PHP 2 8 2011 Social Good Social NetworkingPHP 2 8 2011 Social Good Social Networking
PHP 2 8 2011 Social Good Social Networking
 
How we can bring our stories to life - a guide for charities
How we can bring our stories to life - a guide for charities How we can bring our stories to life - a guide for charities
How we can bring our stories to life - a guide for charities
 
Online Fundraising Workshop - Quito 2017
Online Fundraising Workshop - Quito 2017Online Fundraising Workshop - Quito 2017
Online Fundraising Workshop - Quito 2017
 
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
 
Millennials and Giving
Millennials and GivingMillennials and Giving
Millennials and Giving
 
Crowdsourced campaigns - Stockholm October 2014
Crowdsourced campaigns - Stockholm October 2014Crowdsourced campaigns - Stockholm October 2014
Crowdsourced campaigns - Stockholm October 2014
 
MAKEAWISH
MAKEAWISHMAKEAWISH
MAKEAWISH
 
John Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagramJohn Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagram
 

Viewers also liked

Finding the Activation Point​. Developing behaviour change campaigns conferen...
Finding the Activation Point​. Developing behaviour change campaigns conferen...Finding the Activation Point​. Developing behaviour change campaigns conferen...
Finding the Activation Point​. Developing behaviour change campaigns conferen...CharityComms
 
How do we get people to do what's good for them? Touch, Look, Check. Developi...
How do we get people to do what's good for them? Touch, Look, Check. Developi...How do we get people to do what's good for them? Touch, Look, Check. Developi...
How do we get people to do what's good for them? Touch, Look, Check. Developi...CharityComms
 
Understanding behaviour change in context. Developing behaviour change campai...
Understanding behaviour change in context. Developing behaviour change campai...Understanding behaviour change in context. Developing behaviour change campai...
Understanding behaviour change in context. Developing behaviour change campai...CharityComms
 
Choose your messenger - Change4Life. Developing behaviour change campaigns co...
Choose your messenger - Change4Life. Developing behaviour change campaigns co...Choose your messenger - Change4Life. Developing behaviour change campaigns co...
Choose your messenger - Change4Life. Developing behaviour change campaigns co...CharityComms
 
How do we get people to do what's good for them? Let's do this! Developing be...
How do we get people to do what's good for them? Let's do this! Developing be...How do we get people to do what's good for them? Let's do this! Developing be...
How do we get people to do what's good for them? Let's do this! Developing be...CharityComms
 
How do we get people to do things for the common good? Water explorers. Devel...
How do we get people to do things for the common good? Water explorers. Devel...How do we get people to do things for the common good? Water explorers. Devel...
How do we get people to do things for the common good? Water explorers. Devel...CharityComms
 
How do we get people to do things for the common good? Parkinson's in the wor...
How do we get people to do things for the common good? Parkinson's in the wor...How do we get people to do things for the common good? Parkinson's in the wor...
How do we get people to do things for the common good? Parkinson's in the wor...CharityComms
 
How do we get people to do what's good for them? Dry January. Developing beha...
How do we get people to do what's good for them? Dry January. Developing beha...How do we get people to do what's good for them? Dry January. Developing beha...
How do we get people to do what's good for them? Dry January. Developing beha...CharityComms
 
Changing behaviour, changing attitudes - Time to change. Developing behaviour...
Changing behaviour, changing attitudes - Time to change. Developing behaviour...Changing behaviour, changing attitudes - Time to change. Developing behaviour...
Changing behaviour, changing attitudes - Time to change. Developing behaviour...CharityComms
 
More than just pulling people out of the water. Developing behaviour change c...
More than just pulling people out of the water. Developing behaviour change c...More than just pulling people out of the water. Developing behaviour change c...
More than just pulling people out of the water. Developing behaviour change c...CharityComms
 
Programme design for impact - Keep Britain Tidy​. Developing behaviour change...
Programme design for impact - Keep Britain Tidy​. Developing behaviour change...Programme design for impact - Keep Britain Tidy​. Developing behaviour change...
Programme design for impact - Keep Britain Tidy​. Developing behaviour change...CharityComms
 
How do we get people to do things for the common good? From rights to empathy...
How do we get people to do things for the common good? From rights to empathy...How do we get people to do things for the common good? From rights to empathy...
How do we get people to do things for the common good? From rights to empathy...CharityComms
 
Getting practical with behavioural tools. Developing behaviour change campaig...
Getting practical with behavioural tools. Developing behaviour change campaig...Getting practical with behavioural tools. Developing behaviour change campaig...
Getting practical with behavioural tools. Developing behaviour change campaig...CharityComms
 
