Business can now Catch Em All. Pokemon Go is a new business strat, learn how.

1. How to boost your business with
Pokemon Go?

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• There’s no way you have not heard of the newest sensation
that is taking the world by storm. Before we say Po, you know
where we are going – Pokemon Go, of course. You must have
already read a million pieces on how it has gone way past
Tinder and Twitter and a host of other apps, and is getting
bigger with each passing day.

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Map out your strategy
Pokemon presents opportunities galore for a small business.
Among the first things you should do as a small business is check
if your location or shop is a PokeStop or one of the Gyms, where
gamers are bound to come.
Get, set and go
If yours is a PokeStop, you don’t need to do anything to attract
potential customers – put your best foot forward, create digital
campaigns and share the fact that you are a location on social
media. Use all platforms well, from Instagram to Facebook and
Twitter, and tap into threads discussing Pokemon. Be seen and
be heard.

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Lures and Incense to get them!
• Yet another opportunity is to get yourself a Lure which is an
in-app buy. If your restaurant or retail store can be a Lure that
boosts generation of Pokemon, then they will flock to your
place.
• Similar to the Lure is another in-app buy, called the Incense.
The Incense only offers some effects to the player who is
instrumental in triggering it. Then make sure to get
screenshots of all the Pokemon captured.
• Users can post screenshots of rare Pokemon they find near
your shop in return for Incense. Get them to upload pictures
on social media and create a buzz about your store or
business and to spread the word about your reward –
Incense.

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Organize meet-ups or events
• Whether you are a brick and mortar firm or a services
business, you can organize a Pokemon meet-up at a popular
hunting ground or even map the route for gamers.
• Ask them to take that route, and catch the Pokemon and also
create brand awareness about your service or product.
Talk about digital disruption, and we’ll tell you about Pokemon
Go. This is just the beginning of course. Virtual and augmented
reality, now predominantly the domain of gaming, will soon
transform the way we live.

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
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analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

7. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
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