LinkedIn 101: Effective Professional Networking Through LinkedIn

LinkedIn 101

Effective Professional Networking
Through LinkedIn and Business
Relationship Building

Sue Gresham, Innovative Client Solutions

Schedule
• 9:00 AM – 10:15 AM Session One
– Social Media = Social Networking = Professional
Relationship Building
– LinkedIn
– You’re On LinkedIn, What’s Next?
• 10:15 AM – 10:30 AM Break
• 10:30 AM – 12:00 PM Session Two
– Question and Answer Period
– Practical Application
– Action Plan

Everybody’s Doin’ It


Old Media New Media

• Information from TV, • Information from Internet,
newspapers, radio, books, TV, Kindle, Mobile devices
encyclopedia
•
• Multiple conversations
• One-way conversations
– Give/take, feedback
– No interaction

• Meet face-to-face • Photos on media sites

• Local friends • Worldwide friendships


What is Social Media
• Facebook
• Twitter
• MySpace
• Blogs
• YouTube
• Wii
• LinkedIn


The Big 3
LinkedIn Facebook Twitter
Business Professional Business Casual Microblogging
Over 60,000,000 Over 350,000,000 Over 30,000,000
Personal Profile Personal Profile Bio-160 characters
Formal process to Less formal “friend” Can “follow” anyone
“connect” process
Control over profile Friends can post anything Anyone can “tweet” about
to your “wall” you
1 profile per person 1 profile can add multiple Multiple accounts
pages


Why Use Social Media?
• Search tool

• Find Jobs
• Find People
• Find Companies
• Find Customers
• Find Interest Groups


• Educational
– Learn from thought-leaders
– Research products
– Webinars galore
– Discover events

• Create Brand
– Establish Credibility
– Share your expertise
– Become thought-leader

• Relationship Building
– Establish
– Maintain
– Nurture

• Grow Network


BE FOUND


Lets Get Started!


LinkedIn – Build Effective Account
• 100% Rule - increases chance to be found

• Be Honest & Authentic

• Add Quality Connections

• Be a Quality Connection

• Pay it Forward


The Look of LinkedIn


Tabs from Left to Right
• Home
• Profile
• Contacts
• Groups
• Jobs
• Inbox
• More


Profile Tab
• Edit Profile

• View Profile

• Recommendations


10 Building Blocks for Effective
Profiles


Name

Public Profile

Professional Headshot

 Professional Headline
 Keywords
 Very short elevator pitch
 Visible

Current/Past
 1 current position, 2 position

Education

Summary
 2000 words
 Good first impression
 Keywords……keywords
 Tell your story in your words

Specialties

 Keywords


Experience
 Details of current/past
 Keywords
 Your own words

Interests


Home Tab
 Inbox

 Network Updates

 Group Updates

 People You May Know

 Who Has Viewed My Profile

 Applications


Contacts Tab
My Connections

Networks Statistics

Add Connections


Job Tab
• Search for Jobs

• Post Jobs

• Find Companies


More Tab
Company search

Add applications


Adding Connections
• Invite via email

• Join Groups

• Ask for Introduction


Power of Groups
Strategy for joining
50 Groups Max
Finding Groups
Connections
Discussions
Job Boards


Are You Effective on LinkedIn?
• 20 second rule
• Searchability
• Engage in communicating with others


Set LinkedIn Strategy
Add Quality Contacts

Engage in Discussions

Update Status

Give Recommendations


LinkedIn 101: Effective Professional Networking Through LinkedIn

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