1. Is the Internet
‘Europeanizing’ or
‘Americanizing’ Global
Journalism?
April 24, 2010
International Symposium on Online Journalism
University of Texas-Austin
7. Country Print Online
Difference
(% Points)
US 1.0% 7.9% +6.9
Denmark 12.9% 5.2% -7.7
France 2.4% 3.6% +1.2
Prevalence of advertising elements
8. Country Print Online
Difference
(% Points)
US 0% 58.4% +58.4
Denmark 12.9% 69.8% +56.9
France 25% 57.9% +32.9
High prominence of advertising elements
9. Country Genre Print Online Difference
United
States
News 76.6% 43.7% -32.9
Opinion 2.8% 12.0% +9.2
Deliberation 0% 2.5% +2.5
Denmark
News 56.8% 58.8% +2.0
Opinion 7.1% 0.2% -6.9
Deliberation 1.2% 1.0% -0.2
France
News 50.6% 44.2% -6.4
Opinion 6.4% 8.3% +1.9
Deliberation 8.8% 8.8% 0
Prevalence of genres
10. High Prominence of genres
Country Genre Print Online Difference
United
States
News 41.0% 60.4% +19.4
Opinion 13.6% 65.6% +52.0
Deliberation 0% 56.3% +56.3
Denmark
News 73.7% 37.8% -35.9
Opinion 64.7% 0% -64.7
Deliberation 100% 33.3% -66.7
France
News 50.4% 61.2% +10.8
Opinion 18.8% 47.7% +28.9
Deliberation 13.6% 40.9% +27.3