The document discusses various companies that have advertised on porn websites in unconventional ways. It describes how IKEA created a parody porn site called "HotMalm" that generated significant publicity. It also discusses how the clothing company Me Undies and animal rights group PETA advertised on porn sites unorthodoxly and were able to get very low advertising rates as well as media coverage. Links are provided for further reading on some of these campaigns.

1. WHEN
PORN
ADS
MEETS
This presentation is completely Safe For Work
Startup & Digital Marketing - www.romainsimon.net

2. #1 HotMalm

3. Is this a new porn website you don’t know about?

4. Seems legit? Let’s click on the first picture.

5. This is actually an IKEA parody!

6. Results ?
9000+
Likes
1500+
Tweets
and of course a lot of PR

7. #2 I want to be
inside you

8. Imagine you are on your favorite
nasty website and you see this

9. Actually, the ad you see is targeted
Unfortunately this one
was not approved

10. Results ?
3X
more impressions than regular sites combined
(Google, Twitter and Facebook)
10X
cheaper than the Cost per Impression of
regular websites
90%
of clicks were first-time visitors
4X
more customer retention than Facebook Ads
and a lot of PR on Buzzfeed, CNBC,
Venturebeat, Fastcompany, Twitter, Reddit, …

11. #3 SHE LOVES
LONG _OCKS

12. Me Undies also tried to put ads
on a porn website
They also got a really low cost per impression…
but we have no idea of the detailled results

13. #4 Peta

14. Yes, this is Peta’s website. Confused?

15. What?? Peta opening a Porn website?

16. And once they got some PR

17. Enjoy yourself
 Hot Malm (Ikea)
http://www.hotmalm.com
THIS ONE IS A MUST-READ
 Eat24 : How to advertise on a porn website
http://blog.eat24hours.com/how-to-advertise-on-a-porn-website/
 Why one advertiser is betting on porn
http://digiday.com/brands/why-one-advertiser-is-betting-on-porn/
 Me Undies advertises on Porn site
http://www.inc.com/francesca-fenzi/meundies-advertises-on-porn-site.html
 Peta Porn
http://viz.cwrl.utexas.edu/content/meat-murder-peta-porn?page=5

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