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"Ads that are seamlessly integrated into a
user's feed and are nearly indistinguishable
from organic content.”
Native Adve...
“There is no justification for misleading
readers, least of all ad efficacy. At stake is
the trust earned by the publicati...
Does the presence of native advertising
affect credibility judgments toward a
news website?
Native Advertising
Our study a...
"We will ensure that there is never a doubt in
anyone's mind about what is Times journalism and
what is advertising.”
– Ar...
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ISOJ 2014

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Howe teufel

  1. 1. "Ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.” Native Advertising The NativeAd Rush Is On: Social Media BudgetsAre Pouring Into In-StreamAds (BusinessInsider.com 11/5/13)
  2. 2. “There is no justification for misleading readers, least of all ad efficacy. At stake is the trust earned by the publication over its entire lifespan.” Native Advertising If native advertising is so harmless, why does it rely on misleading readers? (theguardian.com2/25/14)
  3. 3. Does the presence of native advertising affect credibility judgments toward a news website? Native Advertising Our study aimed to find out.
  4. 4. "We will ensure that there is never a doubt in anyone's mind about what is Times journalism and what is advertising.” – Arthur Sulzberger Jr.

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