Behaviour change - seven questions to ask yourself. Developing behaviour chan...
Behaviour change - seven questions to ask yourself. Developing behaviour chan...Behaviour change - seven questions to ask yourself. Developing behaviour chan...
Behaviour change - seven questions to ask yourself. Developing behaviour chan...CharityComms
 
Understand the barriers so you can break them down - This Girl Can. Developin...
Understand the barriers so you can break them down - This Girl Can. Developin...Understand the barriers so you can break them down - This Girl Can. Developin...
Understand the barriers so you can break them down - This Girl Can. Developin...CharityComms
 
Designing a wiser behaviour change campaign. Developing behaviour change camp...
Designing a wiser behaviour change campaign. Developing behaviour change camp...Designing a wiser behaviour change campaign. Developing behaviour change camp...
Designing a wiser behaviour change campaign. Developing behaviour change camp...CharityComms
 
Crystallising your vision, mission and values
Crystallising your vision, mission and valuesCrystallising your vision, mission and values
Crystallising your vision, mission and valuesCharityComms
 
Creazione di un piano di comunicazione digitale
Creazione di un piano di comunicazione digitaleCreazione di un piano di comunicazione digitale
Creazione di un piano di comunicazione digitaleDiego Ronchi
 
Charity Power Point
Charity Power PointCharity Power Point
Charity Power PointRob Golding
 

Viewers also liked (20)

Finding the Activation Point​. Developing behaviour change campaigns conferen...
Finding the Activation Point​. Developing behaviour change campaigns conferen...Finding the Activation Point​. Developing behaviour change campaigns conferen...
Finding the Activation Point​. Developing behaviour change campaigns conferen...
 
How do we get people to do what's good for them? Touch, Look, Check. Developi...
How do we get people to do what's good for them? Touch, Look, Check. Developi...How do we get people to do what's good for them? Touch, Look, Check. Developi...
How do we get people to do what's good for them? Touch, Look, Check. Developi...
 
Understanding behaviour change in context. Developing behaviour change campai...
Understanding behaviour change in context. Developing behaviour change campai...Understanding behaviour change in context. Developing behaviour change campai...
Understanding behaviour change in context. Developing behaviour change campai...
 
Choose your messenger - Change4Life. Developing behaviour change campaigns co...
Choose your messenger - Change4Life. Developing behaviour change campaigns co...Choose your messenger - Change4Life. Developing behaviour change campaigns co...
Choose your messenger - Change4Life. Developing behaviour change campaigns co...
 
How do we get people to do what's good for them? Let's do this! Developing be...
How do we get people to do what's good for them? Let's do this! Developing be...How do we get people to do what's good for them? Let's do this! Developing be...
How do we get people to do what's good for them? Let's do this! Developing be...
 
How do we get people to do things for the common good? Water explorers. Devel...
How do we get people to do things for the common good? Water explorers. Devel...How do we get people to do things for the common good? Water explorers. Devel...
How do we get people to do things for the common good? Water explorers. Devel...
 
How do we get people to do things for the common good? Parkinson's in the wor...
How do we get people to do things for the common good? Parkinson's in the wor...How do we get people to do things for the common good? Parkinson's in the wor...
How do we get people to do things for the common good? Parkinson's in the wor...
 
How do we get people to do what's good for them? Dry January. Developing beha...
How do we get people to do what's good for them? Dry January. Developing beha...How do we get people to do what's good for them? Dry January. Developing beha...
How do we get people to do what's good for them? Dry January. Developing beha...
 
Changing behaviour, changing attitudes - Time to change. Developing behaviour...
Changing behaviour, changing attitudes - Time to change. Developing behaviour...Changing behaviour, changing attitudes - Time to change. Developing behaviour...
Changing behaviour, changing attitudes - Time to change. Developing behaviour...
 
More than just pulling people out of the water. Developing behaviour change c...
More than just pulling people out of the water. Developing behaviour change c...More than just pulling people out of the water. Developing behaviour change c...
More than just pulling people out of the water. Developing behaviour change c...
 
Programme design for impact - Keep Britain Tidy​. Developing behaviour change...
Programme design for impact - Keep Britain Tidy​. Developing behaviour change...Programme design for impact - Keep Britain Tidy​. Developing behaviour change...
Programme design for impact - Keep Britain Tidy​. Developing behaviour change...
 
How do we get people to do things for the common good? From rights to empathy...
How do we get people to do things for the common good? From rights to empathy...How do we get people to do things for the common good? From rights to empathy...
How do we get people to do things for the common good? From rights to empathy...
 
