Sept. 2014: Alex MacCallum forms
Audience Development team
We want to ensure our world-class journalism is
reaching readers. And we want to bring those readers
back to The Times again and again.

Oct. 2014: Here come the Brown sisters

#1 most visited page in 2014
#1 in social referrals

1.Command attention

2. Connect

3. Show and tell

Show and tell

Show and tell

Show and tell

Show and tell

Show and tell

Show and tell

Show and tell

Show and tell

4. Learn from your wins and losses

When you add it all up

When you add it all up

Thank You