ISOJ 2016

1. INMA GLOBAL MEDIA AWARDS 2016 FINALIST
ZH TABLET

2. One of the largest
multimedia business
groups in Brazil,
market leader in Rio
Grande do Sul
Produces news and
entertainment for
TV, radio,
newspaper and
digital platforms
58 years of
operation in
southern
Brazil
2nd
most awarded
media group 5000
employees

3. 58% digital
circulation y/y
increase
4th biggest brazilian
newspaper, with
impact to 5,7MM
readers/month
51 years
of operation
4th
most awarded
journalism
brand
209k
readers
(total
circulation in
february)

4. PROGRAMMATIC
(Fast Ads)
TIMELINE
clicSTUDIO
(Branded content)
• Presale (5000 in the waiting list)
• Launch: national case
• Interruption in the campaign for lack of
products at retail
• Booth at retail stores to capture leads
ZH Tablet
Superedição
de fim de
semana and
ZH Domingo Digital
APRIL
new tablet models
(basic and premium)
clubs
segmentation
(women, wellness)
AUGUST
app Gre-Nal
OCTOBER
LICENSIN
G
2015 2016
NOVEMBER
credit card
and
financial
services

5. CONTEXT
EXPOSURE TO GLOBAL ECONOMY
LOGISTICS
(GAS,
STRUCTURE)
PAPERUS$

6. Digital Adoption
NeedofOrganization&
Curatorship
Digital
Explorer
Traditional
Digital
Conservative
Go with the Flow
Hippie
COSTUMER SEGMENTATION
LOW INDERMEDIATE HIGH
LOW
INDERMEDIATE
HIGH
SECONDARY
TARGET
MAIN TARGET

7. COSTUMER SEGMENTATION
Digital
Explorer
Tradition
al
Digital
Conservativ
e
Go with the
Flow
Hippie-+
MAIN
TARGET
Tradition
al
- +
STRUCTURED READING EXPERIENCE+
CONTENT CURATION+
SUPPORT IN THE DIGITALIZATION
PROCESS
+
FEELING OF KNOWING ENOUGH+

8. APOSSIBLE
WAY

10. A POSSIBLE WAY
New subscription model where
customers get an exclusive tablet
Provides a new experience to
read the printed replica on the
digital platform
Keeps traditional model of
advertising
Offers interactivity in a tradicional
media, including video, photo
gallery and puzzles
Estimulate digital adoption by
delivering convenience and mobility
to the digital conservative reader
Reduces delivery and print
costs

11. Clube do Assinante WebApp
An exclusive subscriber’s club where they can find peaks, events and
special ZH offers, all in one place. Over 200 partners that offers the
greatest opportunities in the south of Brazil.
POTENTIAL PARTNERS
PRODUCTS
DAILY
ISSUE
(MON TO FRI,
DAILY ISSUE)
ZH NOITE
(MON TO FRI,
EVENING
ISSUE)
SUPEREDIÇÃ
O
(WEEKEND)
DOMINGO
DIGITAL
(SUNDAY
SPECIAL ISSUE)

12. FINANCIAL RATIONALE
AVERAGE INCOME
(per capta) IN BRAZIL:
R$ 1113
TABLET PRICE:
R$ 1000
Buying in scale
Without profit margin on device
Payment in 12 monthly installments
Tied to a subscription
VALUE
PROPOSITIO
N:

13. Margin per
subscriber
ZH Tablet Digital Print
(Region 1)
Print
(Region 2)
Average price 109.9 19.6 76.7 72.9
Net price 105.9 18.9 73.9 70.3
Costs
(tablet or mp/log)
66.8 - 37.7 47.4
Contribution margin 39.1 18.9 36.2 22.9
FINANCIAL RATIONALE

14. RESULTS AND NEXT STEPS
ANNUAL
SUBSCRIBER BASE
3,000
Sponsorship
Sale’s deck
VAS (3G)
Acessories (covers)
NEW
REVENUE
FORMATS
Trade in
Retail
GOALS
8,600 by december
15,000 in 2018
ARPU
R$126 (U$38)

15. THANK YOU