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Think Global, Act Local<br />How to Reach 1.2 Billion New Customers<br />
ABC of Indian Culture<br />1.2 Billion People - 28 Different Markets.<br />Divisions: Region, Language, Castes and Culture...
More Facts about India<br />India is a Volume Market – You have to have a different mindset about the numbers.<br />Bureau...
India Set for Mobile Boom.<br />India could become the first “truly mobile digital society”, with ad agencies, brand owner...
Mobile Penetration <br />752 Million Mobile Phone Subscribers (Feb 2011)<br />81 Million Broadband Subscribers (2010).<br ...
Facts About Mobile in India<br />Big Players: Airtel, Vodafone (Hutch), Aircel, Tata (CDMA) / DoCoMo, Reliance (CDMA+GSM)....
Media Consumption<br />TV Channels + Bollywood: Soap Operas, Reality TV and 24/7 News Channels (Star News, AajTak etc.).<b...
Internet in India<br />Big on Social Networking: College Generation.<br />Spending Time Online for Fun + Working.<br />Eco...
Live Christmas Every Month: A Billion Celebrations.<br />People Still Don’t Trust Online. Yet, there are ways.<br />Cash i...
Opportunities in India<br />Media, Travel, Luxury, Brands, Food, Alcohol etc.<br />How to Intrude the Indian Market.<br />...
Questions?<br />Email: lord@janusventures.com<br />Phone: 869195838<br />Office #227-228 – KMTP.<br />
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India opportunity

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Trečiadienį, kovo 9 dieną, 13:00 val. Klaipėdos mokslo ir technologijų parko posėdžių salėje vyko susitikimas su KMTP įsikūrusia Indijos marketingo konsultacijų įmone . Renginio metu atstovas iš Indijos, UAB „Janus Ventures" direktorius Lord Brar skaitė pranešimą, kuriame pristatė verslo galimybes Indijoje.

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India opportunity

  1. 1. Think Global, Act Local<br />How to Reach 1.2 Billion New Customers<br />
  2. 2. ABC of Indian Culture<br />1.2 Billion People - 28 Different Markets.<br />Divisions: Region, Language, Castes and Culture.<br />Yet – Indians are Extremely Patriotic. The Sense of Indian-ness Prevails In General.<br />Joint Family and How People Make Decisions.<br />Analysis of Market: Rich, Middle Class and Poor.<br />What all this means for Foreign Companies?<br />
  3. 3. More Facts about India<br />India is a Volume Market – You have to have a different mindset about the numbers.<br />Bureaucracy and Corruption – What to Do?<br />The Importance of Trust and Personal Relations.<br />The Small Retailers Who Can Make or Break You.<br />
  4. 4. India Set for Mobile Boom.<br />India could become the first “truly mobile digital society”, with ad agencies, brand owners and media companies all expected to play a key role in such a process.<br />– McKinsey<br />
  5. 5. Mobile Penetration <br />752 Million Mobile Phone Subscribers (Feb 2011)<br />81 Million Broadband Subscribers (2010).<br />Super Cheap + Excellent Access to People.<br />How to use this to Your Advantage.<br />
  6. 6. Facts About Mobile in India<br />Big Players: Airtel, Vodafone (Hutch), Aircel, Tata (CDMA) / DoCoMo, Reliance (CDMA+GSM). <br />Virgin has a cobranding deal with Tata – that is interesting.<br />India is GSM Country – Cheap Phones, No Contracts, Pre-Paid Cards Rock! Smart Phones Growing.<br />Completely a Volume Market + Big Obsession for Value Added Services (Status Symbol for Some).<br />…And we still don’t have 3G Network!<br />
  7. 7. Media Consumption<br />TV Channels + Bollywood: Soap Operas, Reality TV and 24/7 News Channels (Star News, AajTak etc.).<br />Newspapers: Regional and National Papers.<br />Magazines: Gossip Magazines + News.<br />Radio: The Brand-New Old-Medium.<br />Outdoor Ads + Sponsorships.<br />
  8. 8. Internet in India<br />Big on Social Networking: College Generation.<br />Spending Time Online for Fun + Working.<br />Ecommerce is Still Nascent Except Travel and Inward-Gifts to India.<br />Rediff, Web18, Indiatimes, Orkut, Facebook etc.<br />English is De-Facto Standard.<br />
  9. 9. Live Christmas Every Month: A Billion Celebrations.<br />People Still Don’t Trust Online. Yet, there are ways.<br />Cash is King. Credit Cards, Debit Cards, Online Bank Payment are Very Rare. We Use Cheques!<br />Personal Relation and Trust Matters a Lot.<br />Being a Foreigner (Racial Bias) = Awesome!<br />
  10. 10. Opportunities in India<br />Media, Travel, Luxury, Brands, Food, Alcohol etc.<br />How to Intrude the Indian Market.<br />The Potential is Endless: Are You Ready to Seize the Opportunity Before others Do?<br />
  11. 11. Questions?<br />Email: lord@janusventures.com<br />Phone: 869195838<br />Office #227-228 – KMTP.<br />

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