Learn about SEO the most important weapon in digital arsenal, an everchanging game changer which helps any business grow without getting heavy on wallet.

1. SEO and business – friends for
life!

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• Search Engine Optimization, popularly known as SEO, is not
rocket science. But neither is it some kind of black magic that
will work wonders instantly. As Bruce Clay, founder of Bruce
Clay, Inc., once said “it is not the job of SEO to make a pig fly.
It is the job of the SEO to genetically re-engineer the website
so that it becomes an eagle.”

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Evidently, it is vital for businesses to understand why SEO is still
such a crucial clog in the digital marketing wheel.
Let us now examine the reasons in detail:
• SEO is alive and kicking!
At its core, SEO is the process of making your website more
accessible to search engines – it is the way in which a
business/website helps search engines understand and
process web content. Hence, the right SEO techniques remain
as sound as they originally were and will continue to work.

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• Smartphones and smarter search
The explosion in mobile technology and usage has opened up
new avenues for effective SEO techniques. Soon, the amount
of traffic to mobile devices is expected to overtake that of
traditional devices.
• SEO is easy on the wallet
Essentially, putting an SEO policy in place is the easiest and
most cost-effective way to kick-start a company’s digital
marketing. Organic SEO though, remains achievable even for
small businesses and hence will continue to be the backbone
of digital marketing strategies.

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• Search engines are giants!
Everyone is searching. That is the truth and the sooner
businesses accept this, the better their strategy will be. Without
an organic SEO, customers will have a hard time to find you –
and time is at a premium online as everybody well knows. If
your business is not visible, clearly what will be visible is your
competitor’s.
• The competition also has SEO
What many SEO practitioners fail to understand is that SEO is
more than simply including the right keywords in a page. SEO is
a vital part of every part of a company’s website, thus making a
basic understanding of SEO practices important for everyone
interested in upping their digital marketing quotient.

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

7. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
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