Getting practical with behavioural tools. Developing behaviour change campaig...
Getting practical with behavioural tools. Developing behaviour change campaig...Getting practical with behavioural tools. Developing behaviour change campaig...
Getting practical with behavioural tools. Developing behaviour change campaig...
 
Behaviour change - seven questions to ask yourself. Developing behaviour chan...
Behaviour change - seven questions to ask yourself. Developing behaviour chan...Behaviour change - seven questions to ask yourself. Developing behaviour chan...
Behaviour change - seven questions to ask yourself. Developing behaviour chan...
 
Understand the barriers so you can break them down - This Girl Can. Developin...
Understand the barriers so you can break them down - This Girl Can. Developin...Understand the barriers so you can break them down - This Girl Can. Developin...
Understand the barriers so you can break them down - This Girl Can. Developin...
 
Designing a wiser behaviour change campaign. Developing behaviour change camp...
Designing a wiser behaviour change campaign. Developing behaviour change camp...Designing a wiser behaviour change campaign. Developing behaviour change camp...
Designing a wiser behaviour change campaign. Developing behaviour change camp...
 
Mission Vision Values
Mission Vision ValuesMission Vision Values
Mission Vision Values
 
Crystallising your vision, mission and values
Crystallising your vision, mission and valuesCrystallising your vision, mission and values
Crystallising your vision, mission and values
 
Creazione di un piano di comunicazione digitale
Creazione di un piano di comunicazione digitaleCreazione di un piano di comunicazione digitale
Creazione di un piano di comunicazione digitale
 
Charity Power Point
Charity Power PointCharity Power Point
Charity Power Point
 

Similar to How small charities can apply the techniques of big campaigns

Fundraising using social media n internet presentation
Fundraising using social media n internet presentationFundraising using social media n internet presentation
Fundraising using social media n internet presentationFrancis Mwenja
 
Individual Giving Save A Mother Social Media Internship 2011
Individual Giving Save A Mother Social Media Internship 2011Individual Giving Save A Mother Social Media Internship 2011
Individual Giving Save A Mother Social Media Internship 2011Save A Mother
 
The Benefits of Social Media - VAL - Future Focus 15
The Benefits of Social Media - VAL - Future Focus 15The Benefits of Social Media - VAL - Future Focus 15
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
 
The Benefits of Social Media - VAL - Future Focus 15
The Benefits of Social Media - VAL - Future Focus 15The Benefits of Social Media - VAL - Future Focus 15
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
 
Exult Conference - Intro so Social Media
Exult Conference - Intro so Social MediaExult Conference - Intro so Social Media
Exult Conference - Intro so Social MediaGivealittle
 
IOF crowd funding slides july 2011
IOF crowd funding slides july 2011IOF crowd funding slides july 2011
IOF crowd funding slides july 2011nburne
 
Fundraising 3.0: Turning social data into repeat donations
Fundraising 3.0: Turning social data into repeat donationsFundraising 3.0: Turning social data into repeat donations
Fundraising 3.0: Turning social data into repeat donationsDarren Fower - Shine Charity
 
Understanding the new breed of digital donors and how to maximise your fundra...
Understanding the new breed of digital donors and how to maximise your fundra...Understanding the new breed of digital donors and how to maximise your fundra...
Understanding the new breed of digital donors and how to maximise your fundra...Bryan Miller
 
Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Matt Granfield
 
Fundraising 3.0: Turning social data into repeat donations
Fundraising 3.0: Turning social data into repeat donationsFundraising 3.0: Turning social data into repeat donations
Fundraising 3.0: Turning social data into repeat donationsAdvanced Business Solutions
 
Social Media: Engage
Social Media: EngageSocial Media: Engage
Social Media: EngageSymphony3
 
Using Social Media For Fundraising
Using Social Media For FundraisingUsing Social Media For Fundraising
Using Social Media For FundraisingLasa UK
 
Using social media to connect to your supporters (november 2011)
Using social media to connect to your supporters (november 2011)Using social media to connect to your supporters (november 2011)
Using social media to connect to your supporters (november 2011)Honey Lucas
 
110329 Surrey Community Action: Social media planning
110329 Surrey Community Action: Social media planning110329 Surrey Community Action: Social media planning
110329 Surrey Community Action: Social media planningMark Walker
 
Campaign Research
Campaign ResearchCampaign Research
Campaign ResearchRuby Hooper
 

Similar to How small charities can apply the techniques of big campaigns (20)

Fundraising using social media n internet presentation
Fundraising using social media n internet presentationFundraising using social media n internet presentation
Fundraising using social media n internet presentation
 
Fundraising 2.0
Fundraising 2.0Fundraising 2.0
Fundraising 2.0
 
Social Media for Sociall Good
Social Media for Sociall Good Social Media for Sociall Good
Social Media for Sociall Good
 
