David Skok presented on how Global News is disrupting traditional media by focusing on attracting audiences, achieving sustainability, and changing culture. Some key changes Global News has made include redesigning sites to emphasize story streams over curated lineups on mobile, implementing a new content management system to make posting and sharing easier, and shifting editorial workflows to include hourly huddles, real-time analytics, weekly meetings with broadcast teams, and specialized desks covering various beats.

1. BE THE DISRUPTOR:
THE EPILOGUE (so far!)
Presentation to #ISOJ
David Skok, @dskok
Director of Digital @globaltvnews
www.globalnews.ca

3. How do we attract an audience?
(Jobs to be done)
How do we reach sustainability?
(Modularity vs. interdependence)
How do we change the culture?
(RPP Model)
AFRAMEWORK FORANSWERING…

4.  Every story is ongoing
 Every beat is a site
 Every author is a brand
GLOBALNEWS.CASITE PHILOSOPHY

5. 1. SITE REDESIGN
• Editorial: Emphasis on
posts
• Layout: Story “stream”
over a “curated” lineup
• Design: Mobile first
• Sales: Sponsored,
branded and featured
partner content
Major findings

6. 2. NEW CONTENT MANAGEMENT SYSTEM
• Editorial: “Frictionless
posting and metatags/
SEO/sharing
• IT: Market forces and scale,
WordPress (powers 18% of
the internet)
• Developers: Evolving open
vs. closed community
• Sales: Syndication and ad
targeting

7.  Hourly huddles instead of
daily story meetings
 Real-time analytics
 Weekly editorial meetings
with broadcast
 Breaking news desk
 Local desks (12 newsrooms
across Canada)
 Investigative data desk
 Subject beats, including
world, politics, health,
money, weather & climate,
entertainment and
technology
Beat system Management approaches
3. EDITORIAL WORKFLOWS

9. SUPPER-HOUR NEWSCAST?

10. @dskok
david.skok@globalnews.ca
www.globalnews.ca
THANK YOU