Google's One Pass is a payment and authentication platform that aims to help publishers create a new revenue stream through paid digital content. It allows for flexibility in business models like subscriptions of different lengths, pay-per-article options, and in-app access. Google manages the authentication and payment processing, while publishers control pricing, content, and business rules. The presentation emphasizes that there is no single answer for the best revenue model, and publishers should experiment to find what works best.

1. Google Confidential and Proprietary
International Symposium on Online Journalism
Austin, TX
1 April 2011
Jim Gerber
Director, Strategic Partnerships, News
One Pass

2. Google Confidential and Proprietary
Challenges to paid content growth
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Sustaining Traffic
Managing Access,
Revenue Models
Selling Across
Multiple Platforms

3. Google Confidential and Proprietary
What model to implement?
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4. Google Confidential and Proprietary
The answer is:
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It depends…

5. Google Confidential and Proprietary
What publishers need
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Create once
Sell
anywhere

6. Google Confidential and Proprietary
Google One Pass
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A payment and authentication platform for publishers

7. Google Confidential and Proprietary
One Pass vision
• New revenue stream
• Reader engagement and retention
• Lightweight technology implementation
• Multi-device/platform
• Business model flexibility
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8. Google Confidential and Proprietary
Business model flexibility
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• Subscriptions
– Variable lengths
– Auto-renewing
• Metered models (publisher controlled)
• Day pass (or other time frame)
• Pay-per-article/bundle
– Single article
– Article bundle (e.g., Premium section,
special event, vertical section)
• Print subscriber discounts (via couponing in v1)
• In-app access (per platform provider TOS)

9. Google Confidential and Proprietary
Roles & responsibilities
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Google manages
authentication, payment
processing
Publisher manages
pricing, content, business
rules, customer support

10. Google Confidential and Proprietary
Google One Pass
Premium content experience controlled by the Publisher
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By Michael D. Shear
The News Site Staff Writer
Thursday, April 8, 2010; 9:31 AM
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11. Google Confidential and Proprietary
So what is the answer?
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12. Google Confidential and Proprietary
Then what can you do?
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Experiment
and iterate

13. Google Confidential and Proprietary
For More Information
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One Pass
http://www.google.com/onepass
Android
http://www.android.com/
Chrome
https://chrome.google.com/webstore

14. Google Confidential and Proprietary
Thank you!
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