Individual Giving Save A Mother Social Media Internship 2011
Individual Giving Save A Mother Social Media Internship 2011Individual Giving Save A Mother Social Media Internship 2011
Individual Giving Save A Mother Social Media Internship 2011
 
The Benefits of Social Media - VAL - Future Focus 15
The Benefits of Social Media - VAL - Future Focus 15The Benefits of Social Media - VAL - Future Focus 15
The Benefits of Social Media - VAL - Future Focus 15
 
The Benefits of Social Media - VAL - Future Focus 15
The Benefits of Social Media - VAL - Future Focus 15The Benefits of Social Media - VAL - Future Focus 15
The Benefits of Social Media - VAL - Future Focus 15
 
MKT Final Report
MKT Final ReportMKT Final Report
MKT Final Report
 
Exult Conference - Intro so Social Media
Exult Conference - Intro so Social MediaExult Conference - Intro so Social Media
Exult Conference - Intro so Social Media
 
IOF crowd funding slides july 2011
IOF crowd funding slides july 2011IOF crowd funding slides july 2011
IOF crowd funding slides july 2011
 
Fundraising 3.0: Turning social data into repeat donations
Fundraising 3.0: Turning social data into repeat donationsFundraising 3.0: Turning social data into repeat donations
Fundraising 3.0: Turning social data into repeat donations
 
Understanding the new breed of digital donors and how to maximise your fundra...
Understanding the new breed of digital donors and how to maximise your fundra...Understanding the new breed of digital donors and how to maximise your fundra...
Understanding the new breed of digital donors and how to maximise your fundra...
 
Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101
 
Fundraising 3.0: Turning social data into repeat donations
Fundraising 3.0: Turning social data into repeat donationsFundraising 3.0: Turning social data into repeat donations
Fundraising 3.0: Turning social data into repeat donations
 
Social Media: Engage
Social Media: EngageSocial Media: Engage
Social Media: Engage
 
Using Social Media For Fundraising
Using Social Media For FundraisingUsing Social Media For Fundraising
Using Social Media For Fundraising
 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy Guide
 
Using social media to connect to your supporters (november 2011)
Using social media to connect to your supporters (november 2011)Using social media to connect to your supporters (november 2011)
Using social media to connect to your supporters (november 2011)
 
110329 Surrey Community Action: Social media planning
110329 Surrey Community Action: Social media planning110329 Surrey Community Action: Social media planning
110329 Surrey Community Action: Social media planning
 
Campaign Research
Campaign ResearchCampaign Research
Campaign Research
 
Research template (1)
Research template (1)Research template (1)
Research template (1)
 

Recently uploaded

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 

Recently uploaded (20)

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 

How small charities can apply the techniques of big campaigns

  • 1. How to apply the techniques of big campaigns to small charities Madeleine Sugden and Damien Clarkson Third Communications Digital Communications and Social Media Convention (#nfpsm) - 13 June 2011
  • 2.
  • 3.
  • 4.
  • 5.  
  • 6.
  • 7.  
  • 8.
  • 9.  
  • 10.
  • 11.
  • 12.  
  • 13.
  • 14.  
  • 15.
  • 16.
  • 17.  
  • 18.
  • 19.  
  • 20.
  • 21.
  • 22.  
  • 23.
  • 24.  
  • 25.  
  • 26.  
  • 27.
  • 28.
  • 29.  
  • 30.
  • 31.  
  • 32.
  • 33.  
  • 34.
  • 35.
  • 36.  
  • 37.
  • 38.  
  • 39.
  • 40.  
  • 41.
  • 42.  
  • 43.
  • 44.  
  • 45.
  • 46.  
  • 47.
  • 48.
  • 49.  
  • 50.
  • 51.  
  • 52.
  • 53.
  • 54.  
  • 55.
  • 56.  
  • 57.
  • 58.
  • 59.  
  • 60.
  • 61.  
  • 62.
  • 63.  
  • 64.
  • 65.
  • 66.  
  • 67.
  • 68.  
  • 69.
  • 70.  
  • 71.
  • 72.  
  • 73.  
  • 74.
  • 75.
  • 76.  
  • 77. Get in touch… KnowHow NonProfit www.knowhownonprofit.org @knowhownonprof @madlinsudn @damienclarkson

Editor's Notes

  1. http://ow.ly/5fvlb
  2. Think about different activities your organisation undertakes: Fundraising Campaigning Service Delivery Events Policy Tools like Mentionmapp look at different Twitter accounts and identify other accounts they have recently been socially